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The original source from Douban, the original author is Jane Seven June, the original address: http://www.douban.com/note/310672454/, only for sharing.

Jane Seven:

Butterfly is Jane Seven long known old friend, not X second generation, no prestigious university Halo, from a non-provincial capital city out.

At the beginning of a small advertising company to do chores little sister, step by step, in the country run efforts. Every encounter, heard that she has learned the same new things, painting, photography, project management, IT, marketing. Two years ago, I heard that she started a business, some surprised, but also feel inevitable. A man as hard as she can really afford the words I've always liked, "let the time of the past make sense".

Entrepreneurship is difficult, but as before the "female entrepreneurship a walk on the trip" inside chat, she took her usual Thanksgiving heart, infected with the friends around, the team, as well as customers. Main project ❤ AD interactive design ❤ now slowly into the right track, their little hobby ❤ sugar design ❤ also ushered in the accident of joy.

Summing up the full text, the income of Jane Seven is as follows:

1. The premature introduction of capital operations will erode the founders ' inspiration and passion because you have to compromise on capital.

2. Partners should not be more refined, values match, the complementarity of resources is crucial.

3. What to do to combine their own advantages, market opportunities, choose their own positioning and do nothing.

4. The key to short-term survival: fast, manufacturing cash flow, and then a long-term survival, build the foundation of the brand.

5. Entrepreneurial difficulties, tears with laughter, Lengnuanzizhi. Personal health, family, all kinds of pressure should be ready to bear, think clearly, and do it all.

Must use all the strength to run to the unknowable future

-Butterfly Wei Ann entrepreneurship Record

Butterfly Wei Ann, the lion female, entrepreneur, 7 years of advertising, 4 years it people, now cleverly find the point between the two "technology Development and Design category" entrepreneurial.

Love painting and baking, have a own dessert design Taobao shop, the use of spare time for custom drawing and dessert design.

Entrepreneurship is like a marathon, you think it is just a bite to run a 42 kilometers, start to find, this is a do not know where the end of the journey, or abandon the race, or exhaustion of the whole body strength, and strive to the unknown future rush.

#为什么要创业

Before starting a business I spent a lot of time on a tourism project, the project began to operate in the form of capital operation, spent a lot of time to write business plans, do demo, with various VC financing negotiations, a year later because of the end of the equity allocation project. The whole process is exhausting, the seeds of "doing your own thing" begin to sprout in your heart.

And then I met my partner, we experience the same situation and feelings, hit, we decided to partner as a small company, people can be less but must be a boutique team, the initial stage to do a variety of fast projects, rapid production of cash flow, and then do their own products or brands, as far as possible not to finance.

#创业的方向

With like-minded small partners, then, what good to do business?

I have 7 years of advertising companies and 4 years of IT company product work experience, understand marketing, understand advertising, understand it product design and development process. The partner has more than 10 years of experience in the marketing field of the large it enterprise, understands the business owner's demand and is proficient in marketing. We combed our own resources, channels, good direction and current marketing trends, found that many advertisers focused on mobile internet marketing, began to exert force in this respect.

We do not have the resources to accumulate the various channels of communication and promotion, therefore, the pure Internet marketing, we do not have the advantage, but carefully in-depth exploration, advertising companies do not understand technology, so in the mobile Internet marketing specific implementation is their weak link, they are more willing to the relevant technology development, implementation of outsourcing. This happens to be our natural advantage: understand the advertising marketing of it people.

#自身定位

After looking at the direction, we carefully analyzed The advertiser's mobile internet technology requirements, found that some of the advertisers need to focus on content display, the other part of the focus on the enterprise's own needs for the customization of the app development. For a new company, the priority to realize the cost of small business more important, so we chose to work with a better technical team in China, customized to develop a software can be produced by the design tool, with the tool can quickly produce a content display-oriented app. We found designers with graphic design and interactive design experience and started our custom development work.

Some IT companies offer template tools, and businesses can have an app that is similar to others at very little cost and have limited functionality. We think that we should not be in this direction, it is easy to do their own low death, because in addition to low prices, there is no core competitiveness. Therefore we chose the fine route: provides the very exquisite interactive design service for the enterprise. Our target enterprises should be relatively well-known in the industry, the cost is not sensitive but sensitive to product quality enterprises, rather than those who only consider price factors.

#实证

Entrepreneurship to October 2013, exactly one year. In this year, we used this design tool to serve 4 companies, expanding the scope of business to digital publishing, with several publishers to achieve deep cooperation. At the same time gradually expanding the size of the team, increased the custom development of the new app business.

And we work with customers and advertising companies are very like us, because we are familiar with all their working methods and acceptance criteria, we handed out the solution, finished products, they are satisfied with, in some ways even beyond the ability of cooperative advertising companies. We are very proud of this and we have chosen the right direction and path.

