Compare the traditional Web page Analysis Sina Blog to open the advantages of web search

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Recently, the author visited Sina Weibo search, found that Sina Weibo has been in the "micro-bo Search" Results of the inclusion of Web search. And this search results only to the designated part of the user open, not all users can see in the Micro-blog search results of the corresponding keyword Web search results, that is, Sina Weibo in a small range of "grayscale test" web search results.

The following figure, in the Sina Weibo search site http://s.weibo.com/input search keywords "internet", the search results page at first glance is still the early layout-by the corresponding micro-blog and related users composition. Below the search box is the search Criteria Filter toolbar, which allows you to specify search results that filter original, authenticated Users, my concerns, pictures, regions, and so on.

and continue to pull down, in the micro-BO search results can see the corresponding web search results, but also the search for the keyword is marked red. Each Web search results are labeled "Web Page", the corresponding search results show information and elements have the following points:

1. Web Title title

2. Original Web address

3. Summary of Web page content

4. Number of shares

5. Sharing time

6. Sharing of people

In the above six points, you can click on the 1, 4, 5, 64 elements, click on the 1. (Web title title) and 5. (sharing time) feedback results are to jump to the original Web site, click 6. The direct URL links to the microblog page of the designated microblogging user. Click on element 4. (Share times) Link, then pop up the following dialog box, prompted to publish a micro-blog content for "page title" Plus "Web address"-very simple interaction.

The author is interested in the source of the search results and the statistics and sources of the elements 4 "sharing times". First of all, Sina Weibo's access to all the pages of the site can provide a list of sites for users to actively choose to share, so guess the site should be the source of the user initiative to share outside the site published to Sina Weibo. Second, Sina Weibo's open platform website Open.weibo.com earlier disclosed a series of "short link" related interfaces--including a series of short link clicks, sharing times, comments, clicks, and so on. Therefore, the author speculated that the so-called "sharing times" should be the original page corresponding to the relevant statistical results of the short link. So the realization of the technology is also relatively simple and perfect ideas.

The following is a brief analysis of Sina Weibo launched the original purpose of Web search, advantages and impact.

As we all know, Sina Weibo is one of the hottest products in the Internet circles in recent years, once a friend in the industry talked about it: Sina Weibo just caught up with the climax of the Internet X-year cycle. Indeed, from birth to becoming a popular product, Sina Weibo only took a year. Because of the author's own focus on social networking, there have been several articles on the relationship between Sina Weibo and the internet and other related industries.

Weibo itself, as a product of the social media concept of social, from the beginning of the more biased "media" some of the major internet in the circle, including Sina itself is called "from the Media", and the media is to emphasize the content and dissemination of factors such as influence. Sina has many years of domestic internet companies have the most powerful operating capacity, so the content of micro-blog operation is also a duck to fish. Friends who often travel through large communities may also find that Sina Weibo has a very high advantage in terms of the quality of the community's content. After the launch of the Sina Weibo platform, various applications can be easily connected with Sina Weibo, and there is a steady stream of Internet content being shared by users to Sina Weibo.

I think this constitutes a very important 1th: Weibo has high-quality content from the Internet.

Compared with traditional search engines, this is an extremely obvious advantage. Mr. Robin, the founder of Baidu in the past n years, has a patent that makes up the cornerstone of the recent Internet search engine-"hyper-chain Analysis Technology" (Hypertext Document Retrieval system and method), and even rumors later that Google Search technology is also closely related to this. For the moment we will not analyze the details of this patent, but it can be imagined that the purpose of its realization is to search the mass content of the Internet and to adjust, sort and display the relevance of the search results--and such a large amount of work will be achieved by computer. Sina Weibo, by contrast, should have a more advantageous base of data and altitude in Web search, by removing the impact of spam users and content, user-shared content must be an interesting content, so it must be more than the average value of the search results of a traditional engine search robot spider crawler-a high quality !

2nd, microblogging is easier to get sorted by page results.

The author simple analysis of Baidu and other traditional search engine front-end pages, users in the page of each link in the search engine will have a record of the back end of the report for analysis and statistics, so that the search results for algorithm adjustment and sorting correction. It can be seen that the traditional search engine, in addition to its own sorting algorithm, will be based on user behavior search results sorted.

And from the current Sina Weibo published short link statistical interface can be seen, Sina Weibo has been all Web site from the Internet URL in Sina Weibo on the click, sharing and other acts of statistics. Sina Weibo can be this part of the data through Openapi published, I think Sina Weibo has a leap forward. Traditional Internet search engines such as Baidu and Google can completely access the Internet URL on Sina Weibo "popularity" and other data, which will help the search engine adjust its search results sort. Therefore, I venture to speculate, Baidu and Google, Sogou and other traditional search engines are already in the relevant attempt or cooperation.

Therefore, it can be said that Sina Weibo itself do web search, in search results ranking is also a great advantage.

3rd: Higher-quality user behavior-based on URL-related.

In fact, this and the 2nd above the intersection of some places, still is from the web search results sorted quality. In the traditional search engine, users usually have to get the content through more than one click, and when the user gets the exact content, they don't give "feedback" to the search engine. We have seen in the major search engines "praise", "top", "scoring" and other similar functions, which also shows that the search engine to more accurately understand the user's satisfaction with the search results.

In Weibo, microblogging as a user content community, the user relationship is relatively weak, which also reinforces the user's behavior is based on content interest. If we think that the user's click behavior on the Web site is equivalent to the traditional search engine's click behavior, then the user's share of the Web site's microblogging is not the "top" feedback? These traditional search engines "dream" of the data, micro-blog can almost easily get.

4th: The disadvantage of Sina Weibo web search

This should be quite a lot. The most direct two points: 1. Web page index is too small, compared to Baidu, Google's traditional search engines rely on crawler initiative to get the content of the Web page, relying on netizens to share the Web site Sina Weibo index number of Web pages must be too few, short time difficult to compete with the traditional search company; 2. User Search habits, Weibo, after all, is a micro-blog environment, user search habits are not easy to develop. In addition, the search engine is a complex project, also not one day two days of work can be established and perfected.

5th, Sina Weibo's search for the future?

When it comes to the future of the Internet and even the future of certain products, there are always a lot of people who can talk about it a whole bunch. The author is not very willing to some of the future big things to do too much prediction and talk about, or before that point of view-pragmatic do a good job, and then more for the sake of the user to do a practical thing.

Since last year, there have been articles that Sina Weibo may have to do independent search, but a year has passed, seemingly did not see how much change. Search is only s.weibo.com independent domain name, search results and search related experience seems to change is not small-of course, this time to join the web search should be relatively large changes. Up to now, can not say that Sina Weibo search for everyone's feeling tepid is similar to it (the author temporarily arrogant a so think). The new web search is simple in the original search results show users search results, micro-blog search results added after the Web page search results, I understand that this is in the attempt, so the user experience and the results of the previous display is not very different.

Related to Web search, must involve the flow of output, here refers to the results of the flow of search output. Will the profit model be similar to that of a traditional search engine, providing search-related ads and ranking services? I think from the angle of stability, this way can be used as the main way of the prophase. Also believe that "beautiful said" and "Mushroom Street" and other communities, such as the consumption of the profit model on Sina Weibo can be the same as the implementation of the smooth, in the micro-BO search is more can take this Dongfeng.

Simple analysis to this, certainly not comprehensive, but also welcome friends who are interested to discuss.

Write here, I still want to sigh, Sina Weibo holding a lot of treasure, and Sina Weibo has been in the face of serious losses. In the future, after the full opening and expansion of its product line, will Sina Weibo be able to discover these treasures and realize corresponding value? This is a very tempting topic! And more people, except to stand aside to wait and see, there is really no other way and action. Finally, I hope that Sina can let everyone see the enjoyable.