Business target market and user survey of business E-commerce website

The new business model represented by electronic commerce is announcing the arrival of "residential economy". Undeniably, the business-to-business and c2chttp://www.aliyun.com/zixun/aggregation/7592.html "> e-commerce models that are directly in touch with consumers are quietly changing the everyday lives of ordinary people. As long as you can surf the Internet, you can always meet your needs, sell what you have, buy what you want. No time constraints, no geographical constraints, just a computer, the charm of modern technology will be perfectly present in front of you.

If in the consumer-oriented E-commerce platform, around the two broad categories of business and Consumer-to-consumer to make a competitive comparison, then I think the foothold of competition is "consumer satisfaction." But regardless of that pattern of e-business, consumers are limited by space and can not touch the product of personal contact, so to buy goods that can not be seen by their own eyes, we need consumers have a high degree of "trust"; therefore, the author believes that to create a "consumer satisfaction" is the core to create a consumer "trust degree."

has always wanted to according to their own learning and thinking to write out a business E-commerce Web site Operation series. Starting today, I hope to have the support of a friend I can write the speed of a post as soon as possible. OK, start with the target market and user survey today.

Do sales, do products, do service, no matter how you want to engage in this work with other websites or companies to compete, always have a survey to understand the market demand and the user's favorite degree. Do know what to do, if you don't know what you want to do business E-commerce site is not subject to user likes or needs, there is no need to do.

The most intuitive market demand survey is the search engine on a particular keyword has been searched for the number of times, with the product most related to the main keyword was searched more times, that the market demand is greater, users more concerned about it.

Business E-commerce website operation, target market and user survey you can use the following tools to view:

Baidu Index and Google adwords keyword tool

This tool has been introduced in my blog. "Keyword selection skillfully using Baidu Index and Google keyword tool"

Google AdWords Click Estimation Tool

Google clicks the estimate tool website is https://adwords.google.cn/select/trafficestimatorsandbox enters the keyword which you want to view, after, The Google clicks Estimate tool will show the number of projected clicks, estimated average clicks, and projected advertising costs per day if advertisers are ranked at the top of a position like the first place. This projected number of clicks also represents the user's attention and market demand, because it is expected that the most clicks are proportional to the search volume.

Google Trends

This tool URL is http://www.google.cn/trends input to query the key word is your target market, and Baidu Index is very similar, also show the keyword's attention degree (that is, search volume). Query can be entered into a number of keywords to compare and trace to facilitate comparison.

Forums, blogs, social networks

When doing market research, it is important to go to the Forum, blog or social web site to search for relevant keywords, to understand what the real users are talking about, what products have what evaluation, what problems to solve, the competitor's products have any positive or negative comments on the report? You can also post to solicit other users ' opinions, See if other people are interested, what are the ways to improve the price range? For example, Facebook, campus, Domestic, 51, watercress, Tianya or other industry forum community.

Website Poll Survey

This can be done on their own website or other related sites to do selective open-ended problem investigation or more accurate choice of questionnaires.