Digging Money Li Zhi: A restless person's "entrepreneurship-investment-entrepreneurship" road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is the best of times, the internet has given us the possibility to transform all ideals into reality, this is the age of wisdom, traditional finance is beginning to rely on the internet to start a geometric growth, this is the era of faith, those successful entrepreneurs have become the era of the most active "positive energy" unlimited transmission.

The internet and traditional finance, this is a wonderful chemical reaction, but also an unknown cross-border "travel." Although the curtain has been opened, there is no doubt that we know much less about it than the previous changes in the Internet. Exploring the unknown is the greatest pleasure, and finding the answer is the "mission" of the investment community.

In this spring full of entrepreneurial vitality, the internet financial circles emerged a group of entrepreneurial new sharp. Whether they are financial leaders or technical geeks, they have the courage to be fearless and the boldness of the universe. They are the subversive of this era and the change of the Times.

Now, let's take you to the exclusive planning of the investment community-"Internet financial subversion: who is moving our times"

Wen Mei

For digging money, it is still the stage of happy enclosure, most people have a smartphone but do not necessarily know can use mobile phone to manage assets, the market growth is still very large. In addition, digging wealth from the second half of last year began to try to provide more information on financial products, and to the user to do a systematic assessment, to provide the appropriate financial services, if these two things can be done, we can form a closed loop, the next 1-2 years, the profit is not our goal, our goal in the longer term future.

From investors to CEOs

Li Zhi think oneself has been a restless person, 1999 through the Internet unique insights of a long article to get the appreciation of Jack Ma into Alibaba. 04 resigned founder Word-of-mouth Network, 4 years after the success of the Word-of-mouth net was Ali acquired, Li Zhi back to Alibaba.

2010, Li Zhi keenly see the trend of mobile Internet, there are two options, one is their own business, one is to do investment, help others to start a business. At that time, he thought that he had made a career, and he himself is to do product origin, often have a lot of new idea, if the investment, you can look at the different aspects of mobile internet changes in various industries. Made up his mind, Li Zhi again left Alibaba, in the following 3 years of GP career, he has invested a quick taxi, mushroom street, petals and other outstanding entrepreneurial projects.

From various industries to understand the development of mobile Internet, get more things. Li Zhi also understand the general character behind it, the most profound feeling is the mobile internet changes in various industries.

Digging money is one of the first Li Zhi investment projects, there is no such a target for the people of the asset Butler, the market is still a blank. At that time Li Zhi did not think of internet finance will burst out at once, even a year ago, has not thought can now buy money on the mobile phone products, but only half a year, everything began.

"In the second half of last year, companies began to launch such products, we quickly butted in, and then we found that the people's feedback was very good, which was previously unthinkable," Li Zhi said, "In fact, our mission was to rush in this direction, but the industry is the rapid development of our unexpected. ”

After three years of investment projects, Li Zhi found that finance was a huge industry, is also an industry in urgent need of change, "I think our internet people after decade years of temper, is to help the traditional industry to do a better job for me is also a chance, plus, when the investment, they (digging the money of the entrepreneurial team I wish I could join in. "In this way, Li Zhi In addition to investors, the advantage of a new identity-the CEO digging money."

"From entrepreneurship to investment to entrepreneurship, two feet one foot across the business, one foot across the investment area, but the focus of change only." I am also studying the whole process, I also in thinking, what I do more appropriate, concentrate on doing one thing, to achieve the ultimate, but also have a lot of fun. Li Zhi So sums up the change of identity.

The goal of digging a fortune in the longer future

From the start to date, the mission and purpose of digging money has not changed, "We do bookkeeping, is that the Chinese people need to know where their money spent, 4 years ago, these data are scattered in various places, before people use a notebook, and then use the computer to do the report, when the mobile internet comes, Bookkeeping via mobile internet is a more convenient way. "Digging a fortune was born."

Now, digging money or in doing the people's assets housekeeper, just on the basis of accounting to do the upgrade, has formed the bill, digging money can be imported, but also can provide a variety of financial products information.

Digging a fortune earlier this year, just won the 15 million U.S. dollars of Qiming venture capital, A + round of financing, last September won the IDG million dollar a round of investment. It can be said that the growth of digging money, investors played a vital role, not just angel investment into the entrepreneurial team, institutional investors also to dig the wealth of the development strategy, the expansion of the speed has had an important impact.

"The earliest time, with a round investor idg, Ding Hui have contact." In fact, at the very beginning, we don't know how to achieve a closed loop, but IDG very early began to do the Internet financial investment layout, has already invested in the letter and other companies, they may see more and farther, so we often have various aspects of communication, and finally formed a consensus, the opportunity to come, To make business bigger as soon as possible. Li Zhi recalls.

