College students ' entrepreneurship and failure

There are many successful people have failed to experience the network type of entrepreneurship is not as easy as the legend of the 2011-year college graduates fully into the work season, there are always a few students choose to start a business.　　Some are in order to avoid the peak job search for a new way, and some is with a "walk unusual road" ideal. No matter what the purpose, all have to experience the bumpy toil of entrepreneurship, but also to experience the success and failure of entrepreneurship.　　Why failure, why success, entrepreneurial process to pay attention to what, these are graduating students are the most concerned about one of the issues, this edition will be through a number of entrepreneurial examples, hoping to give you some inspiration. Wen/reporter Lin, Pan, Zhouhui, Sodongdong Weishui article: "would rather" starve "not to work 28 years old has three companies when their peers belimo a job and diligent working, when these" generation "have tried to become a house slave, Xu Shenguang but" do not take the ordinary way ", from the university began to start a business, repeatedly defeated, repeatedly defeated,　　has been the manager of 3 Enterprises, recently his Guangzhou Green Environmental Protection Technology Co., Ltd. is also due to the Asian Games donated 2 million yuan of air purification products and the limelight. "I do not want my fate in the hands of others, I want to control the fate of their own hands, so starved to work do not."　　"This is the Xu Shenguang on the Entrepreneurial Road," The real power to kill. Repeatedly defeated the university second year began to start a business from Shandong Mountain Village, the 28-year-old Xu Shenguang is different from peers mature and keen, he often come out with other people's ideas. It was this difference that made him a different man from his peers in college. When he was in college, he cleaned the teacher's office every day to earn some living expenses because of family difficulties. The hardship of life makes the 20-year-old Xu Shenguang start working every morning.　　This unusual "history of working" makes him grateful, but also the sentiment: "I do not want to work for a lifetime." In the 2001, when other students were either studying or busy playing, the university's 2 grade Xu Shenguang had the idea of starting a business and immediately put it into action. The road to entrepreneurship is not as simple as it might seem.　　He started a tutor class, and then took a fancy to the university campus stationery consumption demand, operating up the stationery wholesale, but because the partner dissolved and failed; later, in a new shopping malls operating jewelry business, but because of financial problems and failed to end. Repeatedly entrepreneurial failure, so that Xu Shenguang understand the entrepreneurial needs of business experience, funds, projects, teams, indispensable win.　　As a result, Xu Shenguang temporarily stopped starting a business and began to find a way to get back to business. Repeated failure to fight job search road smoothly do not forget the entrepreneurial Xu Shenguang job search road more smoothly than entrepreneurial road. After graduation, Xu Shenguang to Zhongshan, a company when the general manager, because the manager under the corruption and bribery, he put the procurement rights and management of the warehouse to recover, and quickly open up the market.　　Working in Zhongshan for 3 months, Xu Shenguang to Guangdong Chung-line Enterprise Management Consulting Co., Ltd., from the lowest telephone answering staff, has been the department manager. Chung-line Enterprise Management Consulting Co., Ltd.In cooperation with Tsinghua to run a strategic finance class, teach enterprise president how to Manage Enterprise Fund, Xu Shenguang do is the market promotion, this period of time he like a desperately three lang like, "At that time every day can not sleep, the company request 9 o'clock to work, I every day 7 o'clock to, thinking of how to do a good job market promotion." "The work of the public to stabilize down, restless Xu Shenguang began to ponder their own entrepreneurial dream."　　He started his fifth venture at the village supermarket, where he opened a pop-drink shop. In order to innovate the mode of operation, he first cooperated with cell phone chain stores, placing small carts at the door of mobile phone store to sell drinks, only a monthly expenditure of about 500 yuan of rent, the daily profits can reach 150~200 yuan.　　After that, he worked with some herbal tea chain stores, hoping to extend the business to its hundreds of branches in Guangzhou. Outside the walls of the wall all flowering from foreign banks to obtain public relations business this time a small test, he tasted the success of entrepreneurship, or decided to go the way they want to go.　　After that, he started 3 companies, one of Guangzhou and Qin Enterprise Management Consulting Co., Ltd., as a foreign-funded bank in China's public relations company, another Guangzhou and Lee Investment Consulting Co., Ltd., ready to serve as a base for sunshine private equity. Another Guangzhou Green Environmental Protection Technology Co., Ltd. has introduced the most advanced environmental protection technology in the world, which is used as sewage treatment and air quality improvement in mainland China.　　