Enterprise Website-Do you want to SEO or sem?

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SEO (Search Engine optimization) search engine optimization. SEM (searchenginemarketing) search engine marketing. Search engines only get rankings in search engines, that's all. SEM is the whole website or the whole enterprise in the network search engine of a marketing strategy. Of course, SEO is the prerequisite for SEM, if the company's Web site even search engine rankings are no need to talk about search engine marketing!

Now SEO more and more by some enterprises, especially recently found in Shenzhen, some companies recruit SEO talent obviously increased. According to a friend in Shenzhen, several talent market and recruitment personnel Manager interview results and their application conditions, they found that they do not fully understand the difference between SEO and SEM. (one of the candidates must be JavaScript JS is now in the search engine denoising range of SEO optimization is not any help, but will affect optimization). They just want to get ranked in search engines. But do not know the overall optimization of the site (Shenzhen Most of the recruitment of SEO companies are their own traditional industries have their own production products, are doing Google English optimization). For example, the overall design of the site is consistent with the corporate image and the use of English to introduce whether there are wrong words or improper use of words, as well as the company's products are detailed, the use of the site is consistent with the reading habits of foreigners, these are very important.

If you do not do well in the image of the customer will be greatly compromised or even distrust, and then click on the selection of other ranked after the site. Also note here: The General people in search engines looking for some products, will click on multiple sites to compare, and then choose to buy these products. If you are doing a very good job or better than other rankings, then even if you are behind some of the rankings are not afraid, customers will be the site and product comparison you will have more opportunities to pull this customer.

Then you have all done, you will also think of the search engine to the customer response? Establish a rapid communication channel, on the website to establish a user can direct and business communication places, such as some third party in the voice of video plug-ins, or MSN account, at any time to respond to customers, if you do that your business will be in the eyes of customers to form a professional integrity of the image, the success rate will be greatly improved. On the contrary, if you have achieved a good ranking, the site has done a good job in all aspects, the user is very satisfied, but there is no good communication channels then you will lose this customer.

Above is the individual to search engine marketing some views, reprint please specify from: Wind Qing Yang's blog http://www.fengseo.cn