Chen Au: The upstart of the electric dealer in "Cun er"

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If the United States successfully listed, it will become a very few financing but the successful IPO of the upstart. But a lot of people do not know, the origin of the United States Entrepreneurship and financing in Zhongguancun.

Article | Lingwenting

April 11, 2014, poly-beauty products to the U.S. SEC submitted a prospectus, to be listed in the United States, plans to raise up to 400 million U.S. dollars through the IPO fund. Some of the figures disclosed in the prospectus show the growth rate and volume of the United States in the past few years: in 2011, the United States net revenue of 21.788 million U.S. dollars, 2012 to 233 million U.S. dollars, 2013 climbed to 483 million U.S. dollars. However, many people do not know, this is likely to become a U.S. public company upstart, the Origin of entrepreneurship and financing in Zhongguancun.

Before graduating from Stanford in the United States, Chen Au took his project Reemake for investment, but it didn't go well. He has looked for Macan. Macan after listening to Chen Au, think this direction is not reliable, but he felt good, is an experienced entrepreneur, suggested he if there are other better direction can come to him. Macan remembers that it was during Stanford's graduation season that the various party was in a lively atmosphere, the school was noisy, and he was on vacation in the United States.

Although later Macan always remember this matter, but after returning home busy pioneering work, there is no Chen Au in the domestic contact way, investment things on hold. Macan again see Chen Au, is in the outdoor advertisement. So I accidentally missed. ”

After returning home, Chen Au soon finalized the investment. Yes, it's Xiaoping. In fact, this is a late cooperation. Two years ago, Chen Au for the first venture project Gggame had to find investment, his Stanford alumni, Orchid Pavilion founder Guo went to the disease to pull the two people together. The first meeting, Xiaoping immediately decided to vote for him, 500,000 U.S. dollars accounted for 10%, the condition is Chen Au stay in the company to continue business rather than go to Stanford to study.

But Chen Au's parents wanted him to continue reading and even threatened to disown him if he did not go to Stanford. Xiaoping to launch a "coup". He was going to invite Guo, who was with Chen Au for Sichuan, to go to Deyang to persuade Chen Au's father to give up Stanford. But the coup plan was not implemented, and Chen Au did not take Xiaoping's investment.

Two years later, Xiaoping heard Chen Au back to business, then tell Guo to disease can let Chen Au to find him. At the China Hotel, Chen Au a 20-minute set of his very complex game-built advertising model, and Xiaoping decided to invest. The reason: "I was going to vote for him two years ago, and now he's back from Stanford and I'm going to vote for him, he's an experienced entrepreneur." And came back from Stanford cheap, he was 500,000 U.S. dollars accounted for 10%, now as long as 200,000 U.S. dollars accounted for 10%, but also I shamelessly cut off 20,000. Haha!

Chen Au left, Xiaoping the initiative to call him, said: "I have a house can lend you use?" The house rents 10,000 bucks and I'll rent you 5000 bucks. Chen Au Read the house, Xiaoping also can't help chasing a phone, worry about Chen Au don't like. This set is located in Haidian Huang Zhuang House is the starting line of Chen Au two times. Xiaoping said: "Now think I would like to give this House to him." Perhaps the future of the House as the birthplace of the United States, never sell. ”

In fact, Xiaoping First investment reemake only 3 months after the announcement failed, because Chen-ou is in foreign successful game built-in advertising model, in the domestic encounter acclimatized. For a few months, the company had only 300,000 dollars left on its books.

Chen Au and the other two co-founders all day in Haidian Huang Zhuang's dwelling in the house thinking way out, they do not have the courage to completely abandon the original business, Chen Au worry completely stop, the risk is too big, better go to testing first, try cosmetics group business. After a period of transition, they were afraid to tell Xiaoping until there was income. From group buying to cosmetics vertical electric dealer story, everyone knows. By virtue of "I speak for myself" marketing model and platform management, after 3 years, poly-United States on the growth of cosmetics as the leader of the electric business.

In addition to Xiaoping, the perilous peak of huaxing is the angel of poly beauty investors. The real meaning of a round from Sequoia Capital, 2011 years it to the United States investment 6.5 million U.S. dollars. Later, B round to get Ventech 5 million dollars. If the company succeeds in listing, it is likely to become a successful IPO by a handful of capital companies listed in the electric business.