At the time of Guangzhou's "Asian Games Year", when the Asian Games put forward the concept of green Asian Games smokeless Asian Games, the keen Xu Shenguang thought of a "three win" method, not only with the opportunity to promote the Guangzhou Asian Games and promote green environmental protection, but also for the Asian Games to do a little strength. As a result, Xu Shenguang introduced an environmentally friendly product that effectively absorbs 40%~60% nicotine in the air. He donated 2 million RMB to the Guangzhou Asian Games Air purification products, and will be held during the Asian Games free of charge to all Guangzhou restaurants, chess hall, KTV complimentary this air purification products.　　"Generous business people are more likely to be generous to fate," said Xu Shenguang, his entrepreneurial path is long, but will go more frankly, more indomitable. Entrepreneurship hint misunderstanding: Contemporary college students generally lack of entrepreneurial education, if not before graduating from school to do a small business, most people do not have the concept of entrepreneurship, for the purchase channel, how to write business plan hype publicity, loss to how much should be carried out stops have no clear idea,　　Even students majoring in electronic commerce are only exposed to fur and have no systematic entrepreneurial knowledge.　　As a result of the education system of rote memorization of more, and the investigation of less training, leading to a small number of entrepreneurial students have been meticulous market research, many people are following the same venture, the risk is relatively large.　　Now the country's policy on college students to start a certain tilt, such as some tax-free policy, but most college students do not understand this, will pay some additional costs. Recommendation: Before deciding to start a business, you should know more about the successful case of entrepreneurship and the rules before starting a business.Stroke and mental preparation.　　Before starting a business, you should do some research on the market that you want to get involved in.　　We should make a certain understanding of the entrepreneurial policy and make full use of the convenience provided by the policy.　　Avoid the single fight, try to find some partners holding group entrepreneurial, not only mutual support, but also spread investment risk. Fit into the field. As a result of the newly graduated college students, the funds are generally limited, few people can have their own plant, so more suitable to enter the distribution link, low buy high selling to obtain profits. Another aspect, college students can use the sharp thinking, avantgarde characteristics, selling their own ideas, such as business activities Planning Company, PR companies.　　If you have skills, such as DIY cakes, table tennis, etc., you can also use their own technology to open training courses. Step by step: tailor-made clothes for graduates by the "student gas" to earn students money according to statistics, the annual number of college graduates in China has exceeded the 6 million-person mark, and this year's college graduates have reached unprecedented 6.3 million people.　　These "quasi-social people" who are about to enter the door of society, even if one buys a suit, can form a big market "cake".　　2009, a group of specializing in the campus of the brand competition was born, Guangzhou Foreign Trade University 2009 graduates Xu Weizan and his team founded the brand "Suitup Hugh Tower" is one of them. Prior to the successful operation of the tower, operations director Xu Weizan experienced five pioneering experiences and failed.　　However, the previous five startups for the success of the tower laid a series of bedding.　　During the internship in Shanghai, Xu Weizan saw the white collar and high-grade office of the white-collar suit, and then Lenovo to the newly graduated students dress out of tune, all this let him see the campus is installed industry unlimited prospects. To train the students to expand the market in October 2009, "Hugh Tower" officially began to operate online. The initial entrepreneurial team consists of six new graduates plus two students, 3 members of the core group plus a total of four people holding all shares.　　The sales team mostly relies on student agents recruited on campus. Xu Weizan said that they have voluntarily compressed the profit space, business is installed pure profit in more than 60%, and they used materials and shopping malls in the same big names, profit space is less than half of the big cards. However, pure quality and low prices do not have a good market.　　At the end of 2009, the cut in the chain of funds had all questioned the whole business plan, and Xu Weizan the shares of another two shareholders at a price of nearly 78 percent.　　In the most troubled time, in February 2010, two of college student Career Development Alliance team-mates added confidence and strength to Xu Weizan.　　Just before the new year, looking at the backlog of goods, Xu Weizan did not carry out a loss of sales activities, but turned to build brands. Xu Weizan First held a "Spire training camp" at his alma mater, using online sales and various projects from the previous Career Development Alliance to offer vocational training to college students. Xu Weizan on the one hand, this training camp as a public welfare projectTo do, on the other hand can also be effective in the brand of students among the word-of-mouth propaganda. With only 8 participants in the first phase of the training camp, the second phase was increased to more than 20 participants, most of whom were employees of the company.　　At the same time, the holding of Guangzhou Foreign Trade University girl's Day activities, seemingly students are full of gas, but really in Guangzhou University students in the circle of the "Hugh Tower" brand. "Hugh Tower" finally reversed the decline. "It started to make a profit this March, and the turnover is expected to exceed millions this year," he said. "Business Law Industry Overview: The main focus on the young group of" Campus is installed "industry began to emerge in 2009, now has entered a high-speed development period. It is reported that the Guangzhou market there are about 20 "campus is installed" brand, and in the university city such a brand has 11.　　