Entrepreneurial opportunities in Internet finance: Those financial online security startups

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The concept of security in the United States is very hot, especially in the financial, data security direction, but the domestic rarely sought after. In the start-up sector, nearly 100 security service-related companies were invested in the entire Silicon Valley in 2013. Among the mature enterprises, nearly 300 of the listed companies offering financial and technical services abroad, risk, security-related enterprises, are ranked second in all categories of performance, after the classification of retail banking services. In addition, the acquisition of the incident, involving security, there are dozens of. With the recent wave of internet finance, as well as the recent Internet companies such as Ctrip frequent security incidents, risk, security-related services will gradually enter people's vision.

This paper focuses on several typical financial security services companies, focusing on the application of anti-fraud services in various aspects, and exploring the next financial online security venture opportunities with an investment perspective.

I. Threatmetrix

Threatmetrix is a typical security manufacturer that has grown up with mobile internet for 3 years to become the world's largest online protection platform, with 2014 of the latest data being online users 160 million, more than 500 million real transactions per month, more than 2 billion terminals, and 40% from international users outside the United States. Threatmetrix Security Products "Network Crime Protection Platform" (cybercrime Defender Platform), initially mainly engaged in equipment certification, online payment of security services, After the acquisition of security software company Trustdefender in 2012, it turned to the omni-directional security services of personal mobile devices. In March this year, the E-round 20 million-dollar financing was completed, and the management included Adams Street and August Capital (D-round 18 million-dollar investors), Marvell Venture, US Venture Co, Tenaya Capital and CM investments have so far financed a total of 56.4 million dollars (including Trustdefender). Threatmetrix provides online, real-time anti-fraud, identity, and transaction security services for more than 2,500 customers worldwide and over 10,000 websites.

The same type of authentication also includes 41st Parameter Inc. and Iovation Inc., which was Experian acquired last October, which later became a dedicated gaming service provider. The internet also has a company similar to the Cylance,mcafee CTO, Damballa, another real time protection company invested by Adams Street, the Marble security, the mobile safety technology provider, and the anti-phishing service provider.

Ii. IntelLinx

IntelLinx provides a program based on user behavior tracking, which focuses on the area of anti-fraud in the internal control direction of the enterprise. Based on user behavior analysis is widely used, the most famous is the Prism program (PRISM) exploded in 2013, the U.S. National Security Agency in the name of national security, the public's internet behavior, call records to monitor, using large data technology, data analysis and tracking, Abraxas, Booz Allen Hamilton, Lockheed Martin and Raytheon company are the technical providers of this huge program. Based on the user behavior analysis technology is also widely used in financial anti-money laundering, the typical application contains Actimize company's Fortent, acquired in August 2009, 73.5 million U.S. dollars. Fiserv's Neteconomy, acquired in 2007, changed its name to Fiserv brand in 2009.

Founded in 2005, IntelLinx was stripped out of Sabratech, Germany's second-largest software firm Software AG, and gained a round a round of investment in 2006, about $4 million trillion, then became IBM's main supplier in the eastern United States and then entered the global market, But it is mainly the internal control of the enterprise fraud this piece, the enterprise internal control/corporate governance is a large industry, but also includes data disclosure, desktop and terminal, database disclosure, there are nitrosecurity (11 by McAfee Acquisition), Vericept ( 2010 Trustwave Acquisition), Fair ISAAC (bought last year infoglide), Verdasys (March just financing 12 million U.S. dollars, 3 round a total of 40 million U.S. dollars) and so on. Enterprise internal control is not a new business, but different cultures, different regions will have different behavior analysis and tracking methods, domestic for localization services, there are certain opportunities.

Iii. Guardian Analytics

Guardian Analytics is a behavioral anti-fraud service, the main product name is fraudmap,2012 year together with McAfee to locate the twist high roller financial fraud attacks, the main investors are split rock Sutter Hill Ventures, Foundation Capital, last year Triangle Peak was also involved in a round, a total of about 40 million dollars.

Compared with the old trading anti-fraud company is CyberSource, basically domestic involved in overseas e-commerce companies including Alipay, Dunhuang nets, Tenpay, DX are working with them, it is said that the international transactions over 100 million U.S. dollars on average will use 7 wind control and anti-fraud tools, The CyberSource Decision Manager service is standard. In 2007, CyberSource acquired the largest third-party payment gateway Authorize.Net, offering a complete third-party payment solution, or even an E-commerce transaction service outsourcing, which has so far served 370,000 services and was purchased by Visa 2 billion dollars in 2010, Become a wholly owned subsidiary. Similar services are IBM acquired Trusteer Services, SAS anti-fraud services.

Iv. Appistry

Appistry is a provider of online high-performance computing platforms. Anti-fraud, especially online anti-fraud, is an area of high computational demand. Domestic banks are not without fraud libraries, rules of conduct database, but why have been in the "naked" state? The reason is because the performance of online transactions can not solve the problem. In fact, the performance of the transaction is the current domestic banking anti-fraud overall bottleneck. The traditional anti-fraud scheme uses the rule, the general anti-fraud has 100 big class, thousands of small class, hundreds of thousands of rule, wants in the dozens of millisecond class to run out, in the current bank's adoption plan, this is almost the bottleneck.

Appistry's advantage in large data processing, plus last year's round, is now a total of 50 million dollars in financing. Similar enterprises also, computational laboratories, sold tat. Before the big data was popular, Cloudera, a company based on Hadoop, financed nearly $1 billion trillion, including Intel, and other similar companies like Karmasphere. At present, the main suppliers of the bank are mainly software AG, TIBCO, cybase and so on, of which the terracotta of Software AG has provided services for Visa and Palpay.

Although High-performance computing has been the focus of major companies, this is a highly technical area, and has been technological innovation in recent years. The anti-fraud model based on statistics can not only improve the performance, but also increase the accuracy. The new model of CEP (complex event Processiong) will also bring a new idea to the problem of anti fraud in China. Each technological innovation is the opportunity of a start-up company, expecting a similar venture to occur domestically.

V. Other start-up companies

1. Sentropi, an online anti-fraud company in India, is currently focused on line trading, with the main services being authentication and other security technologies.

2. Trustev, an Irish anti-fraud company, in the area of electronic commerce, won a prize at the SXSW accelerator last year and completed a 3 million dollar seed financing, with investors including Greycroft, Mangrove capital, ACT Venture Capital, the Spanish telecoms company's Wayra and Enterprise Ireland.

3. With shield technology, this is the only one in China in the field of anti-fraud start-up companies, entrepreneurs from Alipay, PayPal, at present pre-a for the IDG, the capital of 10 million personal coins. At present, mainly for internet finance, Third-party payments, and e-commerce sites such as high network fraud enterprise customers, while providing enterprise-class and SaaS services. The future will face ordinary Internet enterprises, providing enterprise data centers, different levels of user access to the anti-fraud system.

Overseas, risk, safety, compliance is a big service area. Hope that the domestic Internet, online financial services companies to accelerate the construction of this area, but also hope to be able to emerge more experienced entrepreneurs.