Dcci yanping: Small and medium entrepreneur should focus on a certain field

August 14 Afternoon news, Baidu launched the "Internet Entrepreneur Club" set up today in Beijing, will be in communication, growth, revenue, financing and other aspects to the entrepreneur to support.　　Baidu history's first "Search Engine Optimization Guide" also released, Internet entrepreneurs will be clear, formal search engine optimization standards. Dcci General manager Yanping attended today's launch ceremony and delivered a speech.　　The following is a transcript of Yanping's full speech: yanping: Happy Weekend! Since it is our weekend together there is such an exchange, I think it is not too serious good, the front in fact, Chu has always been on the domestic internet, webmaster, entrepreneurs related to the development of data and basic conditions have delivered a wonderful speech. I think it's better for me to say something about this place or some of our judgments. Before I say this, I'll tell you something more interesting that happened a few days ago. Last week, I took part in a seminar sponsored by New Wengwen President of the Entrepreneur magazine, where I saw their magazine, with four words on the cover of a recent magazine, the four words of their second cover story. These four words I believe the friends here have seen, called "Stationmaster has died". I was very surprised, I asked them who said the webmaster is dead? Stationmaster are alive, and live well. Why are you talking about this? This involves all people's understanding of the current Internet business ecology and market environment. How do we get to know this environment? How do you understand this environment? I think the domain name under this. CN has been shut down a lot last year. I want to talk about the third wave of Chinese internet entrepreneurship has arrived. No spring, no winter, the first venture is 97-99 years, the second entrepreneurial upsurge in 03-08 years, the boom lasted a little longer. How many years will the third time be? The third time, starting in 2010, will it be years?　　I think everyone here feels that, despite the increasingly harsh environment, the internal vitality of the Internet seems to be stifling. The hot and innovative topic of entrepreneurship in this field is more than any other stage in my understanding. Before you can see is 3, 5 hot spots in the entrepreneurial boom in the entrepreneurial point is very much. For example, E-commerce, such as group buying, IBS, community, games and the various services based on mobile interconnection, as well as localization, local industry market vertical services, the point is very much. And our user base has reached such a scale, including users on the internet consumption is unprecedented, by the end of the time will be more than 1 trillion. Half of that will be electronic commerce by the time of next year, including the cost of other parts being rapidly increased. This is a very impressive and terrifying market base. Each of China's internet users spend 10 dollars a month, the market has a considerable growth. Including mobile interconnection is also a key catalyst for the development of the Internet, or will make this market fermentation development. This is the first aspect that I would like to share with you. Other aspects of how the change in the bigHome as the external environment is good, the most important thing is how we swim in this market, the key is how we meet the Chinese internet third entrepreneurial boom, this upsurge is unstoppable.　　This is my first opinion. The second view is, if the domestic environment of the current Internet in China's development is what. I have always had a point of view, in China's national economy in a number of areas, in the more than 30 years of reform and opening-up has not been more market-oriented, more capitalist, more international, more technical, more liberalized, more sunshine, more transparent, more Chaoyang industries and fields. The internet is really the "health product" of the most typical young state in all economic sectors. So young people, especially those of us who are neither the elite nor the "rich second-generation" "Red second-generation", where are our chances? Where are we going? We actually have few opportunities to participate in the interests of the system, I think the internet is a good direction, the Internet is not in the narrow sense of the Internet services sector, it can be combined to provide a wide range of services for all walks of life. An innovative business model will be created in conjunction with all areas. So the chances are very much.　　This aspect of all of us can also look to see, not necessarily to do listing financing, not necessarily what angel financing, if it as a business to do, the opportunity is very much. The third stage of judgment is how we can understand the entire Internet's climate and its patterns around 2010. The climate and the format actually determine the positioning of large companies and the pattern of small companies.　　This climate and the industry this year I have with friends in the industry to communicate a lot of aspects there are so many: the first is that we firmly believe that the future direction of large enterprises to do the platform for small enterprises to do the application. The second is that we believe that based on the development trend of openness and collaboration, more and more communities will be formed in the future on the Internet, based on the benefit community of the Division of Labor cooperation system. In these areas, whether it is a community-centred or search-centred, E-commerce-focused or ad-network-centered, we all see a large community and collaboration based on commercial interests.　　This collaboration, in fact, is the largest part of the entire Internet business. The third is specific to the alliance, ad networks such a part, the Alliance and Advertising network is the entire Internet business ecosystem, the largest business community, and the Alliance and Advertising network is the entire Internet advertising and marketing the largest part of the future market. This time is not too long, for example, 5 years later, we look at the advertising marketing market who is the biggest part? is an advertising network, is based on marketing alliances. I attended the May Baidu Summit, I saw Baidu to everyone's profit last year has reached more than 700 million yuan.　　In the longer term, this is just the beginning. The fourth is the form of search, the distribution of search is actually changing. One aspect is the community of the search, and the other is that the search begins to move more to the hard area., search from one station through the open platform, through the Cooperative Network and the Federation, the search at the most recent distance in each user search initiated place. In fact, the spread of distributed search and search services has also led to a change in the industrial cooperation system.　　In this case, in addition to focus on their own products, services and marketing outside, in this situation will be looked back or look at the whole ecological changes, on this basis to build a larger range of business cooperation system. Based on these four judgments, we suggest that large enterprises are more and more from the ecological perspective to see the problem is better. It is better for midsize enterprises to look at problems from a commercial perspective. It is relatively good for small business to see the problem from the point of view of specific focus.　　This is the climate and ecology that we can share with you today. At the end of the time, combined with the previous judgments, I want to tell you that since we are entrepreneurs are grassroots, since we say that our grassroots entrepreneurs, then what? How can the changes in this market affect us? In fact, if everyone starts off on his own, it doesn't make much difference. Finally, I share with you the word is that the real grassroots is never afraid of fire. The wild fire is endless, the spring breeze blows and lives. This is the future, I will share with you here, the last thing to say is Baidu's entrepreneur club and Baidu Alliance for everyone to do things very good, not only to the benefit of everyone to bring direct benefits, from the whole ecological perspective, like today's logo-really is the felling of trees, forests. The development of the whole internet I have been looking at things from an ecological perspective, so I personally think that the establishment of the entrepreneur Club is a very good thing.