Entrepreneurial state: Xun need and time to race

The author: Wang Hai tian another appliance business adjustment structure, Xun Network CEO Bu Guangzi in March 5 An internal mail said, Xun network will set up four division. Respectively are: Electric business Operation part, logistics Headquarters, Enterprise Development Department, new District Management Committee.　　And, Bu Guangzi said Xun to catch up with the last wave of development opportunities to meet the challenge. It was not surprising to see the news of the Xun net. Not only has the recent spin-outs become a habit of electric dealers, but the decision to hit the top three dealers (the fifth in the Xun in 2012), the spin-off division has also explained the high level of determination.　　And the division's function is also very clear (this is not like another so-called "cloud business", "Fog Business"). Tencent has been wholly owned by the company, and Xun future will be Tencent's electronic business holding the important platform of self-control, so backed Tencent this tree, Xun in the last year, a variety of play to impress people, "invented" a series of new words: "Lightning send", "Three send a Day", "buy on the compensation", "Your Loss", " False on the compensation "... The most refined or the price of some 3C products under the "every more than East brother cheap xx Money", this point is self-evident. This style of play at first seems to be a gimmick and exaggeration, such as "Three Send a Day", this is mainly in Beijing, Shanghai, the country has not spread. One thing to admit, for most of the country's two or three-line, or even four or five-line cities, the distribution capacity of the newsletter is still weak in Beijing-east.　　Whether it is a warehouse or its own distribution personnel, and Jingdong is not a magnitude.　　It can be said that Xun has been to establish a strong competitor to themselves, so as to motivate themselves to move forward. Looking back on the performance of the 2012 Xun, objectively speaking performance is good, last year's sales of about 6.8 billion yuan, the position of the self-employed has also risen to the fifth (after Dangdang). This market performance has even surpassed the two-platform strategy Gome electric business! It can be said that the performance is still very impressive! In addition to Tencent's huge free flow of imports, and its own operational capabilities are not unrelated. For example, the continuous investment of logistics, 3C product continuous price war.　　Although has been among the "rich second generation", but also can be so sturdy second generation of rich, or a minority! 2013 will be a turning point. Forget about the cat, if there are three tickets to the independent consumer, there is no suspense in the hands of Jingdong, and the second, if not unexpected, should be Amazon China, the biggest variable is the third, the personal feel will be between Xun and shop 1th. For not lack of money, the flow of Xun, if you want to get this ticket, only and time race! As soon as possible to complete the national logistics layout in order to obtain a better user experience, rather than currently only in the Beijing region, "one day three send"! Beijing market is important, but more important than Beijing is the country! The eyes can not see only Jing Dong! And Jingdong has basically completed the layout, volume and Xun is not a level! TheTo Liu this year to the Beijing East put forward "self-cultivation" strategy, Jingdong to do is only a partial logistics to carry out an optimization.　　Xun, you need to focus on yourself, not Jingdong! Logistics This thing, the reason to say and time race, because it is not rich can be realized immediately. It takes a lot of time to cost, such as buying land, taking positions and so on, and it will take two or three years. If you want to realize the logistics layout immediately, unless you pay for the storage of the existing enterprise, this is obviously very difficult to do. Tencent again Rich, Jingdong, when will sell a warehouse to you? So, on their own step by step to buy land, obviously the time cost is too high. If you have the opportunity to buy some excellent regional express companies or logistics companies, may be a good choice. And it is possible to do so, because Tencent's power provider is not short of money.　　And Xun is almost Tencent's core, from every day to see the QQ window, you can know how Tencent to Xun is "love." Finally, say the category! At present, the positioning of the Xun is mainly 3C digital and everyone electricity, a male user-oriented electric business. Other categories can be said to be tepid, such as toys, mother and child. In other words, in addition to digital, computer these electronic products, Xun no other killer category. For digital products, although the customer price is high, but repeat the purchase rate is relatively low, if you want to Chong scale, you can extend a repeat purchase rate of high category. And make an impact on this category within a year! As for the new category that needs to be expanded, I think Xun should seriously consider it.　　Anyway for xun expansion of large appliances, personal not optimistic! The competition for the tickets of the two years should be able to see the results, quick words about 1.5. In addition to the days of the cat, Jingdong, Amazon China, the rest I think will be Xun and shop 1th, the second election. And the reality is always surprisingly similar, Xun and shop 1th are located in Shanghai, more similar to both are held by others, and are still major shareholders. The former is Tencent, and the latter is Wal-Mart.　　To some extent, China's electric dealers or Gaofu business: the capital of Beijing East, "foreigners" Amazon, backed by the Tree Xun, Shop No. 1th. The market is so cruel, whether to Gaofu or cock silk is the same. Ko handsome but more resources, but to win or to see the strength of the operation. For the bloody electric business industry, Gaofu background is only the foundation, to win, we must treat themselves as a cock silk to fight, so that only the possibility of reverse attack.