Most of them have just graduated from college or university. Development opportunities: The National annual college graduates about 300~500 million people, for the campus is loaded with huge demand, a broad market prospects.　　At the same time, because the industry has just started, not too strong flagship brand, the industry threshold is lower. The wife said: "Famous clothing brand Callo John general manager Yun Jian to reporters that the current very optimistic about the market, especially the development potential is very large, but for most of the newly graduated students, should not be too narrow market restrictions, market risk is worth noting."　　For the new brand, the market awareness and brand effect remains to be validated. Tangle: Group purchase network entrepreneurial bitterness "head" more like migrant workers recently known as "no cost start-up" of the group buying site hot hair hot, attracted many graduates follow the same business. But at the same time, there are many group buying sites for various reasons have collapsed.　　is the group buying site another entrepreneurial paradise on the Internet? Little what is Shenzhen University 2010 graduates, just graduated on the choice of entrepreneurship.　　She is now the head of the group of Cosmetics group Purchase network in Shenzhen Times. Fancy entrepreneurial threshold Low "originally saw the threshold of the group purchase site is low, do not need too much start-up funds and personnel," said Xiao.　　The current site is in a state of balance, but the cost of investment is not known when to recover.　　The beginning of the venture, small what to the website agents directly purchased 1000 yuan per year Group purchase website background services. How to remind college entrepreneurs, can try to find the right technical staff in the school, can save a large amount of construction and maintenance costs.　　But remember to log in to the State Ministry of Information industry website registration record. In terms of payment, small how to choose to pay treasure Electronic payment, 600 yuan a year has about 60,000 yuan in the amount of money. Next she was in the group buying navigation website and some forums to do publicity, in the school also put ads.　　Xiao He also opened a microblog and wanted to interact with customers. Small how to do cosmetics no stock buy, the first is through a friend to the merchant, so that they can take the goods at a lower price. The goods on the shelves will first buy a small amount of trial, the effect of a good again to promote the purchase. "First of all to ensure the quality of cosmetics, but also to bear the responsibility of after-sales service." "Balanced prices andProfit "very meager profit", Xiao Ho said, the service class group buying and the merchant is divided, may also enjoy the unpaid customer's balance, but the kind group buys the profit is relatively fixed. Customers who participate in group buying are very sensitive to price, "We must let customers feel the price of lethal group purchase, while ensuring profit margins." "Early on how to rely on Word-of-mouth communication and friends to expand the market." In addition, also got the authenticity of business licensing certification.　　How to remind entrepreneurs, now the market does not have the authority of the group buy site certification standards, a lot of different types of certification, must be carefully identified. Reminder: It takes more effort and time to spend more energy on a group-buying business. Xiao He said, now not only to bargain with businessmen, but also serve as customer service and after-sale, nominally is the boss, in fact, and workers almost, "it is likely that even the problem of food and clothing can not be solved." Entrepreneurial bitterness I am afraid only ' head ' to know. "Talk about the profit model," said the small, "in fact, is the wholesale", has played a reputation of the big site, often supply channels rich wholesale price low, high profit performance and less water. When it comes to group buying, what do you think, group buying sites look amazing every day, but some suppliers do not have so many goods, "sometimes in order to create the atmosphere and forced to water." The basic situation of "Group Times" website: balance, a slight surplus number: 2 people start capital: 40,000 yuan publicity costs: navigation sites and forums, advertising 500 yuan/month site costs: 1000 yuan/year other costs: Alipay use fee of 600 yuan/year, the subsidy of user postage prospects: "Killer" Level of application and features is critical "threshold low is not an advantage, anyone can come in to disrupt." "What do you think, the early group buy net and some big websites already have the Prestige degree and repeat customer, almost monopolized the market."　　But the small website traffic does not go, even if the product is good also difficult to develop the market. Industry insiders suggest that entrepreneurs currently choose to buy a website to start a business. In some segments of the product services, group buying will also have a market, entrepreneurs should be steadfast down to consider the manufacture of "killer" level of application and difficult to replicate the characteristics, ahead of the expected to be able to continue to invest money, how to marketing, how to obtain business and social resources, and so on a field of group buying do fine deep, the development of a number of special service products group