Entrepreneurial state: The value of fans

In less than three months, Shan Ruzod's microblog account was valued at millions of yuan.　　_ Wen/Fu Shing play Weibo 40 days of harvest is what?　　In Xiaojunli (net name "Wine Red Ice Blue") Last November, the founder of Yangzhou Mountain Ruzod Enterprise Management Co., Ltd. here, 40 days to create a more than 200,000 fans of the industry micro-blog account, directly by the industry to buy a large group, to bring the company hundreds of thousands of of the profit. "They know they're doing it and they can't save so many fans for two or three years." "Xiaojunli said.　　The buyer is not a momentary dizziness-the value of the fans may be far more than people think. Xiaojunli and his team's main job is to provide online marketing services for businesses, especially e-commerce sites, and Weibo is an important part of it.　　"Micro Bo will sooner or later become an important media platform for enterprise Marketing", Micro bo growing influence and huge media value so that Xiaojunli dare not be overlooked, she congratulated herself to act more timely. At present, all Rouzo's Weibo accounts have 2 million real fans in different industries. With a lot of grassroots team is keen on cold jokes, jokes, constellations attract fans are different, Mountain Ruzod account is based on the industry, the gold is higher.　　More than 100 industry accounts are distributed in shoes, automotive supplies, pet supplies and other fields, and even many ordinary people are difficult to think of the industry. "We now control the number of fans in these accounts below 100,000. "These accounts are still in the training period and will not be released until they are shot," Xiaojunli said.　　This year, her staff's request is to do 100 more fans in more than 50,000 of the account number, and strive to reach each unpopular industry. Even without acquisitions, these accounts also have huge potential--industry microblogs plus Precision Marketing--Xiaojunli that the value of fans is far higher than people now estimate. "A lot of accounts to send advertising live, turn a piece of hundreds of, for individuals to earn some money of course no problem, but it is too low." For them a fan is only a fraction of the value, and we can reach 5~10 blocks here.　　Xiaojunli said that Ruzod has dozens of ways to profit by microblogging, but she will this as a company confidential, refused to disclose specific content. What can be known is that mountain Ruzod help enterprises to plan micro-blog activities, for its design is most suitable for microblogging promotion, close to life, so that users are willing to participate in the program. Although the maximum is only 140 words, but the activity design has the doorway: in the activity which plans for a female package shop, the user wants to obtain the lottery qualification, must answer "the most likes this brand's package" this question.　　This requires fans to click into the merchant's website, browse the merchandise, find the product link and post it on Weibo-the effect is much better than simply adding powder and forwarding, although the number of people attracted is not so much, but there is a desire to buy or interested in understanding the brand's target customers. Another business of Scheherazade is to help big PR companies channel. With the heat of Weibo, the top 10 PR companies have also noticed the market for microblogging marketing, but that's not their forte.Private microblogging players such as Scheherazade are, of course, the executive party of their microblog promotion program. "We do not casually connect activities forwarding business, only with large public relations companies have cooperation," Xiaojunli said, "Advertising nature is too obvious activities will affect the mood of our fans, even if turned around, my fans do not help him turn, so there is no effect." "Xiaojunli has a high demand for the content of the activity, and her bid is the same.　　At present, Taobao, with about 200,000 fan account forwarding a price is 200~300 yuan, and Xiaojunli said that even if the fee of one thousand or two thousand yuan is still a lot of companies to come to the door. "A fashion brand, so that more attention to the cold jokes of the people see, the effect is not obvious," and Xiaojunli industry class account, selling is professional. Taobao December 21 before the big promotion, Taobao Alliance to find Xiaojunli talked about cooperation. Considering that a lot of Taobao users buy products when they feel that the investigation of the store is trustworthy is a very troublesome thing, her microblog account lists "the top ten women's brands that have been most popular in the promotional campaign", which was forwarded 20,000 times in 1 days, with more than 18,000 independent IP for the Taobao women's channel.　　More than 2000 deals were made over the next week. Scheherazade more industry accounts are still in the training period, which makes Xiaojunli confidence in the company's performance this year, at just the annual meeting, each employee has a iPhone4 or ipad can get hands. A few days ago, she found a venture capitalist who had assessed that Scheherazade's microblog account is currently worth 5 million ~800, which is only less than three months.