Bebo former CEO and Rupert Murdoch's female partnership start-up media company

Beijing time September 17 morning news, according to foreign media reported today, sources revealed that the social networking site Bebo former CEO Joanna Schelz (Joanna Shields) and Shine Group Chairman and CEO Elizabeth Moedoc (Elisabeth Murdoch)　　A media content company has been established to create Cross-platform content for network media and media. The new company is in London and is not yet named. Shine Group and Schelz will provide financial support to the company. Schelz, who left AOL this summer, is primarily responsible for the community and communications sector in AOL.　　In the first half of 2008, AOL bought Bebo with 850 million dollars, driven by Schelz. The company will invest, develop and partner with others in the production of media content, sources said. The company will emphasize content interaction and social networking elements.　　The company will also enhance interactivity for the content produced by the Shine Group. Schelz will serve as CEO of the new company, which will operate under the Shine Group. Shine Group is an independent, private television production company, produced content in 24 countries broadcast.　　Elizabeth Moedoc, the CEO of the company, is the daughter of Rupert Murdoch, chairman of News Corp, Rupert, but insists on developing her own company independently. The integration of TV and network content is the focus of the industry. Through such integration, enterprises can build by advertising support, with the brand of interactive content. Many large media companies, including Yahoo, are exploring ways to make content and profit from multiple media platforms.　　Bebo, under the leadership of Schelz, has made efforts in this area. However, with the advent of new AOL management, led by Armstrong (Tim Armstrong), Bebo was gradually marginalized and incorporated into the AOL venture capital sector. AOL plans to sell Bebo. Senior executives at AOL and its parent company, Time Warner, said the acquisition of Bebo was a costly mistake. (D-Gold)