Choose the right target and start your business

I usually like to ponder the entrepreneurial things, and friends to communicate, but also often intentionally or unintentionally to talk to them about entrepreneurship. I found that the surrounding friends are not satisfied with the company to work for others, all want to come out, do a big business. But all of us, including myself, immediately seemed to lack the clout to mention specific projects about how to succeed.

As a screw in the company, we still lack the overall grasp of the whole process of business operation. Moreover, for those of us who have never tried to start a business, there are still too many things to consider and the scope is too broad.

However, I find that our most serious problem is not the lack of capital, nor the lack of opportunity, but a big ambition, but no suitable target. Say nasty words, is ambitious, the lack of down-to-earth from the small things to do, the consciousness of hard struggle.

In our eyes, there are big goals that are difficult to achieve, but there are no small goals that are easy to achieve; we want to do big projects that make a lot of money, but we don't bother to do small projects, we want to grab big market share, but don't want to enter the small http://www.aliyun.com/zixun/aggregation/6517.html > Market segment.

As the saying goes, how big belly eat how much rice, how much ability to do big things. Big goals, big projects, big market sounds exciting, but if only the big goal, but there is no phased goals and implementation of the plan, like a tiger gnawing days, no way out, the end can only be a castle in the sky. If you do not have the strength to do projects but do not want to do small projects, can only stay in the wait-and-see stage, not only the watermelon, not even sesame seeds can not get.

Have a friend, always want to open a brand to join the chain. This project system is very standard, the product demand is big, the market prospect is very good. However, this project needs a huge amount of start-up funds: to join the money to pay for the goods, a good location also asked to pay sky-high rents. He said: "When I have money, I will open a shop like this." But the question is, in what way, when you can have such a sum of money. So, for him, this is not a suitable project.

We should follow the smart principle of goal management when choosing our own entrepreneurial projects. The so-called smart principle refers to:

1. Specific: objectives must be specific;

2. Measurable: objectives must be measurable;

3. Attainable: goals must be attainable;

4. Relevant: Objectives must be relevant to other objectives;

5.time-based: Target must have a clear deadline

The goal must be achieved through effort. An impossible goal is not a real goal, but a fantasy. Having big goals is a good thing, but if we don't have the conditions to achieve a big goal at the moment, we can break the big goals down into one small achievable goal, rather than wait passively.

So, we should look for a project that suits us and can actually run. At the beginning of the stage, we have to choose the right goal, not the big goal. Bill Gates Although wealthy, but his successful experience for us is not replicable, and I follow some e-commerce form of the predecessors of the footsteps, but can start their own small business.

For us, a project with less start-up capital and the ability to play our strengths is the most feasible. We can use our own expertise and hard work to make up for the lack of funds, until the success of small projects to bring us enough money and experience, and then to implement major projects to achieve large goals. What are the successful entrepreneurs that do not start small projects?

Starter: Soho Solutions

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