Determine the weight of the site factors

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Webmasters are observing the site's ranking whether there is a promotion, the content of the site is increasing, and then will try to improve the weight of the site, but how to improve the weight of the site? What factors directly affect it? Then according to my personal experience with everyone to analyze it!

The stability of the space

Whether the space of a website is stable not only has influence to the website rank, and directly affect the weight of the site, you think, when you enter a website, wait a few minutes can not open, you will continue to wait there, in general, there is no stable space visitors will not go in, So how can spiders go in and grab information? So, sometimes don't buy cheap space to save money.

Second, the choice of domain name

The choice of domain name is very important, the domain name preferably contains the website keyword, or has certain correlation with the website keyword, because such domain name relative weight will be relatively high, also has with the gov edu end domain name weight is higher than others, I thought this also is one of optimization factor? I have a website domain name: http://www.marykay99.com in this domain name contains MaryKay, and this word is the keyword Mary kay English, now this site has done almost 1 months on the second page, there is a website domain name is: http:// Www.garment-factories.com This site is now on the home page. Therefore, choose the domain name carefully when choosing.

Third, domain name registration

The longer the Web site has a network, the higher its weight, I opened a site before, inside the content is very bad and the structure is very messy, but their PR value and ranking are just as good at that time I was suspicious of the search engine, how could this be, my site in any respect is better than it, Why is the ranking not as good as it? But after a query to know their website registration time for several years.

Four, then is the content of the website

Website content This is very old topic, is also very important topic, the website original content more and more search engine will like to view Gu, then the weight of the website will be more and more high.

V. Update frequency of the website

Above we mentioned the content of the website, now then said the site's updated frequency, if the site to maintain updates, visitors and search engines will like, then the higher the click Rate, traffic will continue to increase, traffic increased the weight will then improve, so the site to maintain a regular update, even if you do not have time to write articles, That at least should be false original. Before my this site, every day I will update, in that time snapshot almost every day in the update, included articles also increased, ranking is also very stable, but recently did not have time to update, snapshots are stuck in December 5, the rankings are also falling.

VI. website Internal links

have good content, but do not put them naturally in tandem, then the information is also independent, in the optimization process, links and content occupy a certain important position, no matter how the search engine algorithm changes, links and content will never change, but do not deliberately to optimize to link them together, Link is to be very natural and very smooth let information through together, so that both for search engines to reduce the burden of grasping information, visitors also like such a site, visitors and search engines like the site, so the weight will not be low to where, naturally there will be a good ranking.

Vii. External links to the website

Adding an external link to a website is equivalent to someone voting for you, so the more people vote for you, your weight will be higher, but do not use cheating means to increase the link, so the site will be K, but if there is an authoritative site to vote for you, then the top 10 people vote for you, so, Keep adding external links.

In the optimization process to remember these factors, however, in these factors, the content of the site, the content of the update frequency, the link of the site These factors are not easy to change, and can not change, as long as these points, the weight of the site will be improved, the ranking will naturally be better.

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