Entrepreneur said the Internet take-away: billions of space to dig out to sell really make money?

From the end of 2014, the U.S. group out of the sale of the Sequoia led by the investment and financing of 700 million U.S. dollars of false information, to January 27, 2015 Hungry officially announced to get 350 million U.S. dollars financing, people seem to have been these really fake huge financing paralysis, born out of thin air "wow plug, the original take-away so make money" feeling. Does takeout really make money? How does takeout actually profit? What is the profit direction? The author in 2013 12 produced the idea of doing Internet takeaway, the intention is to do through the micro-letter public number of Nanjing local University of foreign sales. Shenzhen, a manufacturer to provide us with technical support, so our focus is not on the development of the system interface, but in the local push and operation. In March 2014, we started the first campus pilot project at an engineering college in Nanjing, at that time, Nanjing did not have any other strength of the campus to sell, do the school to achieve break-even (after will talk about our profit point), feel promising, and began to expand in April, but to negotiate merchant (canteen, outside the restaurant) mainly , the student CEO of each campus is a cautious choice. April 2014, May, June have opened more than 10 campus market, but the three colleges and vocational and technical college mainly, I have two college, the least one college. The way we think about this layout, taking into account the low price of the school canteen (the state subsidy to the canteen), the same amount of work in the case of low profit, on the contrary, the third school canteen and restaurant prices are higher, students are more lazy, more willing to spend, all aspects of the conditions are better than this one college. By June, there are more than 1w of water per day. July 2014 or so began in Nanjing to participate in a large and small road show, hoping to start in September before the first financing to facilitate better work in the second half. However, we were far from the size of investors ' expectations, we all said look at the second half of it. In the August 2014, the students were in summer vacation, just the year we could adjust and expand. We summed up the first half of the work, and developed a series of contracts, systems, determine what services to provide the platform in the second half, and further adjust the profit direction and expectations. This time period, we do the most important thing, is to find 20 enthusiastic campus CEO, want to open a breath in the school opened about 30 schools, so they do a series of training. September 2014, students start school, we are scheduled to open the opening of the schools to operate, the results found that the CEO did a mess, when people are busy crazy, pressure to explode. At the same time, the take-away Superman, the American Regiment takeout, are you hungry? began to constantly stationed in Nanjing campus, in the university city, the most popular means of publicity is, this week you send Coke, next week I send Gado, this week you reduce every single 8 yuan, next week I 8 yuan tube full ... Strong concessions so that students feel the internet to sell the good, a school canteen once empty, canteen benefits are a strong impact, so some schools began to prohibit the delivery of the entrance to the school, which was at the time of the news headlines. 2014October, November, continuous adjustment and adjustment, can never achieve the goal. At the same time hungry, take-away Superman, the United States to sell the activities of more and more. As the market share was eroded by the Giants, the potential for team development was compressed, and I personally left the team. In the December 2014, the team cut off most of the newly opened schools, retaining excellent teams and markets. How to profit from free distribution of Internet? and a viable profit direction? How does Internet takeaway actually make a profit? Some areas or businesses will charge an additional 1 yuan for the distribution fee, and most of the free distribution. People outside the line may wonder, you put a huge amount of manpower and resources, but free distribution? The most intuitive profit point of Internet Takeaway: Commission from the merchant side (according to the average unit price of the specified percentage of commission, in general, the campus canteen is the lowest point, 8%~12%, outside the restaurant higher, 13%~20%), while the other profit points on a variety of: drive high margin and high-frequency secondary brand of coffee, Beverages, cakes, snack foods, flowers, etc., express, games, such as recharge, second-hand market. Services provided on the platform (whether it is an app or a public number), there are several ways to go all over the country peers are doing: one is simple to the extreme way, takeout is takeout, clean, do not add any cumbersome; the second is to provide timetable inquiries, second-hand market, take delivery, game phone recharge, such as low Maori or even free services, To improve user stickiness, the main profit-making products. We are eager to layout an ecological circle, from the student circle to do white-collar circle (campus to business district), this is also a very deep business considerations: Students outside the sale of the customer price is very low, but the merchant concentrated, customer focus, the delivery distance is short, while the white-collar customer unit price is very high, the merchant is not concentrated, customers do not focus (Line 0 line to walk the road of customer price, The greatest difficulty is to adjust the manpower to achieve the shortest delivery time and relatively low cost); The deeper is that students in a few years later a large number of white-collar workers, if the impression is very high, there is no doubt that there is consumption of the driving nature. The operation and operation of Internet takeout every choice to do the internet to sell, initially is to take into account do not need the venue bar, the most basic as long as provide a platform. Here the first distinction between two kinds of internet takeout, one is only to do the platform, one is the