Auto CEO Qingeo: Entrepreneurship is simply the Choice + implementation

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Entrepreneurship, in short, one is the choice, the other is implementation.

The element of success in business is often the choice of vision and perseverance that never gives up. In other words, how to find a fast growing, unique market and how to develop rapidly in this market. In a word, if an entrepreneur wants to succeed, it chooses to do the right thing and try to do the right thing.

First, entrepreneurship: the choice should be cautious

Founded more than two years, 20 a few people's small team, 2007 when I joined the Auto team, it is still in the early stages of entrepreneurship. In that year, Auto's revenue was only 10 million. Fortunately, after we chose to do the car website, auto just in time to catch up with China's high car growth.

Now more and more young people have the idea of entrepreneurship, but a lot of youth think entrepreneurship is very simple one thing, team, do products, financing, opportunistic listing. But to continue to cross-examine industry choice, operating mode and other details of the problem, I believe that more than 50% of the entrepreneurs will retreat, a lot of things they still do not want to understand.

Entrepreneurial choice, entrepreneurs should keep a clear mind.

First, the Shing.

First take the industry, China's huge consumer market, entrenched in tens of thousands of industries. Choose the industry, you must grasp the industry changes in the cycle. For a simple example, 08 China's passenger car market share ranked first in the world, China's Internet market is also ranked first in the world. At this stage, choose to do the car Internet bag is right.

But 2012 again choose to do the car Internet, 90% entrepreneurs will die at the starting line, and 10% will be "half dead." The reason lies in this period, China's passenger car market growth has entered a period of micro-growth, China's automotive internet structure has been determined.

This principle applies to other industries as well. For example, the previous few years more popular group buying, as now the mobile Internet. No matter where you choose to start your business, be "Shing".

Second, entrepreneurial ≠ team Coolie

In most people's eyes, the entrepreneurial team is the most bitter. Even some entrepreneurial management team advocates, only to pay more than competitors to succeed. Hard work is right, but I think it's more important for the entrepreneurial team to make the employees happy.

American Shoe Electric Zappos President Hsieh in "three pairs of shoes" put forward, "you buy a pair of shoes, I send three double test", for users to bring convenience and pleasure, in exchange for the user's ultimate experience and sincere loyalty. What he really advocated is the idea of "sharing happiness" and making employees and customers happy. This is also the book to me the biggest inspiration.

One of the most popular words in the Auto management team is not to talk to me about the budget, as long as the staff is high.

It has been proved that the team of improper coolie created a greater value in 2012, auto income of more than 900 million.

Third, rational view of capital intervention

Auto has been making a good profit in recent years and has only received one single financing at the moment.

Startups like auto are a handful. It is a necessary condition for a start-up company to get financing. With the support of capital, the company's survival cycle will be extended, the greater the chance of success. But after the capital intervention, the entrepreneurial managers should be rational, do not let the capital become the only power to survive the enterprise. You know, business is kingly.

Second, the implementation: is to strive to do

Entrepreneurship only success and failure of two. For a start-up team, implementation is not an effort but an effort. To strive to "do", the following points for the entrepreneurs to think about.

First, don't forget to beginner.

One mistake many entrepreneurs make is that they can't find the "north" when they walk. In the process of entrepreneurship, as the situation changes, it is normal for managers to make some strategic adjustments. But in the company's development strategy is not clear, it is difficult to succeed. In the early days of entrepreneurship, auto wanted to do the same thing with other car sites, and that was all in the user's perspective, changing their car life. Over the years, to the management, down to the general staff, whether the crazy to meet the needs of users has become the evaluation of the team's work value.

Second, perseverance is not necessarily victory.

The concept of "persistence is Victory" is the right thing to stick to. But this is not necessarily true of entrepreneurs. Entrepreneurship, itself with a strong "experimental" component. In this process, see clearly, want to understand, strive to do, can achieve the final victory. Instead, you choose the wrong product, identify the wrong marketing strategy, and stick to the wrong team management style, which can only run counter to success.

Auto has been insisting on directing user-generated content over the years. More than 95% of the content of our website is provided by the user, the quotation is provided by the Distributor. It turns out that this insistence is also true. According to the interactive flow of the forum to calculate, our page traffic has long exceeded the watercress, after the Tianya, this year Auto forum page visit volume is likely to exceed the horizon, become the largest forum in the country.

Third, the future is important, not the money.

Many entrepreneurs consider the value of the company when the "money" in the first place. The entrepreneur who truly succeeds is often the other "future". ' We're not thinking about making money every day, ' says Woodman, a 36-year-old GoPro founder. The insistence on GoPro's future has allowed the company to turn from $70,000 trillion to $1.7 billion.

In the relatively impetuous environment, if everyone does business is to want to do it for a long time, do things, you will see a different future. Auto never anxious to go public, too impetuous enterprises often let this industry enthusiasm, the result is to destroy the industry, but also destroyed the future of the enterprise.

There are a lot of entrepreneurs to auto to learn the secret of success, I use a word summary is the peer is to do the site, and we are doing business.