Comments: Calmly face the madness of China's online business board

Since 2003, the global economy has been characterized by high growth and low inflation, while presenting an imbalance in the development of the world economy.　　Since the second half of 2008, the Wall Street financial turmoil triggered by the US subprime mortgage crisis, swept through the international financial market rapidly, turned into a global financial crisis, the world economy showed a noticeable decline, which in turn led to the decline of the developed countries, and the export-oriented economy in China. In the economic crisis, some internet companies called the vanguard of the trend, the scenery overshadowed the old large enterprises. According to the 2009 grand third quarter of the financial results show Shanda online gaming business income of 1.272 billion yuan, the year-on-year growth of 45%, the chain growth of 10%. Meanwhile, in another domestic listed company's earnings show: "Dream West Tour Online" in the current quarter outstanding, the highest number of online on August 2, 2009, and the new high, reached 2.56 million. Gross receipts amounted to 879 million yuan (USD 129 million) in the third quarter of 2009, with 872 million yuan (128 million USD) and 807 million yuan (118 million USD) respectively in the previous quarter and the same period last year. In the third quarter of 2009, online gaming services earned 775 million yuan (USD 114 million), representing 782 million yuan (115 million USD) and 675 million yuan (98.9 million USD) in the previous quarter and the same period last year. A series of data shows that China's internet industry, especially the game industry as the representative of the creative culture industry is breaking the ice of the economic crisis, called China's new impetus for economic development. It is not difficult for us to see China moving from a material consuming power to a major consumer of creative culture.　　Domestic animation and the vigorous development of domestic games for China in the United Nations Environmental Conference advocated by the Environment-friendly and innovative countries are consistent. Even the first share of the cultural industry.　　And its behind-the-scenes push in the hands of green treasure net is once again proved its domestic capital operation ability and sharp investment vision. There are a lot of young team from a number of successful companies to start their own entrepreneurial road, such as the perfect and grand some of the core team have given up tens of millions of options and generous treatment on the road to entrepreneurship. One of China's flying News-a group of 80 of young people after the company has won the same investment with the green treasure net of tens of millions of capital injection.　　But the bullish capital does not mean you can succeed, waiting for them is a different fate.　　Michael Morriz, a leading venture capitalist and senior partner of Sequoia Capital, has shared his summary of entrepreneurial principles with entrepreneurs at the International Report Hall of the Moritz building in Tsinghua University. He thinks those companies have a long-term dream, Sequoia Capital is willing to invest in such companies, they can live in the wrong 5 years, 10, 15, or even longer companies, they have the following characteristics: We want to is owners of our destiny (allWho master the fate of the company) build someting Special (Maverick) different invest our times and money (invest in their own time and cash) leave someting that lasts ( Keep the business in a sustainable development) in China, in particular, the local deep game industry also has its own rules of the game, as the giant investment director Xu Yijan said, each talent and team have his growth process, even if the successful experience of the talented team, it is inevitable in the game design or development errors. The vast majority of investors, including many in the industry, do not have enough patience with the team, when the product development encountered difficulties, or after the product on-line operation found that the situation is not ideal will immediately give up the investment. In fact, investors usually invest in multiple projects at the same time, when one of the projects in a difficult time to stop immediately, leaving the resources to other projects.　　This is actually the most common investment strategy, because for investors, this can spread the risk, avoid the unilateral expansion of losses, but for you, you do not have the opportunity to spread the risk, the problem is only the dead.　　The new team faces many challenges: lack of technical experience, often the technology, planning, art and other links appear uneven.　　Lack of management experience and high management cost.　　Talent scarcity leads to a team expansion difficult product development after the market test. Wait, wait. We will be rational thinking of these entrepreneurial team can be in the future market, not much of the waves, quoting the former Grand SDG President Li Yu words: Look back before the peak period of the game market is simply a bloody one.　　This peak refers to the grand, nine city IPO after the investment and entrepreneurial boom period.　　In fact, capital is rational, what kind of company or team do they prefer? First, you have to live! If you live, you have a chance! There's a team! Capital does not understand the operation of the game, as long as you live in this industry that the team or company has its extraordinary, or have their own survival rules.　　All they need is money, not opportunity. Second, you need to figure out why you're alive. Many people because they do not understand this problem, and lead to the failure of entrepreneurship. In the final analysis is the team, including your development of product positioning, the positioning of their technical capabilities, the company in the industrial chain position positioning and so on.　　To figure this out, the investor's mentality is clear. Once again, you need to be awake and alive. No matter how skilled you are, how charismatic you are, how much success you have and what you know about the future, you have to be aware of your strengths and weaknesses. Take the new China flying News For example, he was in the capital favored outside the pack to raise outside the group of independent development of products, although experienced hardships, but this kind of self survival model finally received the favor of capital. Capital JustificationBy thinking that our input is safe. Of course, that's just one of them. The leadership of the team and the understanding and mastery of the future market are also the most important. SDG IPO success in Nasdaq, the success of China-Qing Bao network gem, the Chinese Flying News financing success is the inevitable result of their own grasp clear.　　I think our founders or the people who are going to start a business need to see if they have the quality. In the future, with the continuous transformation of China's economy, SME financing problems, I believe more SMEs will enter the palace of the IPO. Behind the crazy IPO is a new opportunity for Chinese online gaming companies.