Entrepreneurs, how to make your startups stand out?

Each entrepreneur and entrepreneur needs to build a broad social relationship that is critical to reaching potential strategic partners and customers. Sometimes, though, your idea and product are easily overwhelmed by noisy social events. To be remembered, in order to stand out, you have to explain the question: "What profit Do you (and your product) rely on?" ”

The explanation for this question is not just a simple answer, it's an oral business card. Imagine that your business card except name, position and contact is a blank, often difficult to impress people, on the contrary, a visual impact of the business card can easily be remembered. Who doesn't want to impress people?

There was an architect I worked with, his business with the wind and the wind, because he can be faster than the competitor and the construction side settlement, so he never use "I do the construction industry" "I am the architect" and so on to sell themselves, instead: "I can help the construction party to get the money faster." ”

This original description is concise and appealing. He has virtually left a suspense for social objects, prompting others to learn more and push the conversation forward. So how should entrepreneurs create such business cards for their businesses?

How to make your startups stand out?

A persuasive "verbal business card" consists of two parts, the first part focuses on the target market, and the second part emphasizes the problems you can solve. In social situations, this will be the key to impressing you, and it will be the main tool for finding potential customers, helping you locate your target audience, who will proactively find you and want to know more about you.

Who is your target market? Try to avoid using overly-generalized words such as "consumer" or "Customer" to segment your target customers, a term that needs to be able to summarize your ideal target audience. "Decoration service provider" Customers should be "homeowner", and the market consultant like the author of the customer is "SME owners" or "business operators."

In the second part, you need to highlight the issues you wish to address in your industry/market/domain. As a marketing consultant, from my own industry, I want to simplify the marketing process for the enterprise. Take the time to figure out what's going on in your business.

Most importantly, you need to emphasize the difference between your other competitors. This core distinction will be your unique selling point and the key to the real difference between you and other competitors. This must be original and unique. For example, each airline has advertised that they offer the best service to travellers, while Southwest has only one way to stand out: free baggage. This is the only selling point, has won a lot of opponents.

Template

Like the mathematical equation, your social opening statement should be:

i + verb (show/teach/Develop ...) + Target Market + how (you need to solve the problem).

A powerful verbal business card can increase your control of the conversation, ideally, people will ask you for more in-depth questions, and you need to be prepared to do so. Think about how to highlight your core competitive edge and what is the value of your target market.

Source: inc.com This writer, John Jantsch, is a market consultant, orator and bestselling author.

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