Domestic mainstream overseas business start-up company model competition

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Lead: 70 billion yuan scale of overseas purchasing market, lured Alibaba, Beijing east, Shun Fung and other "high handsome" open overseas to buy channels. In addition, there are a number of passionate and beautiful vision of entrepreneurs have joined the "sea Amoy" entrepreneurial army.

The "6.18 Shopping festival" on the eve of the national carnival, the industry once again the only product will be layout "Amoy" business, has been purchasing thousands of goods, but only the official denied the goods. A few months later, Mushroom Street in December 2013, has been the company's CEO Chen personally led the "sea Amoy" business shout stop. From the Mushroom Street overseas purchasing channel online to decisively announced a moratorium, only 3.5 months in between.

By contrast, Alibaba's overseas purchases appear relatively high-profile, announced February 19 this year, "Cat International" officially on the line for domestic users directly imported goods overseas. In fact, the cat international investment in the work has been brewing for half a year, but failed to achieve expectations.

Before this, the low-key online also has "Jingdong overseas purchase" channel, Shun Fung's sea Amoy platform "sea-shopping Fung Yun Sfbuy", Suning easy to buy overseas channels, but the business progress is difficult.

In addition to Alibaba, Jingdong, Shun Fung and other "high handsome" open overseas to buy channels, there are a number of passionate and beautiful vision of entrepreneurs have joined the "sea Amoy" entrepreneurial army. For example, the Ocean Dock, CN Hai, Sea cat season, cool Hai, Amoy City, Golden and other companies. They are bullish on China's imminent blowout of the "Sea Amoy" armies of imports of goods consumption capacity.

Enumerate these startups, most of them are in the last two years time set up, some companies have been low-key announced to obtain a modest amount of angel investment, but there are few VC. In response to a recent venture to invest in the "sea Amoy" sector, Gan Jianping, the managing partner of Qiming Venture Capital (formerly Investment Mushroom Street), replied: "There is no policy risk involved."

There are data shows: 2012, domestic consumers only through Alipay's sea Amoy consumption scale, on a year-on-year growth of 117%, much higher than the domestic network to buy 64.7% of the growth rate, 2013, overseas purchasing market transactions of more than 70 billion yuan. According to the consultancy report, the Cross-border electrical business of the real Blue ocean in the import, China's demand for overseas goods is huge; at the moment, the focus of cross-border electricity importers is still the policy of fast customs clearance, inspection, tax refund and so on. One of the major drivers of cross-border electrical business imports is the tax policy. According to the latest policy interpretation is: The pilot policy of cross-border electronic commerce has gradually become clear, the postal tax and the original general trade import "Tariff + VAT + excise tax" compared to the usual 30% discount margin.

It is around the sea Amoy users of all kinds of pain points, tools, shopping, platform class, transshipment companies, customs clearance companies, operators and other types of entrepreneurial companies from different angles to grab the overseas market. The article mainly investigates, listed several home to do some of the front end of the overseas purchase of entrepreneurial companies.

Tool class

Large and small tools companies are numerous. What is worth buying, 55 sea Amoy, Ishai, a Amoy sea Amoy artifact, North American Money Express, 37 sea Amoy, Hai mark and so on, they have been in the sea Amoy users have a certain scale of loyal fans. Take rebate site 55 Sea Amoy, founded in 2012, two-year time user base doubled 20 times times, from 10,000 people up to 200,000. According to 55 Amoy founder Tao, the current site provides hundreds of business rebate information, the highest rebate point of more than 10%, the average rebate point in the 6~7%. They also provide the sea Amoy Raiders, teach the Sea Amoy Novice order, recommend preferential information.

Another company that became a model of research in the field of electrical business called "What is worth buying". Every day through the PC, mobile client, RSS, browser Plug-ins, to consumers push domestic and foreign commodity concessions. According to people familiar with the situation, the sea Amoy accounted for what is worth buying 50% of the business proportion. The vast majority of information on the site from the user's explosive material, after manual screening, editing, and then recommended to users. Revenue comes mainly from CPS (cost per sales, paid by transaction) revenue and Google keyword ads.

"What is worth buying or Taobao off the road, its essence can not change, mall rebate and several major advertising alliance cooperation." I do not know what is worth buying the data, but suppose it for Taobao average monthly take 10 million GMV, Taobao average commission ratio of 5%, one months 500,000 of income, plus other malls, a monthly salary of millions of gently loose. Parke, who works on Mushroom Street, analyzes it.

In addition to rebate category, preferential recommended type of model, the Sea Amoy Bay is a shopping sharing platform, founded in 2012, has been announced to receive 1 million Yuan Angel investment. These types of tools of the company, are relatively simple integration of information flow, lower entry threshold. Further to the depths of the supply chain to expand some of the sites, directly in the Amazon, 6PM and other foreign website orders, to achieve one-stop shopping. For example, CN Hai, Sea Cat season, golden, cool Hai and several other companies.