#创业中的心得

1, like-minded

Partners with the same values are important, and your tastes and standards will determine the height of your company's future development.

2, Cash flow

If you are not going to raise money, then you have to think seriously, what are your existing channels, resources, and capabilities that can generate cash flow quickly? Once the company is established with employees, cash flow will become a very serious test.

3, find the opportunity

Do not think that everything is new just good, new and old things alternate, easier to find opportunities.

4, customer positioning

The market is so big, there are so many opportunities, we can not meet the needs of all customers, we need to meet a part of the most create the value of our customers need to be able to.

5, Independent thinking

Any industry needs to dive into the heart to look, to do. Today's young people are too easy to impetuous and flow on the surface, only the real sink down deep into, in order to do a thing "good" standard.

6. Development scale

After a certain scale, the company's staff management and team building will become a further serious test after the cash flow, this part is not in this entrepreneurial topic, so do not extend the discussion.

#关于连续创业---dessert design

As the small company struggled forward, I did one more thing: Register a trademark, and start taking orders for dessert designs through Weibo, micro-letters and Taobao.

Before this, I spent two years in the family bake, small scores are praised by many people, because very much like baking, feel oneself after two years of practice, you can start to try to use the form of Taobao shop to do.

#二次创业的定位

My choice of direction is: turn sugar design.

The sugar is originated in Britain and then carried forward in the United States. Its raw material is the sugar surface, the designer uses the sugar dough to form the different pattern in the manual way, then decorates on the cake. Because the whole process is pure handmade, so the price is very expensive. Its production cycle is very long, the designer's aesthetic, plastic technology has higher requirements.

The finished product is very delicate and beautiful, but it is sweet for the Chinese. Therefore, most of the things that turn sugar are used in wedding banquet, Full moon feast, Birthday feast, gifts and so on.

I think the traditional mosaic cream cake has formed a certain market size, but also to make a sense of design is very difficult. And to do this, I'm probably going to need to compete with the traditional bakery-I don't have any advantage in raw material sourcing, and turning sugar is more suitable for personal studio forms.

In addition, I think the larger size of the cake, more suitable for appearance in the designated occasions. If you want everyone to buy food at the same time as a gift for reference, I choose cupcake and turn sugar cookies as a starting point. The price is low, the group appears very beautiful, many people are willing to buy a test. And as a gift consideration, any holiday can be, will not be limited to the birthday itself.

#实证

Taobao Shop opened one months, I have a total of 31 transactions. Due to coincide with the Mid-Autumn Festival of September, I increased the production and sales of Cantonese cakes. Half of the turnover is mooncakes, and the rest is designed for cakes and cookies. The price I pay for this is: As the mid-Autumn festival approaches, the last 2 weeks can only have 1/3 of the energy to work, spare time to make cakes, cakes and cookies. When I finished delivering all the orders at the end of September, I was sick for 2 weeks.

With these one months in the past, I have laid the "expensive, but beautifully designed, and all raw materials are the best, very carefully done" dessert designer image in the circle of friends. There are at least 1 orders for dessert designs that can be received almost every week.

#连续创业的心得

1. Fish and Bear's paw

It is not impossible to do two things at the same time, but it costs a great deal, often at the expense of another, and most of the personal health.

2. Hunger Marketing

I was in the dessert design business, inadvertently done two times hunger marketing, the first is two consecutive years of family baking, non-stop hair all kinds of photos, so many friends mouth, so in my formal opening, many friends run to say to buy things. And the second hunger marketing is due to limited capacity, I announced that only sell 20 boxes of mooncakes and in the designated time shelves, so in 30 minutes after the shelves, all sold out. This two-time hunger marketing effect is very good.

3, the network image of the product

In the absence of physical stores to want to carry out food sales, whether the finished product is exquisite, the photo is very important, take a good picture, sales success half. Once the finished product is really exquisite and not too bad, it is a successful sale because it may create a Word-of-mouth recommendation or a two-time purchase.

4. Team Strength

I'm actually amateurs nature, so there's no scaling up and looking for more commercial opportunities. If you really want to develop in this area, you must take the route of the company's custom business behavior, so as to gain more profit development space. If this is done, it must be done in the form of a multiplayer studio, or it will not be achieved by personal strength.

5. Focus and Choice

If a person is to be the main manager of the company as well as the dessert designer two identities appear, must have some things to give up, otherwise the final outcome may be two things are not successful. So I finally chose to cut dessert orders, just as a hobby to maintain, spend most of the time on the company's management and business expansion. One cannot do any thing well if he cannot concentrate.

On the road of entrepreneurship, I walked hard and tired, but also walked very happy. Every venture is like a study, we grow fast, for this to pay for this tears also gratified, but this is just the beginning of a marathon, our future, still early.

Encouragement with all female entrepreneurs!