Entrepreneurs may lack reason but must be passionate

The greater the dividends that you have in the PC Internet era, the greater your baggage will be when you enter the mobile Internet. Doing search to be mobile, do not have any baggage of PC search.

I always think that entrepreneurs can lack reason, but must be full of passion.

UC venture for 10 years, precisely because of "lack of reason, full of passion," while the latest exposure of the mobile search brand - Shenma, let some of the giant trembled a little.

To interpret this phenomenon from a deeper industry perspective, the essence is that the giants are not as overbearing and overbearing and sometimes vulnerable. This is because there is a big trend in the development of the Internet industry as a whole. The more dividends you have in PC Internet era, the more your baggage will be after entering the mobile Internet.

Intel, Nokia these are the famous giants, they are really slow to not see the changes in the mobile Internet it? Not necessarily, only because of the enormous dividend of the PC era tied their hands and feet in turn led to this dilemma.

A similar case has appeared in the domestic market. Tencent QQ is synonymous with "instant messaging", but to the mobile Internet era, we found "mobile instant messaging" is not synonymous with mobile QQ, but WeChat.

From the product concept point of view, QQ mobile QQ is the product of the shift from the PC to the mobile terminal, the main user is basically migrated from the PC over, positioning is a stock market. But weChat is different, it is a completely mobile-based design products, aimed at a more large incremental market.

This theory also applies to the search market, Baidu is synonymous with "search" in the PC Internet era, but in the mobile Internet era is not necessarily synonymous with "mobile search." Further, mobile search is by no means "wireless for PC search" but a "new species", the new Blue Ocean market. Do not think about what your original strengths, advantages are a burden at this time. You have to see now that users are new users, they have many new needs, you have to give them a new experience, improve a lot of new business models.

For example, the business model of change is the search engine in the mobile Internet age can throw away the "burden" of the PC era, transformed into one of the key points of mobile search. Because if you search for a keyword, 3/4 of the phone screen are ads, which is a serious damage to the user experience, the long run the whole industry will not have a virtuous circle. Mobile search must seek a more reasonable mode of realization.

From a demand perspective, there are two distinct differences between mobile search and PC search. One notable difference is that the first word pursued by the PC search results is "all", but searches on the mobile internet should pursue quasi-"quasi" and therefore "denoising" becomes more important; the other obvious difference is related The relevance of PC search is based on text keywords, but mobile search will gradually transition from consistency to personalization, after the same word is searched based on elements such as age, gender, region, time, the result must be different of.

With that in mind, I do not think there's any leader in the mobile search market that fully meets the needs of users.

The reason why "God horse" name, due to our discussion at the dinner table: the real needs of mobile users is "God"? Such a less serious discussion led to a very serious brand because we wanted to keep waking up, searching to be mobile, and not having any PC search burden.