Encounter type app entrepreneurial undercurrent: Is it a chance or a trap?

A location-based, stranger-encounter social app is trying to end the loneliness of people. Despite the eminence of instant social applications such as micro-letters and WhatsApp, the entrepreneurial space for social networking seems to be running out, but smart entrepreneurs are adept at developing a more fragmented social tool from diverse social needs. This location-based stranger encounters an app is one of the attempts. Based on location, strangers, dating is the key word for this type of social app, allowing users to immediately perform offline actual dating is the main feature that distinguishes them from the micro-letters and the mo. Farewell to the lone gun "is an unavoidable label hanging over a stranger's social life, but the encounter-style social app is trying to reverse that stereotype. Encounter app has a common use mechanism: turn on the mobile phone positioning function, set the search distance, in the system based on the distance filtered out of the users, select interested in the conversation, or directly send a movie, eat and other invitations. The core of this mechanism is to solve the needs of people in the real life of friends, to solve similar a person to eat buffet, on the toilet back to dinner plate by the waiter to take away "style of embarrassment." Eating, karaoke, and watching movies are the main social activities of urban people, and they have become the starting point for most encounters. In the already-invented app, look for you to play, accompany you to see a movie, please eat all choose such path, accompany you to see the film and eat limited to the characteristics of activities, find you play activities covered sports, entertainment, leisure, travel, learning, food and other categories. Different from the above three apps, the same as the encounter-type app does not select activities as a pointcut, but set the pairing filter mechanism: Users can choose to prefer or dislike the system, and only two people who like each other can begin to talk. The main purpose of this design is to protect female users, to avoid excessive harassment of female users, and to enable female users to master more initiative, Pan, the co-founder. According to the introduction, from May on line to now, explore a total of 100,000 users, although not available for a long time, and the volume of users is not large, but there have been users in the exploration of the true friend. A chance or a trap? The number of people in the circle is too small, and the way to meet strangers is limited. Most of the urban youth are facing the social dilemma, there is such a group of potential target audience, the encounter-type social market is not small. From the encounter-type social app itself, the profit outlook is clearer than most applications. On the one hand, the existing social class app has explored a relatively clear profit model: Membership fees, selling games and expressions, on the other hand, encounter-type app for offline cinemas, KTV, etc. to take the passenger flow, so it can work with offline cooperation, to obtain benefits. However, a clear profit model is not the key to the survival of the Encounter app, for the current encounter app, how to get more users, to create a benign interaction of the ecology is the most important. From the present point of view, 邂Aeroplane-type application is generally faced with the problem of insufficient users and lack of popularity. The intention is to solve the user circle too small, friends too little social demand pain point, but due to the user limit, encounter-type app does not provide a richer choice, the core function by the user volume constraints. In the experience is not perfect situation, how to retain users, attract more users, breaking the user volume impact on the use of the experience of the vicious circle, is placed in the face of the encounter-type app a difficult problem. The problem is also found in the encounter-type social originator color. Also based on the geographical location of the social app color main picture sharing, users can see a range of other color users to share pictures, this design has been the Sequoia Capital changed the world "evaluation, but formal online after the poor experience eventually led to color closed. But the developer's confidence in the encounter app comes from the growth of the number of users: although there are currently only 100,000 users, these 100,000 users have grown independently after July without any promotion. It is believed that the user's demand is real, and the rigorous audit of the registrant's data ensures the quality of the users and maintains the benign operation of the probe. It is obvious that enough users are the key to the survival of an encounter, and that if they can jump out of the trap of user-volume constraint experience in the early stages of development, they will have a dawning encounter.