Business record Lei Friends technology: HTML5 web game pioneer

Mobile Internet tide is starting, has become the IT field of entrepreneurship, investment is an indisputable hot spot. Sina Technology Mobile Internet column welcomes the venture company to recommend, and is willing to work with entrepreneurs and development team to grow together to create entrepreneurship, investment and industry enthusiasts exchange platform.　　Contact us please click here. This interview: HTML5 Web game Developers Lei Friend Technology this period moderator: Zong Lei friend technology team "Dawn Empire" game picture February 10 afternoon, a "Dawn Empire" strategy online games began to test. "The Dawn of the Empire" "through" to the middle world, players from a small town began, land reclamation, and then war.　　21 Kinds of construction, 22 classes, 30 balance props for players to choose. This is the first HTML5 strategy to online games, Yu Leiyu technology produced.　　The game supports the mobile platform such as iOS, Android, WP7, support the most brand smartphone in the market, use support HTML5 mobile browser such as Oupeng H5 version, UC V8 can play this game, and can realize data synchronization.　　Why do HTML5 online games?　　The industry says HTML5 has been for years, but HTML5 based game development is just beginning. HTML is the acronym for Hypertext Markup Language, and the current standard for HTML languages is developed by the World Wide Web Consortium organization.　　According to the rules, no matter what browser, for the same HTML code, should show the user the same effect. The latest version of the HTML language is 4 (HTML 4).　　HTML5, a markup language used by the next generation to make Web pages, can play audio and video in a browser without the help of plug-ins such as Adobe Flash. At the end of 2011, Adobe announced the end of mobile version Flash technology Development and update, HTML5 become the mobile Web development technology is the only standard.　　At present, major browsers such as Chrome, Firefox, IE, Safari, Opera, roaming, UC can also support the HTML5 of the label elements. Game developers are also popular. August 2011, "Angry Birds" developer Rovio first developed the game's HTML5 version. Then, social game giant Zynga also released three HTML5 games for Apple products.　　The Spartan program of Facebook's mobile HTML5 gaming platform has also been exposed.　　And the domestic HTML5 game development has just begun.　　HTML5 net swims what to spell?　　Lei-friend Technology was established in September 2010, was a creative workshop angel investment, is the earliest engaged in HTML5 game development company. Admittedly, the characteristics of HTML5 games have a certain appeal to users. For example, the game uses the canvas drawing, may save the game volume, suitable for more mobile terminal's browser, truly lets the game realize the Cross-platform. WebSocket can implement real-time dataTransmission, improve the efficiency of the game.　　Offline storage can achieve a network load resources, offline can also be accessed, allowing users to save time and traffic. According to Lei technology statistics, "The dawn of the Empire," announced the public test, as of February 10, 1 o'clock in the afternoon, at the same time the number of online breakthrough 1000, the number of registered more than 5000 people, cumulative recharge over million.　　Such a number, let Lei friend Technology CEO Huangho and CTO Zhao feel surprised, but also surprise. However, for the first to eat HTML5 this crab's practitioners, Huangho is also painful and happy. He admits, "with a new technology to develop the game, in the technology immature, immature development environment, development tools immature, channel immature situation, indeed there are many difficulties." "Foreign HTML5 game development at the beginning of a small, domestic or a blank."　　In the case of insufficient conditions to do HTML5 game development, developer opportunities where?　　Zhao found that the HTML5 Web game is closer to the idea of social gaming. Many players in the client app game will also have some trouble, such as not find the game they want, such as spending time to download the discovery is not what they want to delete, this process is very cumbersome. For example, gaming billing traps and vulnerabilities make users feel insecure.　　Encounter good games want to play with friends, but the mobile phone system can not play together ... "Realistically speaking, the HTML5 game is not the spelling of the puzzle, its original intention is to allow different devices to play a game."　　Zhao said.　　There is a point, for mobile games, controlled energy, cell phone battery time and other factors, so that users a few hours in this game is impossible. For this, Zhao that there is no need to be so demanding on-line hours. "Users don't need to indulge in a game, we just have to take up the user's fragmentation time." and download-free installation, that is, to play this is the advantage of HTML5 game.　　"How to operate HTML5 online games?"　　Game development, how to operate the game, so that the company survive is also yellow why need to answer the question.　　Channel promotion, Huangho said, Lei friends to take the domestic market and overseas markets to promote the strategy, and through the major game platform for app encapsulation. At present, the "Dawn Empire" Android public beta client in the application of the start. Users can download the Sina Micro game, UC Application Center platform, Pea pod. Supported browsers are Oupeng H5 browsers, Dolphin browsers, Android Chrome browsers, Oupeng H5 browsers, and proud browsers.　　Users can also enter directly through the "Dawn Empire" official website.　　In overseas markets, Lei has reached an agreement with 6waves and hot-cool (Japan) to expand overseas markets. Profit model, the current online game is mainly through props to download profits, Huangho said, Lei friends will also take this approach. For future earnings prospects, he is confident: "As long as the next one is better than the previous game, you can make money." "Huangho said,When the company was founded, only 15 people, of whom more than 90% were research and development engineers. Initially, the employee's game development was mixed, without subdivision.　　Three studios have now been set up to develop different types of games, respectively. Lei Technology in 2011 at the end of the United States, the U.S. group of tens of millions of dollars in a round of investment.　　Huangho revealed that, in addition to the public test of the "Dawn Empire", there are 2 online games are also under development, the year is expected to be closed. For the direction of the future, "I hope that the future lei friends to become HTML5 technology supporters of the role of the United vast number of game developers to play HTML5 game development." "Huangho said. (Xiu Qian)