Behind the chain of Entrepreneurship: Hanting Shi Yuzhu and other people's six major equations

Hanting finally breathed a sigh of relief, he said, "I hope this is the end of my venture." From the founder of Ctrip, such as home to the Han court, every success will bring him down to a successful junction, such a "lucky" in the entrepreneurial community is not much seen, but also because of this, the public with the spotlight and applause for his will and creativity to pay tribute. Earlier, when we deeply reflect Shi Yuzhu built the giant building why will collapse, he quietly climbed from the bottom of the valley to find a series of opportunities for the rise; when we ridiculed Ma Yun is an internet layman, he used free mode to rewrite the rules of E-commerce game ... Whether successful or failed to pave the way for success, they have the richest entrepreneurial experience, entrepreneurship-exit-re-venture-and then quit-and then venture ...　　A similar cycle has been repeated in their entrepreneurial process, and this particular group has been named "serial entrepreneur" by Americans. Today, the serial entrepreneur is more active than ever, and the Internet, consumer electronics and other industries that favor innovation are everywhere. Because of the valuable experience accumulated by many businesses, the courage to subvert and innovative personality, a keen sense of business, serial entrepreneurs have become the investment community's favorite investment object, they believe that when you solve a problem many times, naturally will find the right answer.　　After tracking the entrepreneurial experience of a number of successful serial entrepreneurs, the manager tries to unravel the cumulative formula of success that includes business models, management teams, and capital operations to people walking on the entrepreneurial path. Equation One: To subvert the traditional business model can quickly find attractive business model in the industry, become the key link to determine the fate of the chain of business. The unique positioning of the product is the basis for determining the business model.　　Trout this interpretation of the essence of positioning: in the specific product marketing, the emphasis on the use of social consumption psychology to create a consumer psychological identity of the unique product positioning, the use of the existing concept of consumers to build differentiated product image, that is, how to occupy a place in the minds of the target audience method. Zhou, chairman of Qihoo, declared to the manager that he was a faithful believer in trout. He is targeting the future of Qihoo in a professional security company. This year, in the Internet field, the number of users ranked top two enterprises, the first is QQ, the second is Qihoo's 360 security guards. Zhou once founded 3721, and then sold to Yahoo China for 120 million dollars, then in 2005 as an angel investor to join IDG Investment Fund, 2006 again, Ninchi Chairman. Located in the free security platform of 360, the challenge of anti-virus security of the traditional charging model, offering free killer, in just 3 years, the number of users has soared to 300 million. Zhou that the free model will be the inevitable future of the Internet, Qihoo's business model should be based on free, exploration of integrated applications, subversion now sell software model, so, product quality and the number of users is the core of Internet business model. "3721 did not do well because the user experience did not do enough." "Serial CreationIndustry, so that he accumulated more user experience exploration experience, "I and Ma Teng are in fact the company's largest product manager." Together, we usually discuss the solution for a product. "Equation Two: What is the strength of a loyal, endogenous entrepreneurial team with an excellent and loyal entrepreneurial team?" Chen, Fei June, Liu Wei and Cheng is known as Shi Yuzhu around the four, despite the crisis, after the closure of the brain platinum and giant network of most vice president is always follow Shi Yuzhu's giant company employees.　　It is not abandoned to follow the Shi Yuzhu team, and Shi Yuzhu together, through the crisis, once again ushered in the brain platinum and giant network entrepreneurial peak. Shi Yuzhu's team management law is worth drawing lessons from: 1, the company all aspects are very enlightened fair, as long as has the strength, will have the opportunity. In the management will not rigidly adhere to too many rules, we work hard to do, small things are not details, the whole process can let people realize personal value.　　Many companies include rules for foreign companies, but they are too dead. 2, in the failure of time, tolerant treatment of the team.　　Shi Yuzhu's approach is: indefinite goal, careful argumentation, step by step, a bite in the end.　　3, resolutely do not use airborne troops, only promote the internal system training people. 4, trust people with credit. Around the right-hand man Chen car accident died, Shi Yuzhu will brain platinum to the secretary of Liu Wei, his reason is, "Liu Wei do Shanghai Health special Vice-President, she in charge of that piece, spend is much less than others." After more than 10 years of not making a mistake financially, I naturally believe in her. "5, good at error correction."　　At the beginning, Shi Yuzhu stressed the militarization management, later found that employees are also flesh and blood, and did not like the military as absolute obedience to the Boss's obligations, thus the militarization management gradually to the humanized system. One of the reasons that McKinsey's renowned management expert, Collins, can "get the right people on the bus" is to diagnose companies "from Excellence to Excellence". The most fatal mistake a company can make is not the departure of a talented person, but the ability to keep a partner or follower who has no common value orientation in the car. [Page] equation three: The rule of zero "people can not enter the same river twice," entrepreneurship is the same.　　Successful methods can be replicated, but success itself cannot be replicated. Li Jieqiang in 1999, the market on the eve of the listing of Asia letter, is responsible for system integration and software, the 2000 founded Huayi Century, the successful listing, once again founded the Guangzhou Union digital Media. Three times, from professional managers to senior serial entrepreneurs, he believes that to succeed must have zero mentality, "the past success has passed, the entrepreneur can not be in the original way to succeed again." You must find a new direction. The mindset of zeroing is that when you work in a big company, or when you first start a business, your customers and employees are easily recognised for your company's aura. Once again, the capital, the market, the team are facing a lot of changes, to start from scratch, now can be more peaceful attitude to face failure and frustration? Zero-point mentality, can make entrepreneurs in the faceTo the customer, facing the staff, facing the Fund use and so on many many aspects, all thinks afresh.　　