Entrepreneurial experience, they are talking about what?

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Titanium Media Note: A collection of pioneering experiences that are published by the community for the first time in the public context, what do we talk about when we are in business? This is another good attempt on the Community content output model. Knowing that the editors of the community have sorted out more than 400 questions and answers on all aspects of the entrepreneurial process, many of the selected respondents have had many years of entrepreneurial experience or engaged in entrepreneurial services, while inviting famous entrepreneurs to add a collection of books. In the view of editors, entrepreneurship is a problem-solving process, and hundreds of of people's entrepreneurial experience is likely to cover most of the problems, which is consistent with the value of knowing.

The ultimate significance of publishing is to trigger "revisit", such as the typical problem of female entrepreneurship. Knowing that user Maggie is one of 1000 contributors to the book's content, in reality as a senior executive in the business, her previous answer was selected in the first part of the book, "The Seed period", the first chapter "Examining Yourself", Maggie that "female entrepreneurship faces the same problems as men, But women are deficient in six aspects because of their own characteristics (from "entrepreneurship, we are talking about what?" Page 42nd). After getting the publication, Maggie once again combed through his entrepreneurial experience (not strictly entrepreneurial, but incubating new projects within the original enterprise), and her response has now been assembled by 408 users. The following content is originally contained in the community, by the user Maggie authorized Titanium Media editor Published:

I was surprised when I first knew that I was to be included in an answer, because I thought it was a bad answer. The following text, hoping to comb the "entrepreneurial" experience of the year again, as a response to the unqualified answer it.

Tell me about my background: After a master's degree I worked in a company so far for 15 years. Originally the business of the programmer, the Software department manager. 2006, the company set up a new department mainly responsible for the expansion of the company's business, emphasis on information integration and solutions. At that time, only I and another colleague 2 people, began to recruit, from scratch, to now has become an important direction of the company's development. Leaving the department in 2011, the main responsibility for the establishment of a new business center to explore the company's main business outside of the new industry and new technology applications, has been running for more than two years (and I joined the known years).

Just because of the loss and pain in the new direction, I have long stopped to know, pay attention to science and technology news, learn new things, think how to make the company's business and new era of convergence. But it's a bit of a pity that gradually it became a place for me to relax and fix myself.

It's hard to start an internal business

The above background, I then answered the difficult business, in fact, is equivalent to a company background of entrepreneurship, but also no hesitation. I remember when I first set up a new department, only me and another person. Before that I was a pure technician, for the ability to complement each other, acquaintances to help me recommend a more sophisticated (so feel) did the system Integration manager. The first day, he took me out to the world, and people talk about cooperation. I began to be his assistant, he talked to me, I observed and learned, and so felt that I could get started, I talked to him, and he assisted. Now in retrospect, it was empty gloves white Wolf, a short time to come up with a series of heavenly-like solution. Learn how others do things, how to negotiate, how to package, how to cheat. Really admire their aggressive son, now I go back to the past, will be ashamed! I began to shift from a technician to a business person. I no longer only pay attention to a certain technology how to achieve, I am more concerned about what this technology can be applied value, how large the size of the market, can bring many practical benefits.

"Entrepreneurship" (please allow this, because there are many similarities) at first really do not know what to do, each time and the company leaders, are talking about the time feel reasonable, but a leadership office is a blank. So I am very painful, on the one hand like a headless fly like not to find the direction, on the one hand see the other people on the team, there is considerable pressure, how to do? Direction is not clear, no technology accumulation, no ready-made customer resources, what makes people believe you follow you do.

I started thinking about the most important thing-positioning.

What are the core strengths (different from others)? Technology, product capability, service channel, brand new business department What do you want to be? Do you think it's the same as the company boss? There is no long-term goal, just walking down, it is easy to go.

Of course, this positioning is not immutable, while the edge of the adjustment, more and more clear, it should be this way.

For my traditional industry, I am from the advantages of their own, market changes, national policy guidance, emergencies, technical progress in a number of dimensions to lock the focus of attention areas. Government industry will continue to tap and market segments, unit price to do enough or have a certain scale; the civil industry will have to consider the country's policy guidance will have an explosive demand; the future technological innovation may lead to the great change of our advantageous industry, the existing pattern will have the opportunity to shuffle, so we need to follow the latest technology development, and continue to invest in the development of alternative innovative products, so as to avoid the change when the fault is eliminated. National strategic development focused on supporting, and in the future there are huge market opportunities in the industry, looking for and our ability to combine points of strength.

