Business to do business-to-business website correctly divided industry don't be built station company

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Have seen a lot of specialized construction "business-to-business website" of the construction station company to build the business-to-business industry website, a lot of websites obvious industry division mistake, some is not an industry at all, some industry enterprise very few, on thousands of, do not get up at all, but the company that constructs the website regardless, as long as you want to do, he says can do up, Even if you don't want to do it, you often fool you into doing a business-to-business website that divides the industry from the beginning.

In my previous article: "Entrepreneurial business to do business-to-business website can now still succeed?" The division of the industry on the issue of a brief introduction, because many people encounter the problem of industry division, in the new version of the Planning Research report, on this issue more in-depth discussion. We often say, birds of a feather flock together, want to let the website form a market, form a portal, visit and use the website person to have common language, want to make the buyer and the seller can chat to go, must according to certain rules to divide the profession. Industry division generally has the following 3 standards: the production of similar products, production technology or production equipment of the same, different industries but a certain demand is the same.

According to enterprise production of similar products division

Food industry, textile industry, apparel industry, textile machinery industry, building materials industry, hardware industry, chemical industry, pharmaceutical industry, petroleum industry, security industry, food industry, electronics industry, such as the industry web site is "business-to-business Industry portal Planning Combat Research Report" in the business of the major industry web site, At present basically each big industry has at least one very good website, some industry has 3-5 live very good website, these website establishment most time before 2005, already realized the profit. Because the market is big, many big industry has millions of small and medium-sized enterprises, have dozens of industry websites, for example "my steel net" as the representative steel industry, it is said that there are hundreds of sites, I know, there are nearly 10 live well.

Divided according to production technology or production equipment

Screw industry, switch industry, underwear industry, footwear industry, polyurethane industry, wine industry, plastics industry, paint industry, electric car industry, solar industry, etc., these industries have a common characteristics, the production of equipment or technology is basically the same, practitioners together can have a common language, especially technology, marketing, Management is basically the same, when these people meet on the same site, can have a common language, as long as according to this standard to divide, you can find hundreds of good subdivision industry, the current segment of the industry has 1-2 good sites, some industries have not done a better site, is currently our opportunity, But keep in mind, this industry is not every industry can do a business-to-business business site, some industries are too small, such as the number of enterprises less than 20,000 of the industry, this study finds it difficult to succeed at present, because any business model is established in a certain market demand based on a number of construction companies can not be fooled, Any industry can get an industry website.

Enterprises in different industries but some needs are the same to divide

This method mainly refers to those who are not integrated, and not only in the face of a major industry or subdivision of the industry, such as: to provide SMEs with marketing advisory services, provide competitive information services, the provision of online bulk product transactions, micro-commodity wholesale platform. For example: Zhuo Chuang information, is doing a good job in this area of the site (the provision of competitive information services do not belong to Business-to-business), estimated "business-to-business Industry portal Planning Combat Research Report" Readers are not familiar with, Zhuo Chuang information was founded in 2004, the current number of employees has reached hundreds of people, mainly to provide oil, chemical, coal, Unlike the "my steel net," the bulk product information services, such as steel, plastics and fertilizers, "My steel Net" is only facing a steel industry (and, of course, my steel network is expanding into more industries). For example: Treasure Island Network, is a major product online trading platform, oil, plastics, food and other commodities can be in the platform online warehouse transactions, not a subdivision or a comprehensive industry, but these products have demand through the network to carry out warehouse orders transactions, and very suitable. For example: Dunhuang Network, the global fast-selling, easy tang nets, 3158 Wholesale network, onccc.com and other foreign trade and domestic small wholesale platform, not suitable for all industries, just suitable for clothing, daily necessities, small commodities, such as the face of retailers and manufacturers of small transactions, But companies that produce these products have the need to increase sales through online wholesale. At present, to do this kind of site to have a good positioning, the remaining market space is not much, if do not do well, will be integrated business-to-business Web site and the subdivision of the business of the two sides of the business-to-business site attack, it is difficult to survive, users can not find the reason to choose you, you have to

These three industries divide the method, and its corresponding representative website, everyone in the preparation for entrepreneurship, in the daily improvement of the site, increase the channel planning process, should often go to see, see what they have new changes, will give you a lot of inspiration, because they are successful, there must be many worthy of your reference. If you're trying to start a business, or someone lobbying you to do a business-to-business website, I believe that if you follow this method to divide the industry, it will be very good to identify whether an industry is suitable for business-to-business websites, but not those who specialize in the construction of "business-to-business" website of the establishment of the company fooled.

This article original author: Xuejiang, has engaged in ASP, JSP program development, website planning, project manager, planning Director, marketing Director, etc., engaged in business-to-business industry portal site research for more than 8 years, is committed to business-to-business Web site planning, construction, promotion and operation Research, with the Business-to-business Industry Portal Planning Combat Research Report, "business-to-business industry portal to promote actual combat cheats", welcome to Exchange guidance advice. Qq:1580658565,msn:lxjb2b@hotmail.com.

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