Ctrip Two pioneering aim wireless application

Reporter Zhang Yunzhong reported in Beijing recently held in 2012 China Internet Conference, Ctrip released wireless application group strategy deployment, the introduction of Ctrip Wireless, Ctrip Special Hotel, Ctrip tourism, Donkey rating nets and Tieyu applications. In the future, Ctrip will be the group's strength to build the industry's 3G application group, providing seamless mobile travel service experience. The above five app wireless applications are to provide air tickets and hotel booking inquiries, preferential hotel and group purchase, digital positioning destinations and holiday guide and social sharing, urban tourism guide, high-speed rail ticketing inquiries and purchasing services.

Ctrip Tourism Group President Fan will be the most recent operation of Ctrip to set the tone as "two times", and stressed that the innovation fulcrum of Ctrip will fall in the wireless internet field. In the future, the proportion of Ctrip and wireless bookings will be further increased, the future will be in the telephone, network areas of accumulation of online, offline service capabilities, a comprehensive introduction to the app group application areas. Ctrip said, independent operation of Ctrip Wireless division, currently do not pay attention to profitability.

Since the establishment of the beginning of 2000, with Cheng first "mouse + cement" network plus phone booking a new model, at the same time with a strong call center manual service, in China's online tourism market leading the way, and even long-term in the "monopoly" status. But in recent years by the mobile internet era of new and old opponents of the strong challenge, Ctrip had to follow up, reflect, and to re-establish strategic layout.

In recent years, Ctrip has significantly increased the investment in the field of mobile interconnection. April 2010, Ctrip took the lead in the industry launched "Ctrip Wireless" mobile website. At present, Ctrip wireless active download has been broken tens of millions, and has "a network of six clients," the Cross-platform application coverage capabilities. Earlier this year, Ctrip spent 20 million yuan to complete the flight dynamic app "Fly constant" acquisition. Prior to this, it has also held equity or holding a donkey rating network, passers-by network, pine Cone Network, ordering a small secretary, such as tourism-related service providers. At the 2012 China Internet Conference, Ctrip announced strategic cooperation with the leading digital Map Navigator service provider.

Insiders worry that the use of offline resources and service capabilities, Ctrip or will be "take-all" wireless tourism market. However, there is also the view that the online tourism market is complex and diverse, the future of the app will be the competition of market segments, "One-stop" service would be extremely difficult. In other words, as long as meet a certain demand, the unique app must have its own market space.

(Edit: Shang Pao www.shangbao.net.cn)