Entrepreneurial story: Beautiful photographer to create the best photo application of the iphone

Camera+ 's beauty photographer Lisa Bethany (Lisa bettany) iphone's best paid-for-photo app camera+ Zheng from the US Silicon Valley camera+ is the most popular pay-per-view app in Apple's iphone App Store, as of January 15 this year, This app has been downloaded more than 6 million times. According to the ratio of Apple to developer 37, Camera+ 's developer Taptaptap revenue has exceeded 5 million dollars. (Note: previous price changes.) The app allows iphone and ipod touch users to easily take a professional-level picture, perform multiple effects, and upload them to Flickr, Facebook and Twitter.　　Their slogan is "Whether you are a photographer or a beginner, camera+ will make you fall in love with photography." Beautiful photographer This application's development team Taptaptap is scattered in the United States, Canada, Austria and New Zealand and other countries, daily through the ichat and Skype work exchange, and their core development member is a beautiful girl, but also model, photographer, host,　　Developers and many other identities. Lisa Bettany, a 30-year-old Lisa Bethany, was born in Canada with a Bachelor of Journalism and a master's degree in linguistics.　　Thanks to her professor's father, Lisa has been in touch with Apple computers since she was two years old and has been a loyal customer of Apple products for many years. Thanks to superior innate conditions, Lisa was a model and host after graduating, facing cameras and lenses every day. And she also has a deep interest in light and light, more like their own fencing shooting video and photos.　　Four years ago, Lisa officially walked from camera to camera, from a photographed model and actress to a professional photographer. Lisa posted her work on her personal website mostlylisa.com, her professional camera was a Canon 5D2, and the iphone was a street-shot tool she carried. Her Twitter account also attracted more than 40,000 fans.　　After being famous, Lisa began to host and make photographic podcasts (video-sharing) video "full Photography" (mostly Photo), and hosted the Canada's little-known consumer electronics Program "Connection" (get Connected). Join the research and development team in 2008, John Casasanta, who is forming the Taptaptap team, saw the photos of Lisa Twitter, and believed that the beauty photographer would bring them a sense of fashion, art and professional photography,　　Together to create a truly professional photographic application, and then invited Lisa to join the camera+ development team. Tap has 6 members at the time, in the development process, they spend 12 hours a day through the network to communicate remotely, we can productPut forward your own opinion. Lisa designs the product interface from a photographer's point of view, transplanting professional photography and later technology into the camera+.　　After a year of research and Development, camera+ officially online. Lisa is not a traditional geek, but her superior appearance, talent, photography, and deep knowledge of iphone products have made her the perfect spokesperson for a photographic application.　　Since she joined Camera+, Lisa has taken a lot of photos of the iphone through the app and put it on the internet after exquisite post-processing. In addition, Lisa served as a camera+ PR and customer service role.　　She spares no effort to show, promote and introduce the app through Faceboook, Twitter and her own personal website, answering nearly 200 inquiries from camera+ users every day. Income sharing incentive in order to boost employee enthusiasm and reduce start-up costs, Tap CEO Santo decided to apply the sales commission directly to the development staff instead of directly paying the salary.　　Thanks to this incentive, tap has been able to grow with cash flow, rather than to turn to VCs. According to the income-sharing agreement, Lisa can earn 20% of camera+ 's income, which means she has earned 1 million dollars in the app, which has been launched in less than two years.　　She, who had been sponsored by her parents for rent, now has a huge fortune to pursue her dream of traveling around the world. She plans to travel around the world for 50 days, carrying multiple iphones, filming through camera+, and uploading each of the country's landscapes to her blog or Twitter every day. Her itinerary countries include Japan, China, South Africa, Britain, Italy, Spain and other 15 countries.　　She is currently in Morocco, North Africa. Three successful experience in the media interview, Lisa shared camera+ success of the three major ideas: 1, flexible pricing. No matter how beautifully applied, if the price is too high will lose the user, give way to other cheaper competitors.　　Camera+ initially priced 3 of dollars and found that when sales were weak, they slashed their prices to $1, and the application rushed to the second place in the itunes camera app. 2, good at promotion.　　Lisa introduces Camera+ 's skills through her blog, uses her own iphone photos to attract users, encourages users to download the latest upgrades, and introduces the product to more people. 3. Find the right person. Lisa believes that the important reason for Camera+ 's success is that there are excellent teams looking for complementary development talent. Their research teams, though scattered around the world, have strengths in user interfaces, photography, and software programming.