Every start is back to the starting line to start again. Household appliances Industry man, the founder of the five-star Wang Jianguo, in the five-star electrical appliances sold to Best Buy, the creation of maternal and infant supplies chain Enterprises King and high-end home integration business home, from the home appliance industry to jump to a strange business start-up, his perception is that many two of unsuccessful ventures, There are two reasons: first, the lack of all the original entrepreneurial passion, the second is a new venture to apply the first successful experience of entrepreneurship, different industries must have different experience, so easy to fail. "You have to stand today and think about what to do in the future, and don't think too much about what you've done before." Learn to change your thinking mode. "Equation four: Small companies start Zhou is a serial entrepreneur, also known as angel investors, invested in more than 10 start-up software companies, he told the manager, the chain of entrepreneurship is generally starting from small companies, should master a number of competition with large companies law: first, with the risk of national policy conflict, to do some research,　　Too sensitive to touch. Second, to prevent the exhaustion of cash flow.　　Enterprises need to have enough cash flow, you can lose money, you can not earn money, but as long as you have cash flow, hands have cash, you can live, live there is a chance.　　Third, prevent the enterprise in the management process out of control. Four, avoid competition with giant companies. From the beginning to do the direction of choice, we must innovate, must be subversive, must not be copied, if there is no special creative, you can by copying the big company's innovation more than large companies?　　So small companies to start a business, must reverse operation, do others today do not see things, do today very not lively thing. Five, don't be a high-profile competitor.　　After the innovation, in the process of cooperation with large companies, we must maintain a principle is low-key, low-key is kingly, so big companies do not notice you, and then as soon as possible to expand your field. When there is an inevitable competition with a giant company, don't be distracted, be very focused, and be more focused than he is.　　He's got a lot of talent and a lot of money, but if you can concentrate all your power on a single needle, the needle can be deeply rooted. Equation Five: Light assets operation serial entrepreneurs are mostly concentrated in the light asset industry, such as Zhu Wilian has founded the United States Advertising company, Banyan, days, rain, entertainment, hanting founder Ctrip, such as home economic chain hotel, hanting, Ning Chinaren, air network, well Khon search ... Serial entrepreneurs favor the entrepreneurial direction, one is the internet, software industry, the second is the mass consumption category, the third is the media. And June Consulting Easy Spring pointed out that these areas need a small amount of capital and resources, the threshold is relatively low, easy to start, if there is a good business model, without high capital, can turn ideas into products. Self-made people should choose to enter the light assets industry, many of China's heavy asset industries such as manufacturing, not enough money and resources are not accessibleAnother is in many state-owned enterprises to enter and occupy a large market share of the industry, serial entrepreneurs do not easily intervene, because China's national conditions are relatively special, many industries, ordinary entrepreneurs do not have the resources of competitiveness. With entrepreneurial experience, many successful serial entrepreneurs know the importance of cash flow and low debt, and tend to operate in light assets when they operate. Rumor has it that in 2008, when the Han court funds tight, some people suggested that the founder Hanting borrowed money, hanting resolutely opposed, unwilling to carry the debt burden, insist on equity financing.　　In addition, when the merger and acquisition reorganization, experienced serial entrepreneurs will choose to take the form of leveraged acquisitions, exchange of shares. It's easy to go into the wrong area many people think that Internet e-commerce is an absolute light asset operation industry, Easy Spring research shows that Amazon and Wal-Mart's financial statements are very similar to the same profit margins, Amazon a huge amount of promotional and logistics investment, resulting in increased costs, almost the same as the cost of Wal-Mart. [Page] equation six: When the financing is considered to withdraw from the start-up financing, it is necessary to consider the withdrawal, is a serial entrepreneur and the first entrepreneur the biggest difference. Yi Chun believes that in the first round of financing, we should do a set of future capital planning, "what does capital planning include?" You have to weigh the good, business operations based on the market to do a large scale, how much investment, equity should be set up. "Equity is also a resource because many founders have an incentive to manage their holdings, and after several rounds of financing, the stakes are diluted, leaving a stake in the management team to meet the commitment. In addition, if the equity is below 25%, consider whether the founder has absolute control over the company.　　"Yi Chun thought that the essence of VC is greedy, in the absence of a stake in the entrepreneur can promise anything, especially will give, said to introduce resources, improve management, these commitments can not be cashed is another thing, a lot of PE, VC and entrepreneurial relationship between the last make a stiff. Many investors are bullish on a business, for the second round of the time to cast a Shang, increase the holding power, it is possible to ask for a second round of financing prices very low, so that they can make more money.　　In fact this is at the expense of the interests of the business and other shareholders. When it comes to absorbing capital, entrepreneurs themselves have ideas, in three different situations: the need for a brand investment organization to invest, to be able to get more money under the same conditions, and to have good listings in the future. Yi Chun stressed that the need to consider their own needs, and then find to meet their own needs of investors.