Entrepreneur Elevator speech: How to 8 seconds a sentence capture VCs?

Looking for venture capital is an unavoidable problem in the process of entrepreneurship. In fact, for start-up companies, venture capital is often less that is more. Entrepreneurs should be efficient and strive for perfection when looking for VCs. Perfection and efficiency often contradict each other. When looking for an investment, the entrepreneur should balance as much as possible between the perfect and the immediate problem. So the first step, entrepreneurs need to give their own start-up company a precise positioning, and strive to use a sentence to accurately describe your value and position in the industry. How important is this positioning? An article in the Wall Street Journal said the average elevator time in New York City was 118 seconds, while an adult's concentration in the normal state was 8 seconds. According to this logic, if a start-up company does not have a short and accurate description of the positioning, then the entrepreneur in the face of investors in the elevator speech, there will be a great deal of failure, then it is difficult to get investment. However, all aspects will affect the precise positioning of a company, such as the business of a start-up company, the characteristics of its investors, the level of development of a start-up company, and so on. A good, differentiated positioning of a company can inspire enthusiastic discussion among investors, and bad is entirely ambiguous. And the previous AngelList company's article, listed a number of wonderful startups a precise description, and listed them as a list of categories, such as: 1. Ironic--The dead man's Facebook, the Yelp of marijuana. 2. Comparison-better than Amazon in every way. 3. Regional-Brazilian Yelp. 4. User classification--Pinterest for men. 5. Interpretative--Solve enterprise-class Dropbox problem. 6. Chris Eleftheriadis, author of the Math-"flimby=yammer (Corporate Social) + Delicious + Party" article, said that user-type and interpretive enterprise positioning is the most effective, most of the investors ' attention, but also depends on the value of the company. Chris says there are interesting rules to be found, such as startups that link themselves to well-known technology brands. The 10 big tech companies that are most often mentioned appear in the 46% business descriptions of the entire list. This is not surprising, Chris argues, because the company is trying to solve unresolved problems in innovative ways and to bring more users into the circle. But others disagree, such as AngelList co-founder Naval Ravikant, in the face of Chris ' list, Naval said: "I don't think there is a strong correlation between the positioning of a start-up and the eventual availability of investment." The operation, market and team of a start-up company are the most important. "Naval's view makes sense. A smart business description can really attract investors, but in the endLook at the strength of the company.