Catering O2O Entrepreneurial misunderstanding, who said the takeaway mode easier to start?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Guide: Although entrepreneurship is the experience of escape, but the restaurant industry has become a lot of people start the first station, and we choose the catering business is generally two models, physical stores and no entity of the takeaway mode, and do the delivery of the lower cost is easier to start?

Wen/Wang Mingwei (Tiger Barbecue founder Micro-signal: 355291578)

Influenced by the internet thinking, many people choose the first time of their life to start a business. In fact, although the catering market demand is very large, seemingly easy to start, but actually the doorway many of the water is very deep, the basic entrepreneurial experience to find partners, looking for stores, decoration, discussion mode, design products, publicity and promotion, service training , logistics and distribution, financial management, industrial and commercial registration, development of new products, customer maintenance, brand strategy, liquidation of the project, etc., can be said to be five spadger, all the entrepreneurial process, difficult to gnaw bones will be encountered in the catering industry.

Although entrepreneurship is a escape experience, but the catering industry or become a lot of people start the first station, individuals for the choice of the restaurant industry to accumulate entrepreneurial experience optimistic attitude, after all, the investment can not control, start-up can be very fast, good market response is also very rapid, for many years to work, school partners for the first time to venture Partners, is the most rapid promotion of entrepreneurial experience value of the "Whampoa Military Academy", so if it is the first time to choose a start-up, capital investment is not much, willing to try my attitude is encouraging, after all, there is no other business more exercise people, it is considered as the first start-up of the gas station to accumulate experience is very worthwhile.

We choose to start the catering business is generally two models, physical stores and no entity of the takeaway mode, the two models are more and more integrated, even high-end food "South Beauty" are beginning to transform the delivery distribution, you can know the restaurant industry in recent years the situation is not easy.

Restaurant business Misunderstanding one: No shop outside the investment is relatively lower and easier to start

This is the most people's first misunderstanding, compared to think that in the home or rent a small store in the middle of the central kitchen to do the distribution of the cost of delivery than to invest in a shop hall to eat the main store investment costs lighter.

Don Eat the main shop stores not only provide product production, to accommodate guests Tang eat, in fact, is a good location of the store is a natural flow of people, the size of this person's traffic determines the value of the store, some good, do not advertise every day can continue business, this is the physical store traditional mode of advantage, But in recent years rent and labor more and more expensive, so that the good location of the dividend is also getting smaller, but this does not mean that the value of the rent is cumbersome, in turn, that the rent store is our rent in the downtown rented a huge billboard it? If you can effectively the daily flow of natural persons to accumulate precipitation down to become their own customer resources, So the cost of the rent is still very worthwhile, after all, a good location of the business district in fact, so a few, looking for stores and KFC and other chain enterprises to do the neighbor is absolutely not wrong, of course, KFC now earn real estate appreciation, this is something.

So why is it that the cost of delivery without rent costs is not much lower than that of the real store, which involves two of the costs of "promotion and distribution".

Because it is the main takeaway mode, publicity, exposure, promotion so that more people know that they are more natural than the physical store with people flow is more difficult, a shop with a bad location and a natural flow of people will see it every day, and if you're completely out of the way, you're not going to get noticed if you don't advertise the exposure. Here you have to spend a huge amount of publicity costs that are continuous and uninterrupted, in the present artificial and offline advertising costs more and more high today, the takeaway mode is like an ocean in the island, a single stop propaganda may no longer, this is like in Taobao open a shop, once the train stopped without orders, and non-stop through the train means that non-stop advertising to lose profits, into a dilemma.

And then the cost big head "distribution", if you are cut into the main lunch takeout, your delivery time will be relatively concentrated, in the three hours per day 10:30~13:30, if the dinner will start at 16:30 until the end of 8, 9 points, your ability to take orders entirely dependent on your distribution capacity, You can send it here. But if you can not keep up with the distribution ability will affect your customer experience caused by negative reputation, because lunch and dinner are the whole point of consumption, hungry to wait to eat, resulting in the customer's waiting limit will be very limited, once the distribution will cause customer complaints.

So in order to maintain a sufficient distribution capacity and the effectiveness of delivery you need to recruit more food delivery staff, at any time, the demand for timely delivery of services and enthusiasm, this has fallen into a paradox, the meal so no face, but also to rain pure physical work only relatively low level of staff will cherish the job, More young people and college students are not able to afford this bitter, compared to the same rain courier, the pay level of the delivery workers are far less than the courier, the two compared to more people will not choose to send meals this job, creating a difficult plight.

In order to protect the ability to sell enough to be as many people as possible, even if given a good basic salary and commission within one hour of the distribution capacity is also effective, the sale of any of the small shop sales to achieve about 2000, at least with 3 distribution personnel on standby, And the cost of the distribution staff accounted for the huge cost of each fast food.

