Chen Qingguo: Talking about the SEO strategy of the domestic Group purchase website

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2010 is the year of group buying, group buying is a form of E-commerce, group buying the main way to promote the site is to buy navigation, with the group purchase process open source and group purchase threshold reduction, group buying has become a traffic war, advertising war. Although SEO is not the main way to promote the site, but a good SEO framework can still bring considerable traffic to the site, the general site in the reasonable optimization, the search engine traffic can account for the total flow of the site 10%-30%. Of course, the purpose of the Electronic business site is sales, so the SEO strategy is also based on the user experience and not harm the process of shopping.

First, the advantages and disadvantages of group buying website in SEO

1, the overall less. General Group purchase site only a few products a day, operating a few months of group buying site only hundreds of pages, and information class sites/forums Tens of thousands of pages is not a heavyweight.

2. There is only one list page. The most dirt program, the Product List page only one "to buy", and the default title is only "to buy", is not conducive to SEO.

3. The website frame is unreasonable. The best Web site framework is three layers, from the home page to most pages only need three layers.

But the framework of the group buying site is home-to buy List-commodity page, product page can only go to the period of the page page to turn back, it is not conducive to search engine robot crawl. The previous Group Purchase list page snapshot is about one months.

But group-buying site in SEO is also an advantage, group buying navigation will crawl every day the commodity properties of the site, just want to write the Web site URL to the title of the API, the daily steady increase in the chain of the site. At present, there are hundreds of of the world ranked 100W within the group buy navigation, and most of the navigation is free of charge, reasonable optimization after the purchase of the site on the chain is not a small advantage.

The SEO strategy of group buying website

Dry goods, are very operable and basically do not destroy the site's original user experience strategy.

1, for the Site list page less problem, generate tag page, Tag page is mainly divided into "brand name" "Product Name" "function", will each buy products plus tag properties, the author is the bottom of the product page plus the corresponding tag page link. The administrator can set the tag word in the background and the title of the generated tag page. Tag page keyword selection is not in this cumbersome, specific reference to the "Chen Qingguo: Use good SEO tools keyword selection."

The layout of the tag page is the top of the H1 font title, the left for and tag-related goods, the right upper part of the relevant merchandise comments, the right lower part of the tag cloud.

2, for each product add tag, will tag link to the Tag list page, customer service in the upload of goods at the same time also add good tag.

3, under the navigation bar and today in the group merchandise scroll bar, you can effectively convert the flow into orders.

This article comes from Chen Qingguo personal blog http://www.chenqingguo.org/