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Two worlds of search engines

Since the invention of the search engine, SEO and search engines have had a sweet years, they jointly lead the rapid development of the search marketing market, despite the success of many many enterprises into the search engine marketing, SEO and search engine between the fragile relationship, but has long become the game of cat scratching mice. Today, more and more small and medium-sized enterprises to invest in search engine marketing in the days of SEO are more and more difficult.

Second, search engine and the unofficial history of SEO

1, RP value, participle

Google uncle in one morning woke up by a dead Apple hit, so he resented the invention of the PR value of the evaluation tool, translation of the time due to the relationship between the jet lag in Chinese is called RP (character). PR value is a matter of survival of the site to the tool, we may wish to interpret the meaning of the PR value is called PageRank (page level). It is a way Google uses to identify the level/importance of a Web page. After blending all the other factors, such as the title tag and the keywords logo, Google adjusts the results by PageRank to improve the relevance and quality of the search results by making them more "grade/important" in search results. Levels ranging from 1 to 10, and 10 to full marks. The higher the PR value, the more popular The Web page is (the more important). For example: a PR value of 1 site indicates that the site is not very popular, and the PR value of 7 to 10 indicates that the site is very popular (or extremely important). The general PR value reaches 4, even if is a good website. Introduced so many think you are almost dizzy dish, Google spontaneous search engine and this set of tools after all the countries are in an uproar, tears, all the enterprises see it as a new popular idol has kissed its feet.

But Google uncle with his not authentic English and more authentic Chinese came to a strange China at the beginning is complacent, at the foot of Huashan met called Baidu but look at each other like a rat did not have how to eyes, then the front foot shallow foot deep into Zhongnanhai. In fact, Baidu has been trained a Mei gong, you will be PR (character), I will split leg (participle) although not circulated sister legend, but sister will split leg (word segmentation algorithm). Google inadvertently to the back of Baidu kicked a foot, so far can only be push-up pin google. On the judge of the word segmentation Baidu drama translation really good: I know you do not know, I know you, do not know me, know you do not know. This soul dance step is not only let Google rest vegetables even a lot of SEO also vomiting. Want to know Baidu more learn < Sun Tzu Art of War > It, Baidu is not to hit the apple, but to thousands of years ago the war of art smashed to finally get up.

2, Link

Google grew up in an open country, where there was no shortage of sunshine, no lack of sea and beauty, but the shadow of adolescence had always made him deeply regretful, for he had no chance of getting a sister when he was young. One day, the invention of a "link" of the play, what is called link? The popular name is called "Tie" "knot" links have individual names called "HYPERLINK" also has the saying "super fun". A hyperlink is a connection from a Web page to a target, which can be another page, a different location on the same page, or a picture, an e-mail address, a file, or even an application. In a Web page, the object that you use to hyperlink, It can be a piece of text or a picture. When a viewer clicks on a linked text or picture, the link target appears on the browser and is opened or run depending on the type of target. There are several ways to play according to the link path, the hyperlinks in the Web page are generally divided into the following 3 types: internal links, anchor links and external links. Now that Google has said that, SEO has followed a popular one of the "binding" method and bleeding. Start is all shy you tied me tied you, gradually we all feel not enough stimulation, so a few tied also not good enough, so desperately "tied" a page is not enough still have to be in the hidden place again tied, but some ashore later wash hands quit. A lot of the following younger brother quickly evolved into direct money trading, pimping also came, and some of the technology to make the Yin recruit the rumors of Jia miserable kidnapped. In fact, the link of the technical life is quite a lot, some people because of this technology live life is very nourishing, also have a taste heavy on the good this mouthful.

Baidu heard Google's link technology can not help but ridicule Google too superficial, below we began to learn the thick black heart of Baidu law. Baidu thinks the younger sister can't be too naked. Look at it will be a lot because of the younger sister and consumption of excessive energy of the webpage cut off, a moment more is crying dad criticisms, many SEO webmaster demonstrations, but no parade in China culture, and finally only a handful of angry youth activities. Baidu release ruthless words to when I first when the grandson, Lao Tze also from grandson come over.

3, Content

Whether it's a foreign surgery or a Chinese culture, there are many ways to cure disease, but there is only one thing in common. The website should start from the fundamental, carry forward the great materialism spirit and criticize the empty meaningless thought of life, this point whether Google or Baidu are very no objection to the two feet agree, because it is a life of great importance to them, if this is not good, will be ridiculed and abused by the world. Search engines are reluctant and unwilling to see the new stories of the emperor in search results. But search engine after all is not the human brain sometimes give the information can not be effective and accurate but search engine also provides some search techniques, many times the search engine also had to withstand the SEO must pull the joke, search engine although eat full but also must give some soup let others drink. But most of the time if the rules of the game will not die, the cat catching the mouse story will not appear to let all the mice die, the cat will play the game.

Third, the search engine benefit analysis

Is the search engine effective? This is indisputable, look at these years of search engine marketing market scale is how brilliant.

SEO or SEM is only the search engine shark back parasitic fish, destined to be the search engine's small tail. Can be said to be a dependant or also can be called back to the tree good shade, but if only simple SEO technology may be really is a dependant, grasp the SEM technology is the ultimate way to SEO, this is in line with the tree from the forest rule.

SEO is what to do? Search Engine optimization rankings, SEO's main job is by understanding how various kinds of search engines how to crawl Internet pages, how to index and how to determine their search results for a particular keyword ranking technology, to the relevant optimization of the Web page to improve the ranking of search engines, So as to increase the number of Web site visits, and ultimately enhance the site's sales capacity or promotional skills. Search Engine optimization is a technology, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role. Google SEO Site Optimization Classic method to reproduce

What does SEM do? SEM is search Engine marketing english abbreviation, Chinese meaning is search engine marketing. SEM is a new form of network marketing, SEM is the effective use of search engines to carry out network marketing and promotion. Search engine for the establishment of marketing channels, through effective use of search engines to bring unlimited business opportunities, we can see from different stories more and more people because of the choice of search engines to choose internet marketing success, and the constant number of new Internet users 320 million of clicks for us to take me how many potential customers. More and more people choose to buy products and services through search engines, and today and tomorrow, more and more traditional media magazines and periodicals are about the magic of web search and the convenience of search engines and make a great impact on our future life. Not that you believe in search engine marketing feasibility, but this is a new marketing trend, can directly affect the survival and development of enterprises, and through the search engine this low-cost marketing model to help you carry out a comprehensive and effective marketing market, through the combination of natural SEO rankings and paid search rankings, through data analysis and marketing ideas, Bigsem help you build and reach the online marketing market you want to reach. This article is the original content, welcome to pick, respect the author please specify the source! Starting: www.bigsem.cn.