Business Case Practice: 0 start Dessert Shop Monthly income 150,000

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: A dessert shop, 0 starting point, from research and development products to micro-bo sales, and then register the micro-letter number, access to the delivery system, from a few single to peak days into 10,000, the average month into 150,000, off-season monthly income is also close to 100,000. This article from the day-to-day operation of the drip write, very valuable reference learning.

Wen/Wang Mingwei

If the tiger barbecue last year is just the opportunity to meet the micro-Credit Bonus window, become a station to the Tuyere pig, pure luck, then today to share the new category and achieve a certain effect of the real case, must have done something right. This article will be through the micro-letter order in the background of the real data to visually demonstrate the effectiveness and process of micro-trust operation. (Product passers-by note: About Tiger barbecue case can see "leveraging micro-bo, micro-credit marketing O2O practice to make roadside barbecue stalls reproduce life")

Generate Entrepreneurial ideas

Big C is a just a senior graduated girl, reading is the law profession, and obtained a lawyer professional certificate, can formally to the law firm to report practice. Because Big C is a girl of beauty, has been to their own teeth are not satisfied with the braces, has become a "tooth set sister." With braces easily affect the pronunciation, although you can go to the law to do a simple clerical work, but the beauty of the Big C is not willing to let their teeth with the publicity, so chose to stay at home.

Chance coincidence, Big C accidentally understand Micro Bo on the @ Tiger Barbecue, and a little see Ahu barbecue using micro bo, micro-letter will roadside barbecue stall business bigger. Can not restrain the enthusiasm of entrepreneurship, Big C also determined to do something, and finally found himself good at the craft is on weekdays have been making the dessert, why not start from the dessert to try? With the idea, Big C then came to roadside stall find Ahu discuss this idea, after analysis, Ahu feel feasible. After persuading Ahu's support, Big C strengthened his confidence, after going home to start on Taobao order dessert production tools, began to develop new varieties, after constantly trying to waste n cans of cream, finally found a unique cream, made to make big C their satisfaction with the creamy taste, sweet and not greasy, taste unique, This has become the basis for the rapid formation of word of mouth effect in Big C.

With the flagship product and after the cream was resolved, Big C began to try to upload the menu in their own microblog, the photos of several cakes upload micro bo, Weibo name officially renamed as "Blessing to full dessert", indicating that their dessert has a slowly happy taste, since then officially began to earn extra money at home part-time.

A small test of the first taste of sweetness

At the beginning, Big C's Weibo was less focused, with only a few friends and some micro-blogging systems attached to the zombie powder, fortunately, there is ahu support, occasionally with the Tiger for micro-blog interaction, a tiger also often give micro-blog recommended, a period of time, a tiger barbecue some users into a big C of the seed users, Big C soon also have orders and customers. Because of the unique flavor of the cream, soon each of the seed users have tried to recommend to the next to the boudoir Honey and Little Sisters, Big C dessert taste unique, sweet and not greasy word-of-mouth in micro-blog and micro-letter on the spread, slowly big C business began to stabilize. With the increase in orders, Big C a person has obviously felt powerless, so let his boyfriend also joined in, and in the proposal of the tiger, access to the Lok take-away system, registered public number, so that users self-help under the single, by the way design an activity, quickly complete the user transfer, the entire order process to straighten out.

At this time @ blessing to the full dessert of Weibo fans just over 1000.

Marketing Kung Fu in poetry

Since the dessert is officially a career, then start the formal planning marketing publicity plan, let Big C dessert is more to people know, because hammered down the main push micro-letter public number, have customers to help themselves, so all the promotion plan has been set up to the micro-trust public number. Our strategy is to "cast nets and connect more".

1th: As much as possible to find Huzhou Weibo and micro-letter on the large, and they form an interactive, joint recommendation of large C dessert.

2nd: Micro Bo and the circle of friends to form a drying habit, to find 20 often micro Bo and friends in the circle to bask in the food customers, have their photo experience to share the micro-blog and Friends Circle, form the habit of tanning, forming a word-of-mouth effect.

3rd: Improve their membership management system, will promote the promotion and attract customers to accumulate, forming their own membership system.