Think clearly what you are good at doing, not good at what, in the past to make money, recognize this is very important.

Decisions and teams have to be revised over and over again

After the direction is determined, it is necessary to go to the forefront of mining demand, and customers, and has been in this industry for many years to verify the feasibility of the integrator. Often be full of hope to go, a distraction to return. Looking back from 2011 to the present, comparing what I initially wanted to do, to what has been done or made, has been huangrugeshi, and even every six months, there is a part of the decision at the beginning of the year was denied or amended.

Entrepreneurship for women, like men, to determine the direction and objectives, product positioning, access to resources to support, to hear the voice of customers, need to constantly grope and test. In trade fairs, customers live, to chat, to drink, to play with them, to become their friends. After familiar with the user's business, it is easy to find their pain point, this is your opportunity.

Let's talk about the team. The new team needs to be set up in accordance with established objectives and to tailor the professional structure to the business development. The vast majority of the team is in order to achieve the objectives of the service, but not ruled out because of a "technical Daniel", give him the opportunity to try open direction. For a company with some money, it should be explored from a number of angles, but it will not be too large.

My software background, technology is not comprehensive, vision is also narrow, so need to rely on teammates to make up. Like now, my team has physical designers, electronic, mechanical, software, algorithms, solutions, user experience, so I always say to you, we are really a team, in order to achieve common goals together, we add together can make good things.

I joked with the team's technical director, "You're always pulling my leg." Because I am not very familiar with the technical implementation of the hardships, so I particularly dare to think, sometimes whimsical, he always said this can not, that no, I feel a little annoyed, but if he said that there is a reason, I will consider. Fortunately, we are a team in the advice, on the way to pull back in time.

In addition to the team, I often rely on friends. Have to do the project accumulation, have through a friend introduced, there is the first meeting on the same, some customers have become friends. Even if I most want to have orders, will not be reluctant to buy our products, because we are reluctant to do, only those users really need to solve their work problems in the product, is the vitality. And my job is to find a match between the user's essential needs and the technology we're good at.

The external interface of the team is me. I come to face the leadership of the company, to win the policy and resources, the year-end defense for the next year to continue to live, you see this is like a bunch of angel investors, regular reporting of work progress, if they are not satisfied, they may be removed or reorganized. At this time, I will formidable, do a full preparation, of course, the usual work to do enough, often to report and communicate, so as not to and their expected deviation too much.

I've learned the tricky way now, a monthly "newsletter" is given to CEOs and expert figures, collecting information on target industries and applications, including policy categories, major industry events, competitor business trends, cutting-edge technologies, and new products, each with a topic for hot topics. To do this in addition to the new business to explore the benefits, you can hear the "top" voice, occasionally received the response of the leader said to So-and-so interested in, should be in-depth study. Occasionally I also hid some sihuo in, put our research results into, this also is to lead "imperceptible influence", more easily get support and recognition.

See, that's a lot to say. So women start a business, first forget "You are a woman", firmly believe in yourself. The company chooses you to do this position to have the reason, but your task is to lead everybody to go forward together, you must clear own good points and lacks the item, seeks the complementary talented person, wins the trust, the mutual cooperation, accomplishes the goal together.

With a little experience, I often take part in the answer to the community. For example, regarding the logistics, about the Express Ark, regarding the wearable equipment, regarding the Apple fingerprint identification patent and so on. However, I certainly do not want colleagues to see my answer to the unprofessional question, so I will pull the colleagues black and then remove Rahe (will automatically take off) ... To be honest, sometimes it really makes me a little distracted.

However, colleagues have seen many of my facets in this way. As a team leader of the firm, together to discuss the problem of perseverance, in front of the company leadership of the cautious, life of the intimate, and customers to fight the embarrassment of wine, the children's education is not easy, they know that I am not easily, wrote here are a little choked. That's when I think of myself as a woman, full of helplessness.

Entrepreneurship, the pressure is huge, although my situation is special, do not need to consider the question of change, but to consider how long to survive, dozens of of people's team, will not because your mistake was dissolved, step on the wheel has to go forward ah.

There are a lot of words did not say, first write these, slowly add. No explanation and background of the summary are empty, suitable for my not necessarily for you, for reference only.

Just write the answer, the daughter ran over very shy to send me a feather pen and greeting card, I wish Mother 38 happy, it seems this supplementary answer very occasional, come together warm. (Text/maggie)