Blleep's "cool" business

What if you sit down in a café and feel lonely all of a sudden? In addition to looking for excuses to approach the next table, two handsome young men from China have brought a new way for young people. Shire and Lizheng's app, called Blleep, has been online in the United States to address young people as a basic problem of making friends: I'm here, looking for friends, how to do the fastest? --open Blleep to see the latest activity nearby. Users can view presentations and participating members, participate in group discussions, or send friends requests to other participants. Of course, simply joining other people's ready-made "activities is not enough to satisfy the enthusiasm of social people!" After clicking the Create button, the user can enter the specified address or select the current location to view the number of active users and friends, and then create instant events for friends or all users. There is no need to hang an activity message as long as before, and it can be released at any time by a user, "Shire in such a way that the awkward café accosted into a cooler way to make friends." For example, I'm sitting in a café right now, so I can create an activity and tell them what time I'm staying. People who are interested in the vicinity can always come to me ", of course, the location can be replaced by young people often go to many places K song room, restaurant, bar, even the library, study room. This is our main feature ", in the beta release released this March, the creation of the activity feature was placed on the Blleep first screen because they thought it was the coolest part. But when they try to give their friends a product, they find their ideas hard to understand. I do not know what to do ", this is what they heard the most words, ordinary users of our concept is completely unaware." So Shire and Li Jinlin can only constantly to the surrounding friends to explain their product concept, although the other people after listening to think this idea is good, but the user's use frequency is still not go. You think you're Steve Jobs? In the eyes of friends, the idea of innovation is one thing, can be like the leader "to persuade the world is another thing, many people advised them to change their products normal point," or more common. We do not think that our ideas have problems, our ideas are very cow, but the product is not smooth enough, Shire described the state of the time. In order to improve user acceptance, Shire and Li Jinlin bought Caltrain (California train) tickets, Lai in the car does not come down, see people on their products, to ask each other's views. Constant exposure to two of people slowly discovered that users may not be used for many reasons-do not understand the product concept, shyness, or even just lazy. To make the product more approachable, they changed the first screen to view existing activities. The effect is much better, "the frequency of user participation and product use frequency are improved a lot, after the pain began to understand how to do products." Stones ", Shire and Li Jinlin describe their entrepreneurial process in this way. For this young team that comes directly from the campus, learning to make products is only the first step。 We spent one months to modify the product, when we feel that the product is no problem, we found that the promotion is a big problem. Only a sufficient number of active users can guarantee that the user has a greater chance of being answered after releasing an instant message, which is the core of Blleep. Theoretically we know which people to contact, "and in order to increase the exposure of the media, they sent more than 100 emails to the local media, big and small, to introduce their products." We are not just mass mail, we read each reporter and blogger article, through their most recent articles to send different emphasis on the mail ", however, these messages have been ignored." The traditional way of spreading that didn't work was a headache for the two young men, but the luck that followed was a glimmer of hope. They met a San Francisco girl Navi Navjeet Kaur at a cocktail party in May. She thinks our products are particularly interesting ", with the appreciation of Blleep, Kaur helped them to hold a lawn in the Golden Gate Park," attracting a group of young people who love to explore. These people became Blleep's first indigenous "users". After this event, Shire and Li Jinlin suddenly shook the god son: This is not what we want to do? Do some cool things for these young people? " Instead of squatting in front of the computer to send the media with a begging tone, they went to school with the iphone to find the campus heroes. Among the people they meet, there are a lot of friends and a rock singer who is bursting with fans. They can help us to recommend products to more people. On the day of Shire's story, an amateur rock singer was holding a lawn concert in San Francisco, and she released the event information through Blleep, and the event was only visible today in our immediate event-I'm here, I want to see you. Blleep has already won 600,000 of dollars in seed-round funding, and in the coming year they hope to be able to get out of the campus and make more young people cool.