Du Zijian! What do you mean by that?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Some time ago Weibo marketing godfather Du Zijian release ruthless words: a content editor-in-chief than 100 sales representatives. Can you believe that? In view of the Du Zijian always malicious words, this sentence can be reserved. But considering the Du Zijian is really very good, not only experience the legendary color, personal achievements are very rare, we have to reflect on this sentence.

One content editor is better than 100 sales reps, to express the content of Wang's marketing era has come. No content marketing, in fact, this sentence used in traditional marketing is also applicable, but the popularity of the internet to this wave mercilessly pushed a.

Some people often lament that bad things happen every year, especially this year. Who knows the bad things more than a year, endless, Yongwuningri, simply can not live, the more the more backward, a generation, happiness evaporated, the world is crazy. In fact, you have been deceived by this world. Or, to be exact, you've been cheated by the Internet. The reason why you live so miserably is because we are in a world where information is transparent.

The internet has brought about an information revolution in which the depth, breadth and speed of information communication have reached unprecedented levels. Natural and man-made disasters, well-being, big things in the world, as long as there are concerns, can be crazy media dug up to spread online.

However, while enjoying the vast amount of free information, people are unaware of the potential impact of information transparency, resulting in some bad illusions. For example, the increase in medical advertising, thought to be a reduction in the health of the people, more than the irregularities exposed, thought that the villains increased; natural disasters, more news, that the earth will soon explode.

In fact, everything has not increased, just you know too much. Information is blocked in the age, in a small mountain village, silly Leng Nothing know also can enjoy, happy. Now the internet has increased the access to information, a variety of small and large things, good things all hit your head (sometimes hiding can not hide, such as a variety of news pop-up window), you instead dizzy, crazy, depressed.

Why can't people be happier? Negative information can be spread online, positive information can also ah, the world could not only bad things do not happen?

How do you explain that? Anyway, I usually see the news, the more sad, may be related to personal mentality. In addition, the sad news is more likely to touch people's hearts, influence will be a little more lasting and far-reaching than the information of happiness. This is about human nature, and when a person says to you that there is bad news and good news, you have been swept away by the unknown bad news.

We are in an age of information transparency. In the context of this business environment, everyone has a very good choice and initiative, so the content is so important, content marketing has so great value. There is no content, the light of the voice to sell advertising, is tantamount to silly Leng to the crowd shouting: Fools! It's not a blatant insult to the consumer's IQ?

Du Zijian said: "An editor-in-chief is better than 100 sales reps, probably so to understand:

1, the 100 sales representatives are out of the internet, the kind of sales representatives, mainly in the traditional way to do offline business, did not use the Internet platform as a marketing tool;

2, a editor-in-chief of human nature, he knows the audience's preferences, can use content to mobilize the emotions of the masses, will be a group of people happy (a one-to-many), so more easily sell products to a group of people rather than a person;

3, a editor-in-chief to understand the media, he not only know how to process good content, but also know how to better and faster dissemination of content, through multi-channel quickly to carry the content of implanted ads to a group of people, not only a person;

4, a chief editor of the news smell sensitive, can quickly capture hot spots for large circumstance, occasion transmission (marketing), save time and effort, with less than one, this can affect a group of people, not a person;

5, a editor-in-chief to know how to edit, it is very natural, so he can also naturally put ads into the content inside, seamless, smooth do not leave traces, Master Master High master.

So much so that the 100 sales reps believe they have nothing to say. Note: The above mentioned group of people, usually more than 100 people, and sales reps usually do one-on-one work. So I declare:

Du Zijian's "One editor-in-chief is better than 100 sales reps" was set up today!!!

Content marketing Time has come! Use content to contact people, convincing people, play moving, and then silent mercilessly kill people, is the internet marketing kingly way. Of course, this is only from the point of view of the Internet thinking, sales representatives have the value of sales representatives, but also irreplaceable value, in essence, there is no difference between the two. No matter what you do, you can always do a good job.

» Article Copyright: Zhang SA's blog

» This link address: http://zhangsa.net/sns/zongbian.html» reproduced Please indicate the source, thank you.