Bowser change handsome behind: 5 years hidden agreement surfaced Zhiquan or venture

Core tip: In 2011, Bowser has a number of senior executives to leave by discounting, and 6th Wang the Bowser chief executive to retire to the second line, but also for their new entrepreneurial projects to prepare.　　Lang's Guangzhou report Bowser the cyclone caused by the handsome change, also made a hidden five years of the agreement surfaced.　　According to the reporter understand, under the 2010 Gome and Bowser signed an additional agreement, Gome (micro-bo) Purchase Bowser 80% stake in the 48 million yuan cash is not a one-time pay, but in the down payment, there is the remaining funds of the payment conditions, that is, Bowser founding team must adhere to 5 years time. But the 5-year time seems too long for the bowser start-up team, which is hoping to set up early.　　Reliable news from reporters, in addition to last September Bowser chief operating officer Gui Chunchun left office, 2011, Bowser many senior executives through the discount to cash out of the way, and 6th Wang all retired Bowser chief executive to the second line, but also for their new entrepreneurial projects to prepare. However, the subtle changes in Gome's dual platform strategy are an important external cause for accelerating the change. "Gome online, in addition to the existing Bowser and Gome online mall, Gome Online will be through mergers and acquisitions of gome E-commerce extension to other areas, is currently looking for mergers and acquisitions opportunities."　　March 9, Gome, an executive told the newspaper reporter. As Wang said, experienced the running-in period Bowser now need to be able to integrate gome large-scale resources of senior executives, accompanied by Zhiquan, Gome Airborne Former general manager Dingdonghua in Shenyang instead of Wang full position, Gome's newly formed Gome online Company by Gome Senior Vice President Shangui first directly as general manager.　　Gome personnel has gradually control Bowser, and gome electric commerce adjustment will be an all-round adjustment. 5 years Lock regular "2010, Bowser from the century Electrical network renamed Bowser, in and Gome before the Chairman of the Board of Directors Chen Xiao negotiated mergers and acquisitions. "A source told reporters that the first Zhiquan led the team to put forward 100% Cash acquisition plan, but was rejected by Chen Xiao," because in Chen's view, Gome is the most lack of electrical business is the team, Bowser team if you can adhere to a few years is the best choice. "After several months of negotiations, Chen proposed to buy 80% stake first, and the bowser entrepreneurial team to get all the 48 million yuan of cash is the premise must adhere to 5 years."　　More important, for the remaining 20% stake, Gome will choose the new valuation to buy a premium after 5 years, and Gome will increase its investment in Bowser in the next 5 years, which is favored by Zhiquan's management team. But for the original decision, Zhiquan said publicly, "other electric-power websites have a problem with our choices and think we're too low on valuations because a lot of VCs have more than billion in valuations."　　"Obviously, Zhiquan and other Bowser teams have greater expectations. From the bowser of the past two years, Wang's choice is also correct. According to the data provided by Bowser net, Bowser in 2009 before the Gome acquisition, the income only 300 million yuan and the loss, and 2010 acquisitionAfter its income grew to nearly 700 million yuan, 2011 is the total number of branches from the acquisition of 4 cities to expand to more than 20 cities, income reached 2.1 billion yuan. If this growth rate, Bowser to the end of 2014 income may reach tens of billions of yuan, the remaining 20% of the purchase price may be several times 48 million yuan, this is the bowser team chose to stick to the reason.　　But the development of things backfired.　　The reporter learned that in Bowser's entrepreneurial team there are many from the Xiamen-China, Amoi, Skyworth (micro-bo) and other manufacturing enterprises, some executives will choose the hands of the sale of discounted stock options and chose to leave, and whether to adhere to the first line is Zhiquan freedom, but a line of high-intensity working environment let its pressure. 2011 's Electrical Appliance Electric Business pattern, Jingdong Mall to 30.8 billion yuan scale far ahead, Suning easy to buy (micro-BO) in the entity system support income reached 5.9 billion yuan, Bowser although in the Gome system also reached 2.1 billion yuan, but its high investment also led to nearly billion losses.　　To this end, Bowser chose to "Day Cat" open shop, and with a amoy cooperation to reduce costs.　　At the same time, Zhiquan has repeatedly declared in public the electric business industry there is a serious exaggeration and bubble, will be directed at Suning easy to buy, but also with a amoy cooperation, accused of shielding a Amoy network Jingdong Mall Commodity prices "Iron Curtain", which let Bowser in the industry focus vortex. In addition, Bowser also face the internal competition of Gome Electric Online mall. Gome Electric Online Mall general manager Handepeng told reporters: "Last March, Gome Online Mall after the online growth rate to surpass all the industry rivals, and this year through the strategic cooperation with when, in the scale of sales to continue to quickly catch up with competitors, to become the leader of 3C electric business."　　"There is Kubagao tube has complained, although with Gome Online mall are gome, but the strength of resources support, Gome Online Mall to receive more support from the Gome entity system, this internal competition also accelerated the bowser of the change." On the other hand from the gome point of view, Paller Consulting Senior director Luo Qingxi pointed out: "If the 5-year agreement period is over, most of the bowser entrepreneurial team may choose to leave, Gome also must advance response, so that Dingdonghua and other gome entity system executives gradually take over Bowser is the inevitable choice." "Double brand suspense adjustment Bowser is a part of gome electrical adjustment business."　　