After the idea is put into practice, we have with the local cinemas, CHE, the United States, forums and other micro-blog accounts, as well as the local use of micro-blogging business owners, and even KTV, coffee bar, etc., the Huzhou boundary can be found on the micro-broad (there are 1000 real fans are large) have established contact, and find time for the interview: to complete a cooperation, Big C give each other several cakes as a welfare reward. This micro-blogging activities in one fell swoop three, Big C has more publicity exposure, businesses have activities, welfare prizes, lucky users get rewards. The design of the activity is actually very simple rough, that is, Weibo forwarding @ three friends and then draw. Because every Twitter account we're looking for has a lot of operations and management on weekdays, have a strong user stickiness and interactivity, so the launch of the lottery, the effect is very good, forwarding the total breakthrough 100, a total of more than 10 number participated in the event, send out the total value of the cake more than 2000 yuan, the actual cost is not so much, You know that.

When the microblogging campaign started we didn't make the hard demands, as long as it is before May 31, so more than 10 micro-broad is one after another to start activities, each micro-blog requires attention to the big C micro-signal tips, so the micro-Bo activity began, micro-letter backstage on a stream of fans concern, In the forwarding of the period of attention on the rub to rise, less than the end of May fans in the background to break through the number of 3000 people.

With the microblogging campaign and the lottery to send out more than 20 cakes, plus the original active degree of 10 customers, give them cake when asked them to help publicize it, the tone of "finally eat the legendary Big C cake, it is sweet and not greasy, like" as the content of the blueprint, coupled with the user photos of their own photographs, And then in the microblogging and the circle of Friends of the various forms of drying, these free cakes are not sent in vain, in return are all Word-of-mouth material ah, collected back, in the micro-letter public number of the content pushed every day in the sun out a few customer reviews, to promote the attention of micro-signal users know, good reputation, worth trying, with the herding effect, formed a follow up purchase, Switch from focus to order.

With the order, we continue to design membership system, ordering has integral accumulation, can participate in membership discounts, there are large turntable lottery and so on member management tools, so that users quickly become consumer customers, so that the order has a stable production. One of the drying process must insist on every day, there are new customers to see after the screen shot, and then forwarded out, which will form a steady stream of sunburn, as the snowball effect generally roll bigger.

Background Real Data analysis

From the graph can be seen, microblogging forwarding activities began to attract a wave of orders peak, the highest one on the day to achieve 13k sales, and then on June 6, there is a second small peak, which is followed by the effect of the sun, then 7 August because the weather is too hot, afraid of affecting the taste, we deliberately reduced the order, Let the order to maintain a stable state, the basic daily limited sales, need to make an appointment in advance one day, maintain a certain number, as the weather turns cool, and can release sales, the general Cake Sweet category in summer is also a off-season, to the end of the second half of Christmas, New Year's Day, Spring Festival So the initial accumulation of users, the second half of the outbreak of orders will be more substantial.

After July into the off-season, Big C began to develop new products, is very time-consuming this "cartoon customization" cake, through the user directly upload pictures can be customized for its personalized design cake, because the off-season has more time to complete this kind of personalized cake, so the whole 7 August is intentional artificially curb the number of orders, Even this can achieve a daily average of about 3K of turnover.

As can be seen from the above picture, although the micro-credit system to support online payment, but the actual online payment of the use of 0, which is actually because of the Lok Take-away Alipay interface fee is higher, so did not guide users to pay online, but to encourage users to cash payment.

The figure can be seen in the user's approximate customer unit price, are very high, high customer prices to support the turnover, which is a dessert cake this kind of a good job to do a reason.

Case summary

From this big C dessert real data and case we can sum up a few experience:

1, through the micro-BO micro-credit social marketing tools to achieve low-cost to find the target users is feasible, as long as the interaction and find the right opinion leader.

2, the movement of small peak after the trend of stability, is completely normal phenomenon, but also the actual impact of weather and artificial restrictions, in order to raise gold to meet the peak of the second half of the year.

3, the cake is born with the dissemination of sharing attributes, birthdays are friends with a good friend, cake is the best birthday gift. More suitable for social marketing word-of-mouth spread, through the microblogging and friends of the sun to share, can quickly form a snowball effect.

4, high customer price, high margin, there is enough profit space to support the team, the introduction of more personalized products customized replication, of course, the taste of butter is the soul of the product.

5, in accordance with human nature of the herd mentality, the appropriate herding guide will soon form the dissemination and consumption, appropriate guidance and display of users of the sun, better stimulate consumption.

6, the so-called micro-marketing as long as simple steps to repeat, will form a cumulative user group and Word-of-mouth effect.