Borrow money to start a business: use usury to achieve reverse attack

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From the Yang Dingping of the bus mountain to realize their own "turn over Dream" in Shenzhen, without the support of VC, through the network of loans to their snowball roll bigger, this entrepreneurial model can withstand the test?

Text | and anecdotes

Yang Dingping, wearing a pair of black frame glasses, looks downin. He was in the net loan platform Red Ridge and search for loans are the Reds, called "Lao Yang", a large number of fans. Every time he sent the label to borrow money, the whole station shook, often mad rob. "So far, I borrowed almost 15 million on the Internet, repayment is never overdue, even if sometimes the cash flow is really difficult, borrow usury I also put money." "he said.

Rely on the network loan, Yang Dingping in the spirit of Hong Ya Furniture Co., Ltd. in incredibly home opened 18 stores, last year's sales reached 47 million. Now, he has to search and loan reform Cheng Yulong venture, intends to use this platform to help more like the original prosperity of the same furniture enterprises.

Lost 1 million

Yang Dingping's first bucket of gold came from a forthright Thai client. He earned 200,000 from the client. It was 2005, and he had struggled alone in Shenzhen for five years.

Shenzhen for only primary school education Yang Dingping is not a paradise. He sold his own species of mushrooms, sold the ladder of English textbooks, opened the housing intermediary, the poorest when the white water boiled mushrooms to eat, even no salt. Later, he entered a Chinese classical furniture company. The company closed down after more than a year, but Yang Dingping from the mahogany furniture and bond.

When the company was wound up, Yang Dingping was found to help sell the rest of the furniture. Yang Dingping took a Thai customer to the company to see the goods, the customer then sent him over 400,000 payment.

"Wow, that's a lot of money!" Yang Dingping had a moment to think whether to run away with the money. He did not run, but when the delivery was played a trick, in addition to find manufacturers to produce furniture, sent to the guests, earned money into their own pockets. "Perhaps a lot of people's first bucket of gold is not so aboveboard," Yang Dingping sigh, "a person without money, is really think of money." ”

That year, he went to Shenzhen for the first time after five years. He with a kind of mushroom owed a debt to leave home, every time to think of the creditor to the parents home collection situation, always a cold sweat.

Seventy or eighty-year-old parents, in the years after Yang Dingping away, hair all white.

Yang Dingping paid off all his debts. "Now, I basically have three or four months to go home and live with my parents and brothers for a few days." "he said.

Yang Dingping want to open their own shop to sell classical furniture, just met the collapse of the furniture company, a small shareholder. The small shareholder said, I give you 300,000, let's do it together. Yang Dingping Calculate, two people add up is 500,000, really a large number, you can do.

Yang Dingping from an early age to believe that he can do great things, dare also thief big. When he was eight or nine years old, he went to pasture his cattle, and on his way home he sold his two-neighbour Buffalo for 100 bucks. He also divided the three families, a more than 30 yuan. He spent 30 dollars to buy a piece of fox skin, intending to sell at a high price. When they sold it, they said it was dog skin and gave him 5 bucks.

"I am more impulsive, as if I dared to do anything." "That's what nature dictates."

He took a fancy to a shopping mall. The place was not thriving, and the whole floor was 6000 square, completely empty. Shopping malls to Yang Dingping very favorable conditions, a square meter one months rent 10 yuan. Yang Dingping rented 1500 square meters.

Having paid a deposit of 60,000 dollars, he went to find the partner. But the man said the mall Feng Shui is not good, quit. That person is very rich, want to put the deposit replenishment Yang Dingping, two people split up.

Yang Dingping thought, anyway I this 20万来 also very relaxed, you do not do me. He confiscated the man back down the deposit, his own 1500 square meters of the exhibition hall, installed a lamp, ready to open.

But he has no goods.

There is a place in Zhongshan, Guangdong, all furniture factories. Yang Dingping Find a few small factory to talk, finally have a Fujian people willing to cooperate, the condition is must send people in Yang Dingping shop collect money. Yang Dingping said, OK.

Yang Dingping is responsible for operating, sold furniture, Fujian people sent to collect money. After more than a year of work, cooperation is very unpleasant. "That Fujian people is self-employed, always can not deliver on time", Yang Dingping complained.

This time, Yang Dingping met his first group of shareholders.

Zhu Xiaoli is a financial PR company boss, very like Chinese classical furniture. She is Yang Dingping's old customer in the antique furniture company. Once, two people talk about Yang Dingping is doing, Zhu Xiaoli was Yang Dingping entrepreneurial passion infection: "Yang Dingping body has a share of fortitude." He is always telling the people around him about his entrepreneurial ideas. ”

Zhu Xiaoli also invested, she took a team and ran to Yang Dingping's company for a visit. Went to see, nothing, no company, no factory, no money, no products, only three or four people.

But Zhu Xiaoli still wants to help Yang Dingping. Yang Dingping first registered a company, 2007, Shenzhen Sheng Furniture Co., Ltd. was registered. Zhu Xiaoli found himself and her husband around a bunch of friends, six people, a person cast 250,000, a total of 1.5 million, accounted for 60%. Yang Dingping 1 million in kind, accounting for 40%. Yang Dingping is grateful to his shareholders: "In fact, my property magnified many times, and I put in things, many are not mine, and finally returned to others." ”

1.5 million, Yang Dingping never had that much money.

He can not sleep at night, has been thinking: finally rich, and finally to achieve a big cause. This is the thing he was dreaming of when he was a cowherd.

He already has a 1500 square meters of hall, and in an office space rented a large office, suddenly recruit forty or fifty people. Office furniture, antique furniture, everything is sold.

A newly established small company doesn't seem to have the opportunity to choose a business so much as to catch what to do. At that time, the main business of Hong Ya is to do project for big customers. "The hotel is a very, very, very hotel." "We were their suppliers before," Yang Dingping pointed to Chinese carved cut off from the high ceilings of the Sofitel Hotel lobby. ”

The biggest trouble is to do the project is the need to advance money, the amount of capital consumption is too large, and a long period of time to do is a year. Although the profit is very high, but also make a lot of single, but a year share down also make no money. At the beginning of that year, Zhu Xiaoli with Yang Dingping Chat Most is the company's business model: "I told him that the company's business ratio is unreasonable, do the project back too slow, capital turnover rate is too low." At that time I didn't think he would listen. Now think about it, maybe he doesn't understand, there is no concept of these. ”

Sheng no own factory, caught orders and find other factories to do the processing. Less orders, we have to find small businesses. But small business risk coefficient is very big, have a factory paid 200,000 deposit, not a few days the boss ran away. At that time, Yang Dingping iron heart to do their own factory.

The rental of the exhibition hall also rose, plus 40 supposedly staff expenses, by the end of 2009 2010, Sheng ya lost more than 1 million. Yang Dingping had to borrow regularly to keep the company afloat.

Although the business is more and more difficult, but Yang Dingping has always believed that the classical furniture industry no problem, the profit is very high: "Shopping malls selling furniture, 50 percent dozen, businesses still have money to earn." ”

4 million Big orders

Yang Dingping want to transform, do stores, open factories. But persistent losses have made shareholders less interested.

Every year in March, Shenzhen has a large international furniture fair. 2010, there seems to be no way to go Yang Dingping bite the bullet to borrow 3 cents interest usury, attended the furniture Fair. No product, he ran to Zhongshan side to buy some did not paint on the furniture, take back to find someone to spray paint: "Directly facing the consumer this part, I want to do the best." ”

At the show, Yang Dingping received nearly 4 million of the orders. The orders were entirely aimed at ordinary consumers, and he saw hope all at once.

Yang Dingping took orders and went to find Zhu Xiaoli, hope to increase capital. But she also has no way to convince other shareholders: "Although I know this is the right direction, but shareholders are unwilling to put in." ”

At that time many friends advised Yang Dingping to give up the company, choose to let the company bankruptcy, after all, the company owes a lot of debt. No one supports Yang Dingping to continue operating Sheng, including Yang Dingping now's wife.

Yang Dingping divorced once, and now the wife is 2008 years of entrepreneurial early understanding. "She is very supportive of me and I do whatever she supports. "Mrs. Yang is an only child of an Kochi family, to support Yang Dingping entrepreneurship, home with parents for money." Her parents don't give, she threatens to sever her relationship with her family. Parents, of course, are reluctant to baby daughter, she proudly with money back. "Now, my in-laws are very good to me. Yang Dingping.

This time, she didn't support him either.

