Entrepreneurs for investors to do analysis: Seize the parents K12 blue Ocean still

Early childhood Enlightenment software and adult self-study tools in the domestic wind, primary education-assisted tools but nothing, focus on this area of products is rarely seen. Deng Jinming focused on family counseling tools for some time, and during the period of communication with investors, and found that investors in this area is still unfamiliar, a little misunderstanding. This article comes from "The Mustard heap", has carried on the explanation to the investor's misunderstanding: knows one: The parents do not want to participate in the child study to change the fashionable argument is: The small student parents did not have this "the demand"! This is the most I have heard in the communication, but also "lethal" the strongest negative reasons. But there is a problem with this cognition! Reason does not explain, directly look at the data: during 2011-2012 I was learning and thinking teacher Training department, visit primary School Mathematics 50 classes (3 hours each time) above, basically to listen to the number of parents and students can guarantee more than 1:2. Lower mathematics to audit the number of more, and think Big Road teaching points in the course of more than 30 classes per semester, almost all of the parents in the class number of students are not less than the number. A large number of parents in the first-line teachers are familiar with common sense. So the reality is: Most parents are very willing to participate in their children's study. Learning and thinking, audit parents inside more than One-fourth will take a notebook full listening, hard notes. The parents included university professors, PE investors, diplomats, trainers, full-time wives, full-time dads, etc. parents are aware of the importance of family counseling, eager to participate in the child's learning process, but suffer from limited participation in the way! Imagine using mobile phone software to provide a convenient way to participate, Let the parents finish the mind efficiently, it will be how big a blue sea! Understanding two: With the training institutions, family education is not important a large number of domestic parents will feel: school teachers say, extracurricular teacher check leakage fill again, they do not need (not bear, no ability) to worry about the child's study. This is also a problem! The fact is: family education is always the most important link. From the perspective of pedagogy, the learning process of primary school students can be divided into three parts: schooling, social education and family education. In terms of knowledge absorption alone, the more knowledge the school and training institutions teach, the more the content of family education needs to be echoed. Parents are often asked to care about their children's learning and give feedback in a timely manner, but few parents ' feedback can make the teacher happy. Because do not listen to the parents in fact do not have targeted response, coordination. Parents need a simple how-to guide that lists the key points to be echoed or precautions. In addition, the character culture part also needs the intelligent tool support. In 2008, the Chinese Institute of Education surveyed 4,536 parents in Zhejiang province, showing that 89.7% of parents are eager to participate in "parenting" (parenting), but they can spend up to 2-4 hours a semester on learning. The contradiction between limited knowledge reserves and complex reality is the need for intelligent tools. Broadly speaking, school education is graduallyModernization, extracurricular training has been at the forefront of the times, but the way of family education is still the same as the Confucius era, that is, "Father son, son preach Sun." Therefore, in the whole education system, whether it is moral or intellectual education, family education is the easiest and most need to use new technology to strengthen the short plate. Understanding three: Family counseling involves a wide, subjective, unable to integrate into mobile products investors may have experience: parents have their own education, each child has personalized needs, a mobile product is difficult to provide a complete solution. This view is logically right: the high degree of diversity is always the difficulty of digital education, the lack of strong education theory support, mobile devices are also very rigorous judgments. On the other hand, the fact is that a tool product can implement some of the program integration. We focus on parenting processes, splitting the whole process into smaller behaviors or areas, and then providing the right product in a specific link to capture the services of parents and users. Small and beautiful products into the parent group, in the future it can become the parent end of the flow of access to the advanced services to provide large data support. To sum up: elementary school children's family education thirst for intelligent and convenient guidance tools, in this blue sea we can try to provide parents with small and beautiful aids in moral education or intellectual, and then open a user's gap. The red box below shows the main app for secondary education in primary school (other areas are related and reference apps). The source and function of the app in the red box are divided: the left side of the product for the learner itself, the application of 3-8-year-old children, with a simple educational function; Right for the students, parents, all for training institutions developed CRM system, with a part of family education auxiliary function. Compared to the left end of the timeline of early childhood Enlightenment software and on the right side of adult self-study tools, primary education-assisted tools, the focus on this area of products is rare. Disclaimer: This article discusses family guidance tools (mobile Internet products) that are limited to primary school students (6-12 years old) and do not involve online classes, children's games, interests or outreach applications.