The solution to the distribution problem is generally the boss or the clerk personally send + recruit full-time delivery workers + part-time delivery workers + all outside the third party distribution team, is basically the four models, is usually a store will have 3 models exist simultaneously, full-time, part-time, and the boss personally sent. And completely rely on the third party feeding team service and effectiveness can also do a good few, but do not deny the establishment of a special third party with the city distribution is very market potential, but to go through a long period of loss to maintain business stability, it is difficult to do one thing. At present, the country is still a difficult problem, there is no good efficient low-cost solutions, which is also a constraint on the mode of selling out. If you are familiar with such a professional third-party distribution team will not rely on a large number of blood transfusion can be self-financing and profit and loss cases please tell me, must actively learn advanced mode.

Therefore, the first misunderstanding, pure takeaway is not necessarily more than the physical store eating mode more cost-saving, it is worth to think about, for the moment is more physical store catering at the same time have two modes of business mode have Tang eat and take-away, in order to reduce cost investment, increase operating income, even KFC is so, Tang eat combined with takeout.

Food and beverage industry misunderstanding two: just need the mass market oneself can certainly get a piece of soup

Meals in the dinner market, meals a day lunch and dinner is really a huge demand for rigidity, it can be said that the individual is inseparable from meals a day, the obvious lunch and dinner delivery is a huge market cake, their own efforts to toss a certain can be a cup of soup, then I can only say that the year, the pattern Tucson broken. You invest a lot of money and effort to improve your products and services, and a confident store may not be the same as the dirty couple shop on the street.

No matter what great market opportunities you find, the competitors you see are doing poorly, not the service is not good can be improved, that is, the price is too high without advantages, you seem as long as the service to do better, lower prices to sell more easily let customers choose you and do not choose another, then you increase the service means that the cost of increase, You lower the price means that the profit is reduced, one to reduce the profit is no, how to support it? The reason why the price of high service poor is also helpless, ah, not so where there is profit to continue to survive.

So my advice is, rather than focus on the dinner market, we have to do a small number of niche market, although the market small but less competitive pressure, profit space, in the fine classification can do the first is also can make you earn good, then do not do dinner? Do afternoon tea time, do snack, do snacks ah, In the afternoon tea, there are desserts, sushi, fruit salad, snack, stewed, etc. subdivided varieties, supper that is a big market, lobster, barbecue, fry, stir fry, stewed, jelly, stinky tofu, mala and so on, can play a lot of tricks, every category as long as a shallow heart to do can have good results, Competing with a completely traditional businessman. Is it not more competitive to use the more advanced Internet for communication and service? Such a successful example in my circle of friends, Changsha's grandmother stewed, Handan Zhu Jia sauce, Huzhou's fresh sea lanes sushi, and so on, occupy a fine classification of the first, there are big possible.

Instead of going into the full Red Sea dinner market, it is better to compete with other categories that choose a relatively small audience to build a brand.

Restaurant business misunderstanding three: Internet marketing is the panacea for the Resurrection

The Internet is a powerful tool. There are also a number of cases that have proved to be known by the power of the Internet to be marketed, but these are actually the things they show you what they want to show you, that is, what you see is what they choose to present to you rather than what it looks like.

Whether it is an article to cause a circle of friends to forward and line up the long team of the West Master Meat folder steamed bun or marketing is known to be worshipped by the Huang Taigi, their success is not the surface presented to us to see so easy and good luck, to let a new store opened when the fire is not difficult, the money publicity on the line, Whether it is the master of the Bat staff ID free to eat meat sandwich or Huang Taigi Huaquan win pancakes, these lose money to make a yell of the game who can play, but difficult on how can the previous hot continue to be stable.

Huang Taigi's part of the previously booming old shop day turnover of less than 2000, every day is empty no one, a variety of tastes and services of the difference, complaints will not be in micro-blog you see, a variety of internal management of the confusion can not know, we can not see the thief to eat meat not to be beaten, seeing others have meat to eat their own meat, Think following can learn a fur, these tricks take back to small local small market can also play the turn, so unfortunately, your confidence market will give your partner Bo, let you into a dilemma.

What exactly is the Internet? Internet marketing how to carry out, I do not repeat in this, other articles can see the old point of view, the Internet is just our chopsticks to eat, improve the efficiency of our meals and more sanitary, but without chopsticks we can not take the branches? Can't we just grab it without a twig? Because the internet is engaged in food and beverage is completely find death behavior.

Through the Internet for marketing, in fact, Kung fu in poetry, as to what is the specific? Each resource and ability of a different, the Internet in their hands can play tricks, does not mean that you do not have the internal strength of the sword on the sky can be based on martial arts, iron also need their own hard, the Internet is just your hands of the tools, practice good skills, can be flexible to use.