Entrepreneurship Guide: teach you to see the rules of the game

Do you want to start a business? With the project, are you seeking support for business development? So, do you know how to choose a project for overseas venture capital and domestic venture capital?　　What is the opportunity for a start-up to acquire mergers? A few days ago, the British Consulate General of the Cultural and educational office of the "stay British Students Investment Venture Forum" in Shanghai International Conference Center held.　　From internationally renowned venture capitalists, domestic famous venture capital institutions and many other people for the "returnees" to introduce their respective areas of "game rules." Overseas Venture capital: 5 Principles Screening Project "Overseas venture capital investment in China generally more choice in the middle and late stage of the enterprise entry." "Fