Confessions of a Hand-ring entrepreneur: Why do I sell my bracelet to 39 dollars

Millet out of 79 yuan hand ring News has been one months, no longer is everyone relish after dinner will talk about funding, one months before the waves have slowly subsided, at least on the surface. The day before yesterday passed the Apple store, think of the current domestic hand ring products and entrepreneurial environment, still very feeling, so decided to write something.

July, millet 79 yuan hand ring A, there is no doubt that the field of entrepreneurs are stunned, this is like a wife pregnant, is happy for a few days, suddenly came: the father of the child is not you!

79 Yuan, a better t-shirt can not buy. For small entrepreneurial team, the cost of hardware materials is not the largest cost, software development costs are sometimes higher, this has not mentioned the design, feelings and other intangible costs, to feed the team, relying on this overcharged 35, the result you say "79".

But malls like the battlefield, in China's soil, seem particularly suited to price wars. Millet Hand Ring low price is almost inevitable:

It belongs to the later, talk about innovative skim fat pricing is obviously outdated, and no innovation, only low-cost infiltration can be a short period of time to occupy the market initiative. It can have "internet thinking", hand ring is to the mobile phone with "flow", hand ring can not earn, mobile phone more selling points to make up, but really want to do so, millet hand ring team too hard to push the point ah. It has channel advantages, there is no need to consider feeding team such trivial trouble, millions of of the amount of a shop, the cost can be very low, 79 not too cheap, it can still be profitable.

Big deal not to earn, accidentally also earned, conveniently extinguished a vote small entrepreneur, lest worry, do not make this inside also the next "millet". This is the logic of the millet hand ring, the material level for the time being no harm to do, special Chinese characteristics of the logic.

Of the three points mentioned above, there are almost no domestic entrepreneurs. Some people may say, I also internet thinking ah, nonsense, a few hundreds a piece of money, oneself already is "pig" well, also think which point wool? Let's talk about thinking first. What about the fight? Follow up, it's like playing Texas poker, either with or out, and the last most likely to be the winner of more money.

Bong directly from 699 to 99, and we Haloband decided to direct 39 yuan in Taobao public chip. It was a bit of a decision to make, but we did.

Although we have our own characteristics and innovation, but no other resources, the smart hand ring start-up time window will seem to close quickly, followed by the estimated few entrepreneurs re-enter. We need to do something to survive and have a chance.

After Kickstarter and other platform for the support of seed users, we have been able to reduce the cost of products and millet hand ring coincidence degree is not high, the cost of some advantages.

Sniper a little millet, may not have any impact, but at this juncture, at least let millet see heart a tight: No minimum only lower, the so-called innovation and low price may not exist ah, more and more so how to do? The purpose is achieved.

Of course, as the positioning for the mass consumer goods technology products, we also want to let more people enjoy the fun of technology, this to the user of our opponents ring industry development, are meaningful.

I have no doubt that in the future there will be 9 pieces of 9 also wrapped smart hand ring, hardware costs are very transparent, now the Shenzhen public mold products are also 20来 block, can also drop, use it to brush Taobao reputation is absolutely effective.

From this point of view, China's smart hardware entrepreneurial environment is not harsh, before the Tigers have a group of wolves, seems to have no solution.

The day before yesterday passed Nanjing Road Apple Store, went into the intelligent parts area to stroll, Fitbit, Jawbone, shine are placed in the prominent position, the price is not cheap. Will the millet bracelet impact on them? Perhaps, but this question is like: Taobao 9 9 package mail iphone shell on the Apple Store 200 mobile phone shell impact?

It's a question for entrepreneurs to think about, how can they be like that, I mean, go into the Apple Store and sell a higher price.

I always think that innovation is a premium, smart hardware also has a strong appearance recognition and brand connotation, consumers will have a natural screening and picky, this is different from pure software or services of traditional Internet products, as long as the localization is done, will be a lot of people willing to use.

I think I will adhere to this point of view, I do not think the cheapest is the best, better design, more creative, personalized products are more opportunities, especially the concept of the consumer has changed a lot, the spirit of the consumption level of things more.

But now it seems to be so, it seems contradictory. The only way, since the temporary change can not, why not enjoy the game!

Yes, you're right. We're looking for you, manuscripts.

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