Angel investor Wang Yu: Outbound travel venture to aim at "cock Silk" market

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May 16, the famous angel investor Wang Yu analyzed the Internet tourism market and shared entrepreneurial opportunities in the "future of tourism--the Internet Tourism Innovation Competition", co-sponsored by Chung Shin Tourism, bridging investment and 3W innovation media. Wang Yu that the outbound travel market is big, but the customer unit price is high, the frequency is low, the key is grasps the price and the experience balance. He advises entrepreneurs to target the "cock Silk" market, specialize in products and services, and make cost-effective choices.

The product that faces cock silk is easier to scale

Outbound travel is a price and experience balance. Experience good, low price, how to find this balance point I feel particularly important. Particularly high-end for example, to Antarctica, a trip a hundred thousand of, the total water must not be particularly high, the customer unit price low, such as a trip to 2000 dollars, the total flow may be particularly high.

The customer unit price is low, two or three times a year, thus can increase in scale. One of the characteristics of the Internet, it gets users, must be a public user, advertising may be effective, particularly accurate (small audience) is difficult to grow on the Internet.

Low customer prices also need to do a good job, such as the addition of WiFi modules, the cost is not very high, but should be the standard for outbound travel.

Service and Products Company

Outbound tourism market is obviously very big. (in the market clear) the right positioning and your service capacity, then go down, outbound tourism line of this kind of tourism companies, it is the competition must be product design capabilities and service capabilities.

User-class, community-class products have been done almost. Then do the flow type, do the user's company does not have any chance, if again do pioneering work must be do service and product class company. How to meet the needs of the wire in the integrated resources situation, how to design products, make it cost-effective, I think is a challenge. Whoever can do this well will have a market.

Five tips from 0 to 1

1, find value point: If found a relatively large point, become a demand for rigidity, you can find a better entrepreneurial market;

2, avoid the scope of the giant firepower: to avoid the current in the tourism market has more energy companies, such as Ctrip, where to go. For example tonight Hotel special Special hotel, the hotel market has been monopolized by large companies, so the firewall tonight is not very thick, it is easy to be interrupted by large companies. Standardized market, has not too many small companies to play the opportunity;

3, find the team ability item: see your team ability where? The Internet online, a line, do not have to do the community this certainly not, the same market, the team is not enough to play, the same market must have a lot of people do. The market is right, the team has not beaten others, but also very bad things;

4, focus on opening a gap: Small companies in the beginning will not have too much resources, seven or eight in a market open a gap, attracting investors investment. That is to say you first in a point on the beat, rather than said a come up in Europe and the United States to do all, this thing is also an opportunity;

5, Word-of-mouth: Word-of-mouth is an important resource in the Internet, including millet is mainly to do word-of-mouth. Tourism products are the same, if your product experience your reputation is not good, plainly today you are tens of millions of of the water, tomorrow you will not have. In order to ensure the rapid development of the company at the same time, Word-of-mouth does not decline, because it is a service experience, if your customers did not keep up with, experience did not keep up with I think it is easy to appear word-of-mouth problem.

Three areas of direct hit users

1, Special tail Single market: Facing and want to go abroad and want to cheap cock silk users, such users are in fact a large number of, especially in the two or three-line market. He satisfies demand is rigid to think of the country or the first time to go abroad, do not want to spend too much money, most of the surrounding east and Southeast Asia market. This market is very few market, but the competition is very intense.

2, foreign Products: for example, through mobile phone booking Paris tickets. Think about it three years ago, when the popularity of smartphones was low enough, so they put it down. It seems you can do it now, but you can't make it cheap, and the money you go to Paris is expensive, and there's a upstream and downstream relationship.

3, Peer-to-peer services: For example, after Paris to provide drivers, tour guide services, this part of the entrepreneurial choice is a direction. The biggest challenge in this direction is that the customer unit price is not very high, and the frequency is not too high. This demand is there, the key is how to find a relatively appropriate, low-cost way to do it.