"I know I'll be able to do it." Those shareholders are in the field, have not participated in the exhibition, do not know the industry. "Yang Dingping decided to buy all the shareholders ' shares and take over the company," but I didn't have any money at the time, and I said that when the money came, I would return it to you, and you would transfer the company to me. ”

"This is the first company in my life, there are feelings. "In fact, he is more concerned about his reputation," I know that I will be successful, I have to give them an account, do not want to be seen as a liar. ”

Although received more than 4 million orders, but the customer just paid a deposit, to complete the order still need a lot of money.

Before a chance, Yang Dingping saw a television program, reported Peer-to-peer network lending, that is, on some network platforms, some people with extra money to a certain amount of interest to lend to people who need small money. Yang Dingping's first reaction was: impossible. But he needed the money too, went to a net loan platform--Red ridge to see what is going on. He provided all the identification, the website began to give him a credit limit of 5000 dollars, and really, he borrowed 5000 dollars.

Want to borrow money first must win the trust of network loan platform. So, Yang Dingping at the furniture exhibition, invited the Red Ridge Venture leader and staff to see his exhibition. The exhibition scale is very big, Yang Dingping receives the order also is not small. The website gives Yang Dingping a 380,000 credit limit.

Peer-to-peer Network loans similar to the credit card overdraft, the site to give you a certain amount of money, you can borrow after the agreed instalments, and after a part of the amount of empty, you can borrow. So scrolling.

Yang Dingping also borrowed some usury, relying on the money, he slowly finished 4 million orders. Then he rented 5000 square meters of a small factory in Dongguan, began to produce their own.

At that time, incredibly the home in the south market did not do well, did not open how many stores, Southerners are not familiar with the house. 2010, incredibly the home Haikou store investment, Yang Dingping tempted to apply, very coincidentally went in.

Furniture industry sales, the vast majority of dealers are agents of other brands. "Like me this kind of direct selling, in incredibly house, Red Star United States Kai Lung, 500 home not more than 10." "Yang Dingping said.

Just at that time Leonardo da Vinci false event out, Leonardo da Vinci furniture is called solid wood, actually not. Sheng ya is real solid wood, direct prices are relatively low, has been for several months, sales are in incredibly the home of the house in the solid Wood series ranked first, that year's sales of 8 million. Later, Sheng ya became incredibly home partners, have the opportunity to go to other places incredibly home.

Open a shop, calculate the decoration, warehouse, give incredibly house margin and to sell furniture, etc., need 600,000. Solid wood antique furniture profit is very high, accounting for more than half of sales, cash flow is very abundant. Yang Dingping began to borrow money in the Red Ridge, and then to the search for loans, his credit limit is also increasing, from hundreds of thousands of to millions of. Relying on these rolling funds, he opened 18 stores in three years, and all opened in the house.

New Game of Usury

Yang Dingping's flourishing is one of the few cases where the network loan platform survives and develops well.

That time blowout type of open a lot of websites, each other Rob customers. Red Ridge to give this person 1 million of the amount, another site will give 2 million, other sites may be 3 million. So much money easy to hand, let a lot of people ego expansion, lose self-control ability. Some borrowed money and disappeared, and some even went to jail for it. CCTV once reported that there is a Tianjin people, in 6 websites borrowed more than 7 million, all did not also run, and later was found interrupted by the triad of the leg.

Yang Dingping is glad that he has not lost his mind, and has never borrowed more than 3 websites. Many platforms called him to borrow, and he said: "I dare not." ”

Fan, founder of the search loan, was a 85-year-old girl. "Know that we have a good credit on the site of Lao Yang, but have not known." Last May, he suggested to me that 10 million of the money would be needed to build a factory. I talked to him in person before I really knew him. ”

Yang Dingping in Huizhou rented a more than 20,000 square, lease period of 30 years. He wants to build his own factory.

At that time, Yang Dingping on the website platform for more than a year, has never been overdue, and in the country has opened nearly 10 stores. Fan understands Sheng's operating costs and finances, and finally decides to give him a 10 million credit limit.

Money is borrowed in batches, the first borrow 1 million, the second loan 2 million, according to the progress of the project, slowly add up to 10 million. The two sides agreed that after the establishment of the factory, will be notarized mortgage to the website platform, reduce the risk of the site.

At that time, fan often drove to Yang Dingping's site, to see if he used the money in the construction of the ground, specifically to do something. These, are Yang Dingping later to know.

Search and borrow more and more, fan slowly feel management up a bit powerless, and even a period of time ready to turn off. Yang Dingping is a big client, fan often communicate with him. Yang Dingping benefit from this platform, but also want to make this platform bigger, help more people.

Yang Dingping and fan talk about cooperation, talk for two or three months. In fan's eyes, Yang Dingping very "sedate", although some stubborn, but always reasoning.

Yang Dingping said: "I want to talk about the premise is to follow my ideas and planning to go, I can take my company to do any collateral, but the prerequisite you have to do according to my plan." ”

From January 1, 2013 onwards, search and loan to become Yu long venture. The company headquarters from Dongguan moved to Shenzhen, rebuild the platform, the team, only to do the Shenzhen market, only to do the furniture industry.

Yang Dingping want to start again.

Yang Dingping's new role is Yu Long Venture marketing officer, responsible for the company's business planning. The time of cooperation between the two parties is one year, in this year, Yang Dingping will pay off all the borrowings, then no longer borrow, and then buy back 51% of the company's shares to become shareholders. Although now Yang Dingping did not buy a stake, but Sheng ya Hailong venture has a joint relationship, have any problems to bear more than 50% of the responsibility.

"I am very, very cautious now. "Yang Dingping said. He seemed no longer an impulsive Yang Dingping.

NET loan platform threshold is very low, spend ten thousand or twenty thousand dollars can buy a template, a lot of loopholes. Yang Dingping first to solve the technical problems, he has been running to Beijing, is planning to put the development of this piece in Beijing. He has found a ph. D., who has worked in Motorola for 18 years.

The whole team is also being built, and now there are only 7 people from Dongguan who have more than 30 teams. Finance managers, wind control managers and other senior executives are all recruited, all of which are university degree or above, with at least five years experience in the same industry.

Yu Lung venture in March this year will also implement joint-stock reform. Yang Dingping intends to register an investment company, by a group of Yu-long venture to invest in the current customer stake, and then invest in the company to invest in Yu long venture.

The investment company mainly make equity investment, screening has the growth potential of furniture companies, early help them in Yu-long venture investment online to do loans, until the development of a certain scale, you can participate in, to its brand packaging, become Sheng ya brand.

Yang Dingping To do so there is another consideration: Peer-to-peer network loans in case it can not be done, was banned by the state, Yu-long venture investment in equity is without any legal risk. Of course, if one day the state wants to give a licence, Yu long venture must be licensed.

In Yang Dingping this March to be completed in Huizhou factory, with a wooden grain beautiful Brazilian pear, 9 meters long, nearly two meters wide, thickness of 30 cm. This is the treasure of Sheng's Town factory. Yang Dingping likes wood. That year, this is he spent less than 1 million in a timber market to buy, and later in the most difficult money, the others out of 6 million, he does not sell.

"I do a lot of things are stubborn, adhere to, that is I think I understand." If I do not understand, others tell me, I will absorb. "For Chinese classical furniture and wood," he understood.

Pure Chinese imitation of the Ming and Qing solid wood furniture, labor time, labor costs and crafts are identical, but the wood is different, the price gap. Hainan Huanghua pear a ton of about 8 million, probably still can't buy, Myanmar flower pear a ton of 10,005 or so, African pear a ton of four thousand or five thousand dollars. The cost of wood accounts for only one-fourth of a piece of furniture.

Sheng 18 Stores, 2012 to achieve sales of more than 47 million. Yang Dingping plan, wait until the completion of the factory, to achieve product upgrades, now do the African Rosewood furniture outsourcing, their own production of more upscale Burmese rosewood furniture, the latter is the actual meaning of mahogany.

Sheng just finished with the first six old shareholders of the stock transfer. Yang Dingping all the stores in the country are in his personal name, and he plans to transfer them all to the company. Next, he will be in Beijing incredibly home open 6 stores, financial and management are formalized. 2014 he prepared to finance, then opened the shop, the product upgrades, do more upscale than Burmese pear red acid sticks.

Now, Zhu Xiaoli is helping him with the work.

Yang Dingping and another shareholder to the notary, the first meeting, two people chat very high. The shareholder wants to be a clubhouse, Yang Dingping and "impulsive": Anyway, I have furniture, friends are more, just open a club bar. So the two partners in Shenzhen opened a Chinese club, soon to open.

Yang Dingping said that his personality is only suitable for starting a business, do management certainly not. Sheng Furniture Company is by professional managers in the tube, he only look at the results and statements. He plans to take a two-year period to put his venture on the right track and then quit.