Gome, which has been marked by rivals in E-commerce, needs to step up its pace, as is the case with Gome's online company. In this "one reform to the capillary adjustment", Gome e-commerce business has been strengthened unprecedented, its next few years the goal is the procurement, logistics, information, services and other groups of the sharing efficiency, is expected to upgrade at least 150%, at the same time in the full contact to diversify the construction of the channel　　Strive to achieve by 2014 group E-commerce accounted for China's online market size of 15% target. and the Gome entity store executives Airborne Bowser, is also to strengthen the Gome entity store logistics, IT services, procurement and other aspects of synergies, accelerate Bowser and Gome online mallDevelopment.　　More importantly, Gome also hopes to seek breakthroughs in other e-commerce areas, and suning easy to buy, Beijing-east, such as relying on a single site to carry out a diversified product layout strategy, Gome wants to replicate in the real-store area of multi-brand and mergers and acquisitions strategy. Handepeng said: "Although other companies do not have many brands operating experience, but gome in the entity stores have gome, large and yongle three national brands and Civic, Golden Sun, Black Swan and other regional brands, gome in the field of electricity and the same can be through mergers and acquisitions for multi-brand operations.　　"It is reported that, in addition to Bowser and Gome Online mall's own product extension, Gome Online also plans to expand in areas such as books, sporting goods, clothing, and virtual products, not excluding acquisitions, such as the move by Gome, which closed two stores last year, to restart expansion through e-business models. "Gome to promote the strong determination of E-commerce and the electric business brand strategic layout unchanged, Bowser shopping network relatively independent system and relatively independent mode of operation, Bowser business and development direction of the same." "Bowser changed the incident, Bowser chairman, Gome senior vice President Guixian said. Bowser vice president Pengliang also denied the idea of a dual-platform merger: "If you want to merge, now Gome can let Handepeng concurrently Bowser CEO, Gome did not, and Bowser the original team will not go, only according to last year's performance assessment optimization of some grassroots staff." "On the Bowser and Gome online mall positioning, Gome Online is also in the differential layout, such as Gome Online mall and when the cooperation into the books and other fields to make a comprehensive class of electrical business website, Bowser is still the traditional home appliances products, the next 3 years will still adhere to this positioning.　　However, some insiders pointed out that the 5-year agreement after the bowser will be integrated with Gome Online mall, or continue to adhere to the dual brand strategy, it depends on its expansion in the next three years, and this will be gome two from the physical store airborne from the competition among the executives.　　Zhiquan: Bowser needs Gome's CEO core tip: Before gome mergers and acquisitions, we have not done any financing, start-up capital and follow-up funds are our own money or to find friends to borrow money.　　Tang Xun Fang Beijing report Zhiquan once again become the focus of the industry. 6th, Bowser CEO Zhiquan announced the office of Bowser CEO and continued to retain his company directorship.　　Two days later, in an exclusive interview with this reporter, said that their leave Bowser is active rather than forced class, also not angry and go. "Bowser has gone through the running-in phase with Gome, and now needs to be able to integrate Gome's massive resources." So Bowser needs a CEO who knows a lot about Gome's resources. "Zhiquan said:" Gome Shenyang general manager Dingdonghua as the new CEO, will bring Bowser into a new stage of development.　　"Desalination Effect" 21st century: At the end of 2010, Bowser will be 80% of the 48 million yuan sold to Gome, is the electric business hot, there are a lot of VC to come to the door, why Bowser choose Gome? Zhiquan: For 6 years, Bowser is different.。 Before the Gome merger, we have not done any financing, start-up capital and follow-up funds are our own money or to find friends to borrow money.　　When the financial crisis, we survive a lot of pressure, the result is a step by step and are to save costs, a little bit of profit. This one, indeed a lot of VC and I contacted, bid is Gome 48 million yuan more than 5 times times, some VC is 7 times times, there are traditional manufacturing companies want to invest in us, but I have declined. By the end of 2010, Bowser has been through the window to take VC money, and this time, we have a deep understanding of the electrical industry, know that resources are the most important.　　Short-term supply chain resources can not be bought by money, and several of our founders are from the traditional enterprise, know the importance of supply chain, so we chose Gome. 21st century: Did it ever occur to you that one day you will have to pay the right?　　Later on Gome's decision to stake a regret? Zhiquan: No regrets, because I know what Bowser need. When Gome shares Bowser, I thought that one day I will withdraw from the company management. Bowser is my first time to start a business, success is more important. Even if you retire from the CEO position, as a shareholder, my earnings will not be much affected.　　To see if someone else is doing a better job than you are, and not just being able to play a role in the CEO's seat. "21st century": Your departure has also sparked some of the industry's view on the future of Bowser.　　Some people are worried that the entrepreneurial team will also leave? Zhiquan: When I left my job, I wrote a letter telling all the employees that they were leaving instead of being forced to dismiss, and that there was no angry or complaining. Bowser team has been very stable, senior executives are not too much change, Solvay vice president of the brand, market, manpower; Vice President of Pengliang is responsible for marketing, public relations, and separately responsible for logistics, technology, procurement, Vice president.　　