Business godfather Paul Graham gave the entrepreneur 11 words

For all the founders, I want them to understand http://www.aliyun.com/zixun/aggregation/13830.html ">paul Buchheit taught me a truth: rather than make half the fun of most people , but let a few people enjoy real happiness. Recently I was chatting with a journalist and I was thinking that if I sent 10 words to the entrepreneur, it would be one of those words. Then I began to wonder what the remaining nine words would be. I made a list, and I made a list of more than 9 words, but 11 sentences.

1. Choose the right co-founder

The founders ' importance for startups is like the location of real estate. You can change the interior of the house at will, but it doesn't change its position. For startups, you can easily change the company's business strategy, but replacing the co-founder is difficult. The founder of the company is directly related to the success of the start-up company.

2. Rapid launch of Product

Only after the introduction of products, the company began to operate in a real sense. Only by quickly introducing a product can you know whether the company is developing a product that meets market demand or is wasting time there. The main purpose of the product is to see whether the product can attract users.

3. Ideas can not be one layer unchanged, learn to keep pace with the Times

This is actually the second level of the rapid launch of products, if the introduction of the product is difficult to attract users, it must be adjusted as soon as possible to change the original product creation, if still always tugging at the original idea, the company is difficult to develop a real good product.

4. Understand the needs of users

The extent to which the product you develop can improve the user's life determines the number of users. Therefore, it is important for startups to understand the needs of their users, and in many cases, users will not be able to tell you exactly what products or services they need, and they don't even know what they need, which requires the entrepreneur to have a keen sense of insight and ability to understand the user.
Jobs once said: "Don't wait for users to tell you what they need, you have to proactively tell users what they need." ”

5. Rather than having a lot of wavering users, it's better to have a small portion of loyal users

The average entrepreneur wants most people to love their products, but it's really hard to do. Is it meeting all the requirements of some of the potential users, or is it satisfying some of the needs of all potential users? This is the choice that a start-up company must make in the early stages of entrepreneurship. My advice is to choose the former, because, if you have a part of a loyal user base, you expand the loyal user group is much easier, on the contrary, if the company's products have a lot of users, but are a number of wavering users, then it is very difficult to turn these users into loyal users.

6. To provide users with unexpected services

Today, users can enjoy the real quality of service is less and fewer, for this, users seem to gradually become accustomed to. As an entrepreneur, if you want to attract users, you should try your best to make the service you provide is not only good, but also incredibly good, so that users will be surprised. For companies in the early stages of entrepreneurship, providing quality services not only attracts users, it is also a good way for companies to understand users.

7. Make progress in comparative measurement

If you want to increase the number of users in your product, then put a piece of paper on the wall, the number of users will be recorded every day, even points into lines, if the number of users rose, you will be very happy, if the number of users down the day, you will be very disappointed. In this way, you will soon find out what makes the number of users increase, so that you will spend more energy on this.

8. Cost savings

Most startups fail because of lack of money before they develop the products they need. Start-up companies must learn to save money, so that the least amount of cash to play the most effective, not only to stimulate the entrepreneurial potential, but also to maintain the company's combat effectiveness.

9. Avoid distractions

Distraction is a big killer of startups. Some entrepreneurs may want to get some extra income to do something other than starting a business, so that they invest in the company itself will be much less energy, it is difficult to focus on product development, this is very scary. In fact, financing is also very easy to cause distraction, so entrepreneurs do not always think about how to finance, when the need to reconsider the matter of financing is not too late.

10. Maintain high morale

If the lack of capital is a pioneering company's killer, then low morale is the start-up company's stealth killer. Entrepreneurs not only have to keep a high morale, but also to find ways to inspire the morale of the team, can not be frustrated by setbacks. It's not easy to keep a high morale at all times, but it's a compulsory course for entrepreneurs.

11. Never give up

Sometimes you will feel discouraged, but never give up. Most of the time, when you give up, in fact, success has been close to you. For startups, if the direction is right, there is only one thing left to do.

After listing all these things I wanted to say to the founders, I started to ask myself, if I could just say a word to them, what would I say? Understand the needs of users. That's the key. Only understand the user, you can develop to meet the needs of users of products, product users and the company to create the wealth of natural will be followed.

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Article from 36 Krypton