"For money-digging, it's still a happy rodeo stage where most people have smartphones but don't necessarily know that they can use their mobile phones to manage their assets. In addition, digging money from the second half of last year began to try, to provide more information on financial products, and to make systematic evaluation of users, to provide the appropriate financial services, if these two things can be done, we can form a closed loop, the next 1-2 years, the profit is not our goal, our goal in the long-term future. Now we are doing is the stage of educating consumers, we will find that in addition to the balance treasure such a fund investment there are many other better and more personalized way of investment. "Li Zhi said.

Internet finance will subvert many industries including VC

Finance is a huge ecological circle, there will be a variety of business, will face different users, to solve different needs, to the end can not count clearly. Li Zhi Take financial examples, financial management can be targeted at different users: individual users and small business users; from the point of view of loan loans, it is difficult for individuals and small businesses to borrow money, or to borrow a very high interest rate. This market is very large, otherwise it will not be born in such a large-scale company, people need to be serviced. Financial management industry can also have to face special scenes, such as decoration, travel, marriage, study and so on.

Peer-to-peer is also an important direction. "I also do early angel investment, I found that many industries will be the future of the rules of the game may also be changed, including VC, the previous practice is the LP to the money to GP,GP and then according to their own experience to invest money, to obtain returns, in fact, everyone's knowledge background are limited." can only invest in his understanding of the industry, the future may be raised, 2P can allow users, the people themselves can participate in, the people feel that the project is good, he can invest their own. ”

In fact, enterprise financing is more and more inclined to direct financing, eliminate some unnecessary intermediate links, or as intermediaries must provide their own services and value to survive. Just like 10 years ago, the Internet, undone, many traditional areas are considered to be very mature, but from the internet point of view, you will find that there is a very big difference. Digging money now with fund companies and other financial companies, they will say that they are very mature, but digging money to find as long as they guide the past thousands of users, their server is difficult to support, financial institutions have not encountered, did not think of such a problem. Some people think that the balance treasure is actually very simple, just turned the t+1 into a t+0, but they do not know, Alipay in the past more than 10 years accumulated a strong information service capabilities, tens of millions of users at the same time using the system are processed, the traditional financial institutions can support the system how much? This is a problem that many traditional financial institutions have not seen before, but must now see, all the previous things multiplied by 1000 times times, to think about whether it is the way it is.

In fact, this is only the first step for internet finance, many entrepreneurs rushed in to build a variety of platforms. The next step is to make products that people can't buy from traditional channels or more innovative products that are more distinctive.

Industry can be disciplined unless you don't want to.

In fact, the state of the Internet finance is positive attitude. However, the new and old two forces in the game, on the one hand, the Internet financial practitioners, hoping to provide more convenience to the people, access to more efficient financial products and services. Another force comes from traditional financial institutions, which have improved, optimized, or supplemented the traditional financial system, but in the view of traditional financial institutions, the change has come a bit fast, ferocious and even unexpected.

In fact, this is often caught off guard is a time of change. Li Zhi Two examples, the first is the micro-letter, "We recall a year or two ago, micro-letter also put a lot of pressure on operators, operators said the micro-letter took up too much bandwidth resources, affecting the call, we are very worried, will not turn off the micro-letter, even at that time the ministry also came out to speak, but to see the end of the people prevailed. When 100 million, 300 million, 500 million people use micro-letters, we all know it's convenient and efficient, this trend is unstoppable. ”

The second is the current very hot quick taxi, which is also Li Zhi once invested in a project, "It's more challenging, many people say that it would be unfair to call a car, the elderly, children more difficult to hit the car, but you will find that in any case, this set of advanced technology to society or bring improvements, it can optimize the structure of the taxi. The advanced technology means is always the general trend.

Just like when the internet just came out, e-mail instead of traditional mail, but also to the post office has a lot of pressure, but I think all of it is unstoppable. ”

"Now the two-dimensional code is paid, the virtual credit card is paused, but the relevant officials came out to explain that it was just a reprieve, not an end, I think this game will continue for some time, I believe that the strength of the people is the most powerful, as long as the people serve, advanced productivity will replace the backward productivity. "Li Zhi is very confident about the future of internet finance.

On the regulatory front, Li Zhi that the risk of finance may be greater than many other industries, the State in this regard will continue to introduce various policies, slowly to standardize, the regulator will still have to observe, before the regulatory boundary comes out, to encourage practitioners to try, at the same time, companies engaged in internet finance, the first to have a self-discipline, The first thing to do is how to do things well, so that people really are getting benefits. Make money safer. Many industries have to rely on self-discipline to do business before they are regulated. We need more companies and teams with the responsibility and the right values to come and do the work of the leader. For example, when Alipay entered the payment field, in fact, it is also a gray area, and finally it is the initiative to regulate themselves, the initiative to let the bank to manage the money, for practitioners, there are many ways to avoid risk, unless you do not want to do so. ”