platform to take into account the distribution team, and there is a platform dedicated to the distribution logistics can only be counted as a link to the Internet takeaway. All the cost is to see, the human cost (distribution staff wages = Basic + commission), material costs (car + clothing + packaging + accidents), publicity and activities, so the cost of relatively better control, more orders on the arrangement of people, orders less on a lot of arrangements. Takeaway platform to start running, first of all, there are merchants, so you will be in the selected market near the negotiation of merchants, different types of merchants in different ways, some Aunt uncle do not want to use the Internet to feel trouble, you tell them arranged. When you negotiated more than 10 dozens of merchants, the harvest was also eloquent. In addition, businesses need you to communicate regularly, with all the benefits and no harm. The takeaway platform needs customers,So need publicity and activities, publicity, the main "free", "sent to (bedroom)", "fast", word of mouth propaganda is of paramount importance is "fast." Because if the taste is bad, the customer can change a family, and if let the customer wait more than 40 minutes, you will find that you lost him forever. The activity aspect, does not suggest and is hungry, the American Regiment sells, the outside sells Superman head-on, burns the money is the most uninteresting, because they also cannot burn a lifetime. The way to push, after various attempts to find that the most useful is sweeping floor (send people, into each dormitory publicity). Platform Official operation: The distribution staff early to the job, according to the situation to determine business hours, determine wage levels, avoid low-level errors (less chopsticks, etc.), avoid major errors (missed orders). In general, we must ensure that the system is normal (technical department of the better), but the day-to-day operation will be 7788 of things, such as orders no one to (solution: Open online Payment), send the wrong or leakage (solution: Please customers for free meals). Distribution Team management: The campus market is generally distributed by students, to consider the intensity of work, accidents, students in class time conflict, students ' responsibility and so on. Facts have proved that the current university student Labor is very enthusiastic, but the general lack of sense of responsibility and perseverance, difficulties easy to retreat, there have been girls lovelorn and then lost the Union. Besides, who controls such a team of more than 10 people? The parents are too tired to arrange the campus CEO? You will find it impossible, even after training. And why? Because the chain of one thing is too long, the invariable factor too many is not suitable for the decentralization, the outstanding CEO certainly has but very few. I have also questioned this model in the second half of 2014. After-sales system: The Internet is also the need to sell their own after-sale, which circumstances to be exempt from the single, the user who has the highest voice, the system where there are bugs, the strength of the more to be analyzed from the background statistical data. The cause of failure and the realization of a year's efforts is not in vain, from the industry point of view of the drawbacks of the model. The team is doing a great job at some schools, but I still think entrepreneurship has failed because there are so many differences between the goals. Reason for failure: First, did not seize the first half of 2014 time, if the first half of the norms up the market, financing and future models may not be the same, I often hear entrepreneurs say to me, and so the practice I have already, often very despise, into the King defeated, dare to do half of success, Who makes good and does well who is great; second, there is no real emphasis on extensive expansion of opponents, know tyrants hit the money really can kill people, for entrepreneurs, if your opponent is tyrants you do not fear, you can win in the Word-of-mouth mode, if your opponent is not deadly tyrants, it is necessary to consider the deal; The campus CEO model, which estimates the college students ' ability is high, the students who have been trained in the exam are really lacking in practice. Four, the team's executive power, in the implementation of the force must be ruthless, public and private trenchant, without implementation there will be no future; V, technical Department of derailment, platformThe services offered are not expected to recharge, technology to achieve the original is very difficult, so the technical personnel are precious, technical team is the basis; VI, what we think and do derailment, sometimes, the effect is not as good as our design, then we should wait or strong implementation? This is what any entrepreneur needs to consider; seven, the school outside the sale is affected by the policy is too big, the takeaway sells the canteen business, the school's one piece of ban may let before the expense, therefore must consider the possible policy before the entrepreneur chooses the business; eighth, team spirit, any team must have one or several souls, Souls sometimes have a lot of ideas, but they never lose team spirit. The prospect of Internet takeaway in the 2015 but after the first round of extensive development, I think we should think about how to go more carefully. How to get out of the haze of the brush sheet? The most important aspect is to avoid from the technical level, on the other hand is the idea of the company's top, in order to finance and allow the brush alone or the crackdown to see how much they actually do it, the industry may still need two years of time to precipitate it. Internet sales of the development potential is still huge, there are hundreds of billions of space can be excavated, and it seems that the technical barriers to access the industry is lower, but in fact only the two or three-line cities still exist from small opportunities, but these opportunities are still coveted by the Giants. Do not recommend small entrepreneurs to break the siege. Most of us are really just customers, the internet industry needs new ideas, and we enjoy minus 8 yuan discount on the good, haha.