The workforce is also stable. Previously reported that the Bowser recently laid off 100 people, this is Bowser normal staff adjustment, but also when I was CEO. 2011 Bowser staff expanded to nearly 1600 people, there are 17 branches, only branch offices have 800 people. It is normal for us to make some adjustments early this year, and our social recruitment is continuing.　　Now, I just do not go to clerical, Bowser have any important meeting, I will also participate, I also to Ding always promised, if there are staff turnover idea, I will help retain staff.　　"21st century": How long will you stay in Bowser in the future? Zhiquan: I just unloaded from the CEO seat and served as Bowser director. How long will stay this question I have not thought about, I want to have a good rest for a period of time, entrepreneurship so many years very tired also very hard. In the next six months, I will also look at the bank's financial statements and operating conditions, control its strategy can not swing.　　And even if they start again, they will not do the same business with Bowser, will not conflict with Gome business.　　Bowser needs Gome's CEO "21st Century": What did you and Gome discuss back and forth before retiring? Zhiquan: I communicate with Gome during the Spring FestivalMany times, mainly about the future development of Bowser. Enterprises to the end of the year, all need to comb the past, and plan the next year how the company should go. 2011 we rushed to the scale, has completed the home appliances, home, the layout of decoration.　　Next is need to do fine, do the whole, do well. After the merger of 2011, let Gome understand E-commerce and Bowser. The beginning of the two is difficult, and last year Bowser high-speed development, which is not only the technical impetus, more logistics distribution systems, marketing team capacity.　　After the running-in stage, Bowser now needs to be able to integrate Gome's large-scale resources, need is also a very good understanding of the Gome's CEO. Last year was Bowser. "To" is Bowser know what they need. Now is to give, "to" need to know what the other party has, what Gome needs. The new Ding Huadongdin total of gome supply chain resources, price system, cost, and manufacturers of resources, more relations with Gome colleagues.　　Large enterprise communication cost is high, logistics resources are higher, ding has been a financial center deputy Director, the price system is clear, he also served as the general manager of the branch, the operation, logistics are very familiar. "21st Century": electric business and the traditional business is two kinds of thinking, the new ding is always the old Gome staff, and no electrical business experience.　　Will this allow Bowser to weaken the power quotient? Zhiquan: The transformation of any CEO can not bring risks to the enterprise, it is important that the benefits outweigh the disadvantages or outweigh the benefits. Ding is only 30 in the early, learning ability is very strong.　　Prior to his MBA in Beijing University, he majored in electronic commerce, although he did not practice it, but he was very knowledgeable about the electrical business. I believe that by virtue of the overall quality of ding, as long as there is an open mind, you can quickly get started.　　At present, Bowser is playing a good foundation, the senior executives and employees have their respective responsibilities, each pipe piece, the whole system will not because of the transformation of the CEO and change the Xuan hotter.　　"21st century": can you disclose some of your communication with Ding Huadong? Zhiquan: We have communicated many times. Before I left the office, Ding and I were talking alone for 2 hours. I told him about Bowser's corporate culture and development history, and I told him about the Bowser's electric quotient strategy, that is, "not blindly expand Category, touch books, take home as the core." "For example, the book dealer is a multi-party melee, is a big platform to play the electric business War, which makes no money." Bowser entrepreneurial team from the home appliance industry, any company has branded the founder of the traces, so we take home as the core. The beginning of 2006 is the upgrading of TV, so we start from home appliances.　　Later extended to color TV, washing machines and other categories, and then expand the product to household items, home furnishings and other categories. Bowser from 0 to 2 billion yuan turnover, I am basically satisfied with my efforts. Although the size of the enterprise is not very big, but as a start-up company, along the way we encountered and solved a lot of problems.　　The 2008 financial crisis, growth slowed some, and then changed to major shareholders, all the way there are twists and turns. 2011 is our toughest year, harder than any previous year. Because 2011 yearsBowser turnover 4 times times, the staff size turned 10 times times, which brought a lot of new problems and pressure on business.　　I and all the executives are dedicated and everyone is working longer hours. Through 2011 years of efforts, Bowser's organizational structure has laid a better foundation. Whether an enterprise can go far, live long, is determined by the genes at the time of creation.　　Bowser after the establishment, has been constantly encountering all kinds of difficulties, through the bitter days, which let the survival of the bowser increased.　　"21st century": Gome in the field of electric business is a dual brand, Bowser and Gome Online mall will have internal friction, how do you avoid this problem? Zhiquan: Electricity business integration is different from offline, home appliance integration will involve store consolidation, and online does not conflict. Bowser and Gome Online mall is two different corporate culture, tough integration is meaningless. The bowser is flexible and has been rushing forward. Gome Online Mall heritage is gome style, is steady.