Entrepreneurs Don't lose heart! Giants are not omnipotent.

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A few days ago, in Guangzhou with a tyrants friend chat his entrepreneurial plan, feel today mobile internet a bit everywhere hope, everywhere despair meaning, just feel a big opportunity, turned around and found that there are big guys into the bureau. At the end of the conversation, there is a consensus: that on the mobile internet, big companies have more control than they do on PCs. A lot of business on the PC, in the mobile end, bat instead made, such as the recent Tencent security, Baidu map.

In China, "how to avoid the edge of the Giants" is the entrepreneur growth must learn a basic survival skills. Winners such as the PC Era Thunder, 360, mobile internet UC, 91. The reason they succeed is because they survive on the core business and win their place in the entrepreneurial environment of the Giants. Therefore, there are a lot of valuable information in the game between these companies and Giants, and it is worth learning and waking for new entrepreneurs.

What happened yesterday when I saw a "from PC to cell phone, why did China's internet giants not make good browsers?" Posts, took the opportunity to do some sorting, to the browser this point, said "and the Giants game" this face.

As a matter of fact, as a basic software, browsers are dominated by Microsoft and Google, and Firefox and opera are niche products, but China turned upside down, from PCs to mobile phones, bat browsers belong to the soy sauce level, Instead 360 and UC have been dominant, more and more powerful, and from the 360 and UC experience, the browser is also a profitable thing, why China's internet giants have not done it?

In fact, the Internet is the case, because there is no absolute sense of monopoly, although the giant's products are rich second-generation, but also to mano participate in market competition, the reason for not success is nothing more than two, one is not valued, the other is too strong opponents.

As early as 2000, Tencent released the first version of the TT browser, when its biggest bright spot is to support multiple page browsing, and before Myie (the predecessor of the journey). Unfortunately, Tencent is still solving the problem of survival in those years, in addition to QQ, it is more willing to put on the QQ show, the game of these chains shorter, to money faster products, so the TT browser, although there has been, but always in the Tencent product line of the periphery, insufficient input, the product is also more on the competitor's function to follow, 2011 years later , TT browser did not update the version, after the team was merged into MiG, became a mobile phone QQ browser an ancillary product.

Here to explain two words for Tencent, at that time it did not pay attention to the browser is also justified, the company's genetic decision Tencent's central product must be IM, the past is QQ, is now micro-letter. In the history of mobile browsers before the micro-mail, also been held for a year or two, 2011 years is said to spend nearly 100 million of promotional expenses, but that is because Tencent has not found the right mobile internet placement, micro-letter fire, with the MiG reorganization, mobile phone browser has become a dispensable product of follow.

Moreover, in the past a long time, we do not see the mobile phone browser. On the one hand, unlike many other products, the system has its own IE, the user's inertia is very strong. On the other hand, the business model of the browser is not clear to anyone.

Until August 2004, Baidu spent 50 million to buy hao123, people suddenly found that the original navigation model so profitable (to this year, hao123 annual revenue to Baidu is still more than 4 billion, and is still increasing) ... After 360 and UC applied this model to the browser, and the flow of business to the electricity distributor diversion, application distribution, game transport, greatly enhance the people's understanding of the business value of the browser.

But attention does not mean success. Tencent also used QQ with the installation of TT browser, and in 2009 launched a mobile phone QQ browser, in addition, Baidu and Ali also made the layout in the browser. However, look at today's market, on the PC side, CNZZ data show that 360 browser market share has been 27.07%, still continue to nibble the pace of IE, while the handset end is more extreme, Eric Q3 data, UC Browser user penetration rate reached 62.9%, and QQ browser only 29.8 %, the gap between the two sides is even greater if the length and frequency of use are used.

360 Why can I make a PC browser? Many people say it is because of the bundling of security guards. This factor can not be denied, but is not the core reason, binding can only solve the "arrival", can not solve the "retention." From the "arrival" point of view, before 360, IE was already on the desktop. 360 can be made, mainly in the product, to solve the small white users convenient access to the pain point demand.

In fact, one of the most important reasons that has been overlooked is that, for a long time, 360 has not met a strong enough opponent on a PC browser. Sogou's browser strategy was once old Zhang stopped, transformation made the input method, and travel this technology companies too small, lack of ambition, Jinshan Cheetah is too late to enter.

"I do not value, opponents too strong", these two points can also explain the pattern of mobile browser.

At the mobile end, 360 can also be counted with bat into the ranks of the Giants. First, they've all made mistakes that don't pay attention to, the first to do mobile phone browser Tencent is also in 2009 years to do, 360 and Baidu is to the last year only have exerting force, the reason Zhou and Wang Xiaoquan have said, as in the PC on the same, or "can't see clear direction."

Of course, more importantly, the mobile end already has a market share of more than 70% UC Browser. There is such a role in the future, it will be very difficult to open up new markets, the Internet is free products, not even the opportunity to play a price war. From the function machine started, to the smart machine transformation, UC browser to "fast" this product reputation to achieve a sustained, ultimate.

Moreover, the browser, Input method This tool products, there is no obvious life cycle, user Word-of-mouth and use of inertia are relatively strong, if there is no special breakthrough innovation point, it is difficult to achieve a reversal of the lead, such as last year's main grab ticket Cheetah browser, Word-of-mouth is one thing, the user is not a different There is also an example of the message flying to the voice, indeed in a small circle of fire for a while, but always can not move Sogou input method of the large plate.

If we admit that "on the mobile internet, the big company's control is actually stronger than on the PC" This premise, then the browser or input method, I am afraid that the giant left the last cake, if it is today, or think of the game this content-oriented products.