Entrepreneurs to be wary of some of the investors "nonsense"

It may be that investors will always have an omnipresent presence in front of the entrepreneurs who will feel that their opinions are good and that their guidance is undoubtedly the teachings of a teacher, such as a teacher and a leader.

But as we begin to think seriously about what investors are pouring in to entrepreneurs and markets, we find the absurdities in it.

1, "to stay focused is the first step to success"

This should be the most common advice investors make to entrepreneurs, but the problem is that in the domestic environment, when we are faced with competitors who are using their best means of competition as well as the face of big business startups Who are likely to succumb to success and copy, and when there is a low degree of market acceptance among entrepreneurs, then how do we get the entrepreneur to stay focused and simple?

In such a complex business environment, they just tell them to stay focused, and it's as if concentration is a snap. But the fact? Most entrepreneurs are ignoring the changes of the outside world by blindly following the opinions of investors, which ultimately leads to lagging behind the trends and trends and can only fail.

Just keeping focused does not guarantee success. The overall domestic situation requires entrepreneurs to think more, deal with more and make more decisions. They simply can not simply and devoted themselves to their careers. This is the truth.

The first step toward success is not to focus, but to assess the situation.

2, "team cohesion is the primary productive force"

Invite investors to ask ourselves, what are some of the domestic venture capital team go all the way to adhere to the end?

We see more of the team members fall apart due to differences in interests and goals, the number of the backbone of the team because of the opponents of the corner peacock fly south-east, and how many entrepreneurs because of the entire team within a variety of personnel Entanglement and delay their career development.

There are too many examples of entrepreneurs who have stalled or even failed because of team problems.

Finding a good team is a daunting task. Finding a team that can coexist for long periods of time is even more difficult. Investors only emphasize the importance of the team, but seldom mention that the problems and hidden troubles brought by the team to the entrepreneurs in the current entrepreneurial environment are rarely mentioned to the entrepreneurs, and such problems often make the entrepreneurs unprepared.

Is this a good lie?

3, "What is the most important entrepreneurs? Execution!"

Investors often say that the key to entrepreneurship success lies in the rapid transformation of entrepreneurial ideas into execution. However, how investors can require new start-ups have the execution of this decision?

Execution, which is just the first and foremost and most difficult step for entrepreneurs to implement their dreams, is also a step toward the most needed assistance and guidance from investors. Investors are throwing this hot potato back now To them, but also give a natural look.

Investors sounding high on the sidelines of toddlers who start their own businesses are just talking verbally to hard struggles, execution and execution, and it seems that entrepreneurs do not really understand the importance of transformational execution Sex.

This investment is perfunctory entrepreneur's dream and passion, or are they despise their ability and understanding?

4, "entrepreneur's success stems from the love of their own projects"

Yes, if you do not even love your own project, how do you expect investors and users to approve your project?

However, please investors look at the status quo of the domestic Internet, think about the most popular products and services: 3721, hao123 once, now 360 anti-virus, millet phone. They have been very successful in business, but they are really in the technology, the user experience is really superhuman level it?

How many entrepreneurs will recognize them outside of the business model? How many other entrepreneurs will really like such a project?

Both their own really like at the same time by the investors, users recognized and welcomed the products and services in the market are few, the reality in the country is that the entrepreneur's taste and market, the user's preferences are often there is no small Cleft, entrepreneurs often in order to constantly downgrade the product to attract the user's interest and attention.

Such "downgrades" are often a difficult and painful process of production. Entrepreneurs look at their beloved children eventually devastated by the interests and demands of investors, markets and users, and eventually even into a crisis of dystocia. Ask them to love their own projects regardless of the market, or focus on the market and give up the love of the project.

So, investors, which one would you choose? Idealist or realist entrepreneurs? Investors hope that the latter is intended, but advocated the beauty of idealism to confuse those entrepreneurs who are investors Black humor?

5, "What to do in the face of Tencent?"

"How is your project Tencent in the future?"

"If your project succeeds in the future, can it cope with the copy from Tencent?"

How likely is such a problem to occur in the real world? The products that Tencent has copied are so easy to be found by investors?

These views are not so much the foresight of investors as they are in fact an almost morbid promise of success for entrepreneurs and investors. Investors are actually aware that most entrepreneurs are not necessarily successful. In fact, they may get two or three rounds of investment. Maybe they can stand out from the fierce market. But they are not only far from success, In fact, however, it has just struggled from the depths of the competitive swamp.

Experienced investors can see at first glance the market value of the entrepreneur's program, whether in the market to make Tencent feel jealous and pressured performance - such a project with very few, for each entrepreneur Is it really meaningful to ask such questions?

6, "how the business model"

Earning benefits not only the entire domestic Internet community, there are these investors.

Excluding all the guns, no one will think of Facebook, Twitter will have today's success, but even today, they are still facing a single question of the profit model, then ask, if the domestic investors had encountered such an opportunity, how would you Do? Still be anxious to ask how the business model? Can not profit?

Domestic investors are also entangled in the business model, but few people pay attention to the concept of entrepreneurs and conceptual projects, in fact, any mature product requires a lot of time and effort to develop the market and users, "Angry Birdie ", Instagram is a hot example, and such a case can not stand the same query about the domestic investor business model.

This is the culture and reality of the domestic investment community. No one is willing to nurture the market. Everyone is eager to see immediate benefits in the short term. In the short term, it can indeed make quick and safe money. In the same way, Can not have a great investor and entrepreneur.

Most entrepreneurs do not have any previous experience, but investors expect them to answer the question of market research, such as the operation of the business model, whether it is profitable or not, is this realistic?

It may be true that a lie is repeated a thousand times, but the repetition of a dogma for a thousand times can only become useless hysteria. This is an indisputable truth.

How do I optimize my team? How should I deal with Tencent competition? How can I improve the execution? How many "so-called investors" can give you very specific advice They are good at chicken soup.

These six "nonsense" can only be regarded as a starting point. The other bigger truth is that no one really gives you any useful advice when it comes to money.