Entrepreneurship from 0 to 1: Endure loneliness capital brings more than money

I've been researching a company for a while. The company was founded in 08 to do high-performance equipment, the industry technical barriers are high. The team is all from the top of the industry's largest companies, technical strength is very strong. The whole team wolf is full, overtime is like eating as ordinary, Rao is so, because of the complexity of technology, the first generation of product development and completion is already 2011. This is a pure technology company, now this season, including the Chairman of the general manager of many people wearing sandals, upper body T shirt, lower body shorts, how to wear casual, and sometimes can smell sweaty. I used to do technology myself, and I was very kind when I entered their company. A company has no market genes, they may be able to build spaceships, but selling cigarettes is even more difficult. So they worked with other companies and they were still focused on technology development and OEM for other companies. In the following time, a company's sales growth is slow, and mainly sold to the Non-mainstream market, the partners did not bring them too much surprise. and research and development costs need to continue to invest, so each month's book is still in the loss, although the loss of 1.1 points to less. Later, with a company's products in the industry spread out 1.1 points, its comprehensive performance advantages slowly for people to identify with the industry began to have the world's third multinational companies with a company contact requirements OEM Services, and then, the industry's top companies are beginning to contact a company, to discuss cooperation matters. A company's most front road, like a mountain path, walking in which no one, walked slowly out of the mountains, stepped on the Geng, a bit of popularity, and then embarked on the national road, speed add gear, ran to 60 yards; A lot of start-up companies, are in the interpretation of such a mountain from the mountains to go out to the big city story. In this story, you need to have physical strength, patience, eat bitter, get hungry, endure loneliness, very important point, is to insist! Stick to the day you changed from 0 to 1! 0 to 1, the surface is a mutation, essentially accumulation of 0 and 1 is the nature of the computer world, but what you may not know is that even in the computer world, 0 to 1 also have a process of accumulation. For example, we generally use the level of electricity to determine whether the logical value is 0 or 1,3.3v above for the high level, indicating that 1;0.8v below the low level, said 0. So from the 0 to the 1 process, itself is a process of rising voltage, and voltage rise itself is a painful and difficult reverse process, in which you need to continue to accumulate, all your efforts in the middle may not be known, unless you wait until you become 1 of the day. Most entrepreneurs die in the 0 to 1 of the road, not 1 is 0, so no matter where they go, everything to zero, once the effort was rudely erased by history. Recently I saw someone in the organization to cross the Qiantang River activities, the truth is quite similar, the other side is 1, this is 0, you swim in the middle is still 0, if you can not swim, or give up, or drown, in short, is a0. Take B Block 12 floor, although we are a share-oriented from the media, but we also always think that we are in the business, the day to see the project, the evening to write articles, the weekend to engage in salon, in the process of slowly feeling to B block 12 floor in the growth, and gradually become a small well-known entrepreneurial investment observation. But the process is slow, painful and joyful, and we still think we are not enough to hear the people we share at 0, but we believe the transition from 0 to 1 is certain to come one day. 0 to 1, the borrowing force is necessary for a company mentioned earlier, Chi Chi for 5 years, finally ushered in the phase of 1, which it with the cooperation of other companies played a great role, without their efforts in the national market, the value of a company is not known to the present. The business of borrowing power, is a lot of people can think of, after all, the essence of the company is business. There are many ways, the most typical may be the cooperation with the channel, there are like a company to do OEM, there are AB two companies joint development or joint sales, but also to take a big effort to attack a cow B customer and then do case marketing and so on. In China, where investors are growing but the investment climate is not mature, many entrepreneurs are not accustomed to the power of capital. In our article B 12 floor before, there are some entrepreneurs can not believe that investors ", investors are fed not full wolf", investors are vampires, such as expression, in fact, the investor demonized. In the final analysis, investors, like the roadside vendors selling eggs and fried rice, are also a businessman. What can the power of capital do? The easiest thing to think about is money, which is not comprehensive, but money is really the most direct benefit that capital can bring to you. Pockets relatively full time, you can buy some equipment, recruit some partners, in the mountains on the road to go more Shunliu, on the Geng on the tractor, in the national road to open the van, the city will be faster and easier. But in fact the power of capital is not only this, it can also give you guidance and other resources support. Investors like a senior donkey who traveled all over the world, he can suggest you a better route, or you can walk out of the mountains to his friends along the way to entertain you warmly. Other borrowing power, such as the use of media power, such as the support of the alma mater, and so on, the list is not detailed. [Author: 12/F Block B]