Analysis on the profit model of college students ' network entrepreneurship

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Whether traditional business behavior or e-commerce as the core of the network business behavior, profit is an established premise. For the students who are involved in the network pioneering work, the profit or the profit expectation has important significance to obtain the sustained entrepreneurial impetus, and the students who have the economic pressure and even obtain the start-up funds by borrowing money have more realistic meaning. But in reality, the number of students who can earn a profit in the online entrepreneurial activity is only a minority. This involves a variety of factors, such as personal endowments and individual differences, the ability to deploy entrepreneurial resources, school guidance and government support, and the local economic environment and entrepreneurial atmosphere. Many scholars have carried on the macroscopic analysis to these factors, but at present the domestic lacks to the network business behavior profit pattern research, but this kind of microscopic concrete study has the practical significance to instruct the Student Network entrepreneurship.

Any business act should conform to the Law of Economics p (profit) =r (income)-C (cost), the meaning of profit is p>o. A profit model is a system that provides value to customers and shares benefits. Small series on this basis, analysis of various network business behavior of the profit model and college students choose this model entrepreneurial feasibility.

At present, there are three kinds of profit modes of network business behavior: One is based on the mode of commodity transaction, the other is service based mode and the other is based on information delivery mode. "Based on the mode of information payment" refers to online information intermediaries, such as various types of auction sites, the threshold of such a profit model to limit the entry of ordinary student entrepreneurs, in reality, there are few student entrepreneurs involved, small set in this does not discuss.

1. Model based on commodity trading

That is, relying on network information technology to carry out product transaction mode of operation. Have a self-built web site and relying on Third-party platforms (such as Taobao) transactions. The vast majority of students online entrepreneurs Choose the latter, especially Taobao users mostly.

(1) Cost-profit analysis of the profit model

The cost of this model mainly comes from the financing cost, the purchase cost, the logistics cost, the stock cost, the prophase equipment input cost, the return and exchange cost, the profit mainly comes from the post sale

For student entrepreneurs, the cost of computer and Internet has a compressed space. Inventory costs vary depending on the size of the student business. The majority of students shop small, basically do not exist inventory cost pressure. The main cost of student entrepreneurs is the purchase cost, because of the lack of social resources, students are more difficult to contact the price concessions, in the customer bargaining power to improve the network economic environment, this is the main bottleneck.

(2) Advantages and disadvantages of the profit model

To open shop in Taobao for example, student entrepreneurs still occupy a greater advantage. First of all, this way to enter the threshold is lower, student entrepreneurs only have the computer and Internet conditions, can be free or at a very low cost in Taobao open shop. Compared with traditional stall management, the initial investment of online shop is very small, especially for students in school, can use the campus Low-cost Broadband network to open. This is of practical significance for students who lack other sources of financial resources, and secondly, the relative flexibility of time and space can effectively reduce the conflict between entrepreneurship and education.

Because the electronic commerce relies on the modern information technology, has broken through the time and space restriction, the traditional business activity's region, the time barrier has ceased to exist, the network information transparency in creates the opportunity also to bring the enormous pressure. First of all, because of the high price of transparency so that the customer's bargaining power greatly increased, the profit space of the commodity is compressed, and in school students because of the lack of social resources, it is difficult to purchase at low prices, in the weak price competition; Secondly, the high efficiency of network information dissemination makes a profitable business For example, when a novel product appears online, there will soon be a large number of similar or alternative cheaper products appearing, making the students with limited entrepreneurial resources at a competitive disadvantage.

2, service-oriented network entrepreneurial profit model

Some students use their own professional and technical expertise, online to provide customers with a variety of services, access to benefits. The biggest characteristic of this kind of profit pattern is technology dependence, differentiation. Its threshold is higher than the model based on commodity trading, mainly through technology and services to achieve value for customers, their share of benefits. For example, students have graphic art design expertise, you can set up to provide digital photos refined, Taobao shop decoration and other stores.

(1) Cost-profit analysis of the profit model

The profit of the profit pattern mainly comes from the return of the customer to the service value, and the cost is mainly the input of the prophase equipment and environment and the cost of the learning technology. The main cost pressures of student entrepreneurs come from the cost of learning technology, which includes economic costs: learning materials and tuition fees, practical operating costs, and some projects that bear the loss of failure in the course of learning, as well as the time and labor costs of learning technology.

(2) Analysis of the advantages and disadvantages of the profit model

The service-based profit model is highly dependent on technology, the value of service is mainly embodied in the differentiation and low cost, for the students with certain technical development ability can gain the unique competitive advantage of a certain field. At the same time, this kind of service can cultivate a more stable customer base by providing the customer with the joyful experience, the customer's loyalty is higher, Growth potential.

Of course, this model needs a high threshold, only suitable for a few students with the spirit of hard work and a certain degree of innovation and technical expertise. At the same time, the speed of technological innovation under the network economy environment requires students to update their knowledge and technology system at any time in order to have the power of sustainable development.

College students ' network entrepreneurship is not only related to themselves, but also involves universities, families and the government and many other aspects, to strengthen the guidance of college Students Network entrepreneurship, enhance entrepreneurial success rate, not only can help college students realize the value of life, increase economic income, but also for the community to reduce employment pressure, promote economic development The research on the profit model of college students ' network entrepreneurship has some guiding significance for the development, design and implementation of the related entrepreneurial guidance courses. By the large-day CNC Machining Center http://www.hzdtsk.com finishing published, starting A5 reproduced please specify