Entrepreneurship: Focusing on opportunities that others overlook

If you want to start a business, you should pay attention to the opportunities neglected by others. Dan of the United States. Slote and Russell. That's how the Slote brothers got their entrepreneurial success.　　At the 1997 commodity Fair, they seized a chance that everyone would overlook, and successfully launched a new product and created their own business.　　According to the Slote brothers, when they attended the pet Show in Chicago in 1997, they saw a good demonstration in a small booth with little attention--pouring three or four cups of water into a bowl, putting a small amount of balls in it, and the ball sucked all the water out. Slote Brothers found that the magic of the small ball made of silica sand has a strong absorption function, is to make a kitten mattress is the most suitable material. So they signed a production contract with a silicone company in China.　　In this way, the ball goes onto the production line. It turns out that the Slote brothers are right. Now, the American grocery store and the "Crystal Pearl" of the big store is a completely transparent ball mattress that sells well.　　The brothers also received awards from the National Pet Association for Excellence in Technology advancement and the 1999 issue of the "Kitten fans" magazine. This success has been achieved after a lot of hardships. After the trade fair, the brothers consulted industry experts to determine whether people would recognise the potential value of the new product.　　They gave free samples to those who had cats, and after receiving positive feedback, they decided to mount the project. The Slote brothers also set competitive prices. In the 2000, the brothers had already introduced "crystal Pearls" to the American grocery store and the sale of the successful experience of entrepreneurship, the two brothers believe that the main is to comply with the following guidelines: first, the development of products with the ability to draw attention to the differences. Product dazzling in the market today, if your product does not have enough characteristics to let people notice, you will not succeed. "Crystal Pearls" There are two kinds of features that enable consumers to immediately discover: first, it is a very filial and convenient bag, only 4 pounds. It's a lot different from that 14-pound mattress.　　Second, the crystal pearls can absorb all the liquids, while others will absorb the liquid and then form small lumps. Second, this product can attract distribution channels to sell your goods. If you don't have a distributor for the product, even if the consumer likes your product, it won't work because they don't have a chance to see your product. To get the support of distributors, you need to have at least a strong selling point for your product. The Slote brothers ' products have at least two selling points: one is that small bags can occupy a smaller place on their shelves, and the same size shelves can display a larger number of products than their competitors. Second, the Slote brothers can bring them more profits. The most common mistakes found by the distributors are that they believe the distributors will distribute their products at a lower profit because of the new products.　　In fact, on the contrary, distributors are hoping to get more profit from new products. Iii.Price should be compared with similar products. In fact, for consumers, when the price of a product is similar to the price of a similar product, they are often unwilling to try a new product. Because most consumers have suffered more than once from new products, they will accept new products after many doubts.　　As a result, the price of a product is often a determinant of whether they buy or not. The Slote brothers undoubtedly have the potential to become entrepreneurs. They think: In order to achieve the success of the business, you must always open your eyes, look at the opportunity, follow the guidelines for new product development, Rob people find your "wealth" before the action.