Sea Cat Season

The most basic function of these websites is to optimize the sea-buying process. First of all, their most basic function is to remove language barriers, the various languages of the commodity information translated into Chinese, and real-time synchronization of overseas commodity information. Second, consumers do not have to hold dual-currency or even multi-currency credit cards, in these sites can support all major commercial banks in mainland China bank and Alipay, Tenpay and other convenient means of network payment. At the back end, these companies are generally integrated into the transport, customs clearance and other aspects of the company. and have order tracking system, support returned goods.

The sea cat season and golden two companies are more similar, mainly assume the role of shopping guide, to do the flow of overseas merchants entrance. They all take technical means to capture foreign commodity prices and inventory information, and then use technical means to the user under a single, and then integration of payments, logistics, customs clearance, warehousing and other companies to form a one-stop shopping.

The characteristics of the sea cat season is to provide search engine functions, to do the waterfall flow of merchandise display, recommend, similar to "Google Shopping+pinterest", is a green Pine fund investment enterprises. The team has a certain advantage in technology, independent research and development of search engine technology, will crawl to the English goods plus Chinese tags, so that consumers directly search Chinese keywords can find corresponding overseas goods. According to the company positioning, the Sea cat season screened all for the season of fashion products.

Golden Overseas Purchase

If the sea cat season to do vertical flow entrance, golden more consider whether the user base is large enough. Victor, who has more than five or six years of overseas business experience, wants to start with a rich product, and then refine the channel to do vertical areas. "If you only do luxury goods, although the profits can be guaranteed, easy to generate positive cash flow, but the market space is large enough to be open to question." Therefore, golden hope that regardless of high-end users or cock silk users, can participate in the sea to buy.

Because golden do is the whole category, the amount of information is very large. In order to ensure the timeliness and accuracy of commodity information, they choose the hot category for mother and child supplies, health products, such as the key editors to facilitate the purchase of Chinese users, other non-key categories using technical means to collect commodity information.

In addition to PC-side and mobile-end products, Golden also developed a browser plug-in. As a result of each foreign website's interface, the shopping flow is different, after installs the Golden plug-in, all foreign websites then transforms into the unified shopping pattern. Golden Plug-ins behind the need for product introduction, user reviews, such as a series of data support. Therefore, compared to the 37 sea Amoy, Ishai, such as simple plug-in companies, will form a certain threshold of competition. In addition, Golden also added personalized recommendation function, different from what is worth buying editor manual recommendation. Discount information, parity, package tracking and other practical functions are included. At present, the Golden Web site is about to be online, has received a dollar fund to inject money.

CN Sea Amoy

With golden and sea Cat season Shopping Guide Mode, CN Sea Amoy similar to only the proprietary mode, first purchase special goods stock, and positioning in the boutique special sale. In addition to the special selling products, CN Hai is another part of the business is purchasing. CN Sea Amoy will recommend goods, or consumers to purchase demand.

Visible, CN Hai Two legs Walk: "Boutique Special selling + purchasing", but at present, the special selling color more thick. The company was founded in October 2013. Founder Xia Wenbin from the Sky Cat Wireless, has won Cai, Wang Dongfang millions of Yuan Angel investment. With the help of Cai wins, Xia Wenbin bought the haitao.cn domain name, but at the present stage the main focus on the wireless side. At the beginning of the line, the integration of more than 50 foreign electric dealers tens of thousands of goods.

According to Xia Wenbin understand, the vast majority of overseas shopping site is to crawl Iherb, Amazon, VITACOSF and other foreign consumer information, pushed to consumers. He pointed out that large companies such as Amazon could not open prices and inventory systems for domestic entrepreneurs, and that entrepreneurial firms could only work with small web sites. Keep going in this direction. "The first day to sell more than 10 single, 20 single, but when the sale of a product sales to 100 single, how can Amazon give you 100 inventory?". That's one of the reasons he chose to take the proprietary model.

Ocean Dock

In the field of overseas purchases, we have to say that another company to the deep integration of the supply chain companies-the ocean Terminal. It is the first batch of domestic companies to do overseas shopping, but also the first domestic construction of international logistics of the Cross-border electricity business platform. Formally established in 2009, but the site as early as the June 2011 online, embryonic origins from the blue Ocean during the study of personal purchasing site. Ocean terminals do is the platform model, with the cat international similar, allowing merchants to open shop in the Ocean Terminal. Different from the cat international more favored "tall" merchants settled in, the ocean dock will be strictly audited, mining qualified small B merchants to open the shop. Consumers directly in the platform after a single, by overseas retailers directly through the foreign terminals built Behai International Logistics, distribution to the hands of consumers.

At present, the merchants are divided into two kinds: one is the individual to buy a hand, go Consumer-to-consumer mode, the other is a merchant, is a m2c mode, most of the small B merchant. In addition to the PC side, let the Ocean Terminal business is a burst of growth is the app "overseas cleaning artifact" on the line just soon, then occupy the 50~60% of turnover. This makes the once blue waves also feel very surprised.

Amoy

With the foreign investment model of the dock is similar to shopping search website to help 5 buy just online "Amoy sand." The difference is, Amoy sand investment object is not a personal purchase, but a foreign merchant or shopping platform. At present, is preparing to intervene the female shopping website M18 overseas merchant. Help 5 to buy the advantage is that there is flow, with the original Mushroom Street to launch a sea shopping project similar thinking.