Entrepreneurial Talk: Read these maybe you have a different idea about starting a business

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I did not start a business, but there are some very special opportunities, often chat with entrepreneurs, so have a lot of feelings. BTW, more and more brothers have come out to start a business recently.

Entrepreneurship Management Three Things

Entrepreneurship, in fact, first thing, money!

Yes, before starting a business, know how much money you have and then have an estimate of how much money you can earn. After starting a business, always focus on your own cash flow. Paper wealth and future wealth are not true, only the current pocket money is true. Let money in their own pocket to turn up, a step by step the bigger.

Second, man.

General entrepreneurship, rarely single-handedly. and partnership entrepreneurship, the special importance of entrepreneurial partners, pull the eggs of the partner when the withdrawal, leaving you a person in that struggle, or to their own when the Senate, do not worry about it, but also corrupted morale.

The third, the thing.

Being in charge is a real business, but in fact he is the least important thing. The first two did not manage the good will hang first, to the steward this stage, only then truly sees the strength, the real competition stage.

About the direction of entrepreneurship

In fact, there is never a choice of direction, the most suitable for you is that you should choose. You can choose to sell baked sweet potatoes in the subway, or you can choose the one that first financing 10 million U.S. knives and then hire dozens of experts to do chip design business. The point is, the one that suits you best. Maybe some people get a web design outsourcing became, but also make a pot full, he said he started without the capital process of light structure abnormal finally also earn a lot, but that is suitable for you?

How to choose the direction, I think first look at a resource problem. Human, capital, customer relationships, everything can be considered a resource. Someone has a strong government relationship, so he started to take the land to engage in real estate, someone with a number of experienced lawyers friends, so entrepreneurship to do law firms, and someone cooking superb, there are many disciples, his entrepreneurial choice is to open a Chinese restaurant .... As for the technical personnel to start a business, will always choose their own most familiar with the industry, which is also the basic own resources to consider.

Moreover, there is the problem of market capacity. The first of your resources is not always able to help you, the second you choose some direction may encounter the ceiling. With the mobile home of the old high chat, the old Gao mentioned, the original player may not be a very good direction, if the election of cars, at least advertisers will be a lot more, not only the manufacturers will put ads, large 4S stores will also advertise, do a variety of promotional activities.

About character

In fact, regardless of the character of the people, are able to start a business. Someone is very introverted, he has a technical company, someone is born to be a person to mature, so he got a model brokerage company ... People have n kinds of character, n kind of character people are suitable in this society to survive the material. But a person who is not good at cooperation is difficult to succeed in business. We don't rule out that someone is particularly strong in a business, and then gets a very special technique that solves a big problem, and then the business is easy to succeed. Suppose, for example, that a genius-speaking guy who has been in the lab for 20 years and then invented a drug that cures cancer or AIDS, then opens a drug company that goes on the market, and shares more than Google Apple as king of the city. Of course this is hypothetical. In fact, it is too difficult to compete with the competition from technical or product design or marketing. Many of the facts are at the same time competing for a lot of companies, may be different, each has a short, the last to live, must be more balanced in all aspects of the few, and a particular poor company often because of mistakes, or met the threshold of the past and hung out. and technology products Marketing management are very strong people are very rare (although the genius generalist is the fact exists). This requires a team of people with different expertise to work together.

About technology-oriented entrepreneurship

Technology-oriented entrepreneurship, in fact, should be encouraged. Well, someone once said, "Science and technology are the first productive forces." The value that technology brings, is obvious, the vertical pole sees the shadow. But in this big environment, technology-oriented entrepreneurship, in fact, is particularly difficult. Now the domestic it bosses, really concentrate on technology, almost no. I appreciate two of technical Light Company, one is the monitor treasure, one is dnspod. There are so many it enterprises in China, a number of it enterprises, only so two I think can be called technical companies. If I could start a company like this, I think it would give me enough satisfaction to face all the difficulties. But how many more do you have? Perhaps, you will say, Baidu does not have the technical content? QQ No technical content? You Alibaba, a day to deal with hundreds of millions of of online transactions, after Alipay money do not know how many, you can say there is no technical content? I am sorry, have a certain technical strength, does not represent a technology-oriented company. Alibaba, QQ, Baidu, is not to think of technology as the core competitiveness of enterprises. Technology, you never need a thing to land.

I chat with different entrepreneurs this a while, but also learned that a number of technical personnel entrepreneurial thinking, unexpectedly is to do outsourcing. Of course, this path is not impossible. Anything, as long as it can be a business, can be done. Of course, you can say, you are extremely skilled in technology development, whether it is to do a forum or a CMS, or do a shop, are too familiar. However, the domestic outsourcing list, really not very lucrative and very tired. You want to take my list, I don't care what kind of process it needs, our boss only approved 100,000 of the budget, and designated the August 8 this is the most prosperous day must be on line, the rest of you see do it, the overtime you will add it. Finished, delivered, you want to take the tail paragraph? Wait, wait for me to take a good check ... No, you're not on demand. We didn't say to change the homepage to Red Ah, no, you have to change ... Oh, what, the end of the paragraph is it, I say it, the end of the knot will look at me, you do not have to mean it??? Doing outsourcing, motherfucker, really a lot. Before you hit the road, prepare yourself.

About investment

A word, hard. Two words, it's hard. Three words, very difficult.

Before you want to invest, torture yourself 100 times before. Online have a variety of VC problems, GG or Baidu. Advice is, if not you and a VC relationship is particularly unusual, such as you are VC his brother this, and other projects have a look at the beginning to earn money and then find VC. If not, start with a self-financing. One of the chief requirements of a CEO is to get money. In the enterprise before the start of their own to start the money, whether it is to coax the wife or the thick skin to take Mom's endowment money. After the enterprise began, the customer to get money.

I have a piece of advice about angel investment: there is no such thing as angels for ordinary people. You are generally very difficult to meet with wings, even if you encounter long wings, but also to distinguish between the birds or angels. Carefully distinguished. If you are lucky to encounter, also remember, since it is an angel, he should not take too much. Angel Investment, at least not streams. If someone says to invest 100,000 yuan, still take 51%, that congratulations you met bird person.

Well, the words above are really scaring you. Just keep in mind that investment is not easy to get. Investment this thing, like farming, see years, sometimes good market, sometimes bad. So, look. Sometimes for a while, a certain concept of a particular fire, it is easy to tie the money. Of course, this is only relatively easy. Taking money is always a very difficult process. Who who who talk about 5 minutes to finalize how many million dollars, cough, there is a word called "Art processing" have you ever heard of???

About employing

On this point, I actually agree with AW's opinion: http://www.awflasher.com/blog/archives/1829

Instead of giving the employee an option, your team is stable. Similarly, a high salary is the same, so it is not likely to keep people. An option is worse than a high salary. A company that has successfully developed into the market, the probability, some say, and thunder hit the head. In fact, it may be lower than this, to tell me. Beijing These years lightning strikes dead a lot of people, and sometimes killed several times. An option, in most cases, is a piece of paper. There are a lot of big companies, shouting on the market for many years, so far not listed, financing has been several rounds. Options, to a certain extent, may be able to retain employees, but it really does not mean much. Entrepreneurs, don't delude yourself, do you believe that option? Even if you do, you can estimate the likelihood of your company's listing, and then calculate how valuable those options are when they multiply the probabilities? The staff are very clear, they are also in this.

There is a slogan, called "Both hands must be hard, spiritual and cultural civilization together grasp", this is the way to keep people. Not giving employees a dividend or an option, but not counting on that. Pay well, if possible, from high. Then there is something on the cultural level, and the bigger the company, the more important it is. In fact, in private, I think that when a start-up company is created, should have their own corporate culture, and this thing to really, rather than to see the Google office to allow the dog, then allow, a company has snacks, then we also put some fruit in the office, a company to work time can float for an hour, I also float for an hour. Useless。 Truly understand their own needs, corporate culture is meaningful. Corporate culture is not simply "management loose, high welfare" to achieve. There is no need to become a corporate culture in the sense of false meaning or universal values. "Good faith" Mody, for the general company, I feel like there is no need to put this as one of the corporate culture, who want their employees do not speak good faith? But for Alibaba, this is particularly important, because ... Taobao sells a lot of things, fakes are also very much. Therefore, to be honest, so the fight against fakes never soft, this is simply the lifeline of Taobao, can not be violated, if you sell fakes were sealed shop, organize more people on the West Lake international protest also useless.

About values

Well, since it's all about Alibaba's values, I'll talk about two words in Alibaba's values. The phrase "customer first" is "Embrace change". I think these two sentences are simply used to guide entrepreneurship. To the customer first, in Alibaba's explanation is, some companies are, "shareholder first, employee second, customer third", and Alibaba in turn, is "customer first, employee second, shareholder third". I remember Yu Shivi had an MBA or something, and there was a case where a CEO said to take care of their employees so that they could take care of their clients and take care of their profits. It seems to be concrete to put the staff first. This understanding, different enterprises really different.

And for the entrepreneur, in fact, "customer first" is so understanding, your first day of business should think clearly, who is your customer? whose money do you want to make? Entrepreneurship in any case is generally a commercial industry, to survive, you need to have money to come in, to consider making money. That money, how to earn, why can he pay for your service or product? This is a question that needs to be specifically thought out. And, it should be clear in one sentence, for example, I offer them the most delicious grilled fish, so they pay for it.

Embracing change is also more important to entrepreneurs. Too many enterprises in his development process has changed several times in the direction, and finally survived. A small rubber workshop, then changed the direction of operation, became a mobile phone giant, this is the history of Nokia. After the motorcycle to do the car, machine guns, the company later to do the computer, and then sell the computer dedicated to do IT services, this is to adapt to the trend, embrace change. Many startups end up in a way that is far from the direction it was established at the start of the startup. OK, this is normal, if you do encounter great difficulties, may wish to "embrace change."

and embrace change further, is the active change. This, and "innovation" is a meaning. Is that it really requires considerable skill. This article original 162cm