Daytona: Use Chinese music to do mobile games

Mobile Internet tide is starting, has become the IT field of entrepreneurship, investment is an indisputable hot spot. Sina Technology Mobile Internet column welcomes the venture company to recommend, and is willing to work with entrepreneurs and development team to grow together to create entrepreneurship, investment and industry enthusiasts exchange platform.　　Contact us please click here. This interview: Smartphone game developer Jays this issue moderator: Liu Yanan "le" (left) and "Metro Story" (right) game interface Perhaps people have heard of the game on the phone "players" (Weibo) or "Metro Story" (Micro-blog), but may not have heard the developers of these Games Jays pass. "It doesn't matter what the company's name is. "One of the founders of Jays, CEO Liu Thousand (Weibo) in answer to the product how to promote the question said.　　Indeed, as said, the search on the Internet "Le move talent" can get a lot about the game and download the discussion, search "Jays tong" but rarely reported. Someone who has played vos or orchestra on a PC, see "Players" (download) interface may feel nostalgic, and then found that according to the rhythm of the music to click on the corresponding "notes" concept is good, perhaps this is the game is not promoted, but compared to spend the promotional costs of the "Subway Story" (download)　　The reason for the greater number of users. Lediton is a PC and mobile gaming developer, founded in 2009, the main business includes foreign Facebook platform games, domestic mobile platform games, big manufacturers, such as game agents. Mobile terminals, the main products have eliminated the game "Metro", Music Games "musicians" and Disney cooperation with the "City of Wonders", which "players are" about millions of users, Angel investment plus a round of financing less than tens of millions of dollars, the main income from the partnership with Facebook and Disney,　　Mobile game free, the future may launch props charges. When it comes to why this product is done, Liu has given a somewhat grander reason: because he wants to be a Chinese mobile music game. The current popular music games, Japan, Korea and the United States, and the majority of people use Chinese pop music material. Liu Thousand said he has been keen on the "technology and media" combination of the route, which is also his third venture to identify the direction. Jays Tong CEO Liu Thousands of a returnee of the homeopathic pioneering Liu thousands of my experience is the wind and the tide. While studying computer engineering at Stanford University, he started his own business. He started an enterprise software company with his classmates in 2000 and sold it to the American Computer Science Corporation (CSC) after 1.5.　　He left McKinsey in 2005, worked with his colleagues in digital outdoor media, and received tens of millions of dollars in 2009, before he was in charge of the product line business and is still a member of the board. In 2009, Liu Jays with another two partners. Overseas backgrounds have made them more inclined to work with international platforms at the outset, with major partners including Facebook in the United States,Japan's Mobage and Sega, which on Facebook in the original and cooperation with Disney to transplant the way to launch the harsh street, meet bars, treasure hunt and other games, the highest user volume reached 2 million. With the rise of the mobile internet craze, Jays decided to start making mobile games. From the time the PC game was made, they found that the user's geographical differences were obvious. At the same time, they think that when the market is immature, can launch a simple general game; When the market matures, the equivalent of the user has been educated, simple game will make users feel boring, you must consider the user group subdivision, development of the game for them.　　So as they move into the mobile internet, they decide to launch games specifically targeting the Chinese market-using Chinese music and choosing cultural symbols that are popular at home.　　Application production: than the user first thought of Liu Thousand idea is, the company has a few "change and the same": unchanged is, to maintain his "technology and media integration" ideal, the production of products must have entertainment and social properties, change is, the game in what form, mobile or PC platform, can be groped.　　Specific to the birth of a game, Liu thousands of "carriage era users will not want a car, will only want a faster horse" example: the general planning does come from the direction of the optimistic and the user's "vote with the foot", but the functional design is not all closely follow the demand feedback, but to advance the idea of the user.　　As for the decision-making process is "democracy" or "dictatorship", Liu Thousand laughs that team cooperation often needs a process of fair discussion, the final winner is always a reasonable person, but as a leader, to do that final decision.　　About the promotion: return products for the king of most of the current application developers, the spirit of "good wine is also afraid of alley deep" idea, in the product launch will do various forms of promotion, common such as social media marketing, media coverage, public relations advertising, agent distribution. But to the development team's own surprise, their first game, "Subway," find a PR company to promote, forum, media, micro-blog, various places to send messages; the Second product "Le move talent" did not how to promote, but only concerned about the product itself, by word of mouth, installed volume unexpectedly is the first twice times.　　This gives them the idea of "no matter what the law will eventually return to the product itself". According to Lediton Vice President Zhang Muning introduced, agents to take more than a single, mobile internet as a relatively new field, on the one hand agents may feel too small to touch, on the one hand they also may not have more promotional experience, must know how to do. and pure foreign companies like Angry Birds, fruit Ninjas, is successful in foreign countries before entering the country, the promotion will be much easier; Jays the game itself is aimed at domestic production promotion, in addition to Asia will not have any links, so have their own way to promote, and now can do is to do a good user experience (　　Even if the ads are not put on, improve the user volume. Some details of the domestic market in addition toThe general process, as a "export" company, the Jays team in the domestic market in some detail, but also provides a view from another perspective. OS version of the choice: foreign Android, iOS two platform similar to the domestic is the iOS pay effect and stickiness are better, Android payment channel is not much, so the product will be in iOS first, and then out of the Android version.　　For this reason, perhaps because the domestic one iphone to 4,000, relatively expensive, and Android from 1000 to thousands of, the user's distribution determines the platform environment.　　Application of Charging mode: Few people in the country are willing to pay, so a one-time fee in the domestic certainly not work, advertising will affect the user experience, can try the aspect of the game is probably the charge.　　APP Store rankings: Apple's rankings are hard to influence, manufacturers are more to brush the amount of the way to brush it to the first second, but the water will be more deep.　　Brand Loyalty: Domestic users are looking at a single game, if the game has any problems, will be transferred to other brands of the game at any time, foreign users of the game brand or company name will be more concerned about. The latest news is that the players are about to launch the 2012 version, the use of game fees or props charging mode, "gambling" is the depth of users willing to pay for better results. Perhaps from this sparrow's attempt, can see more mobile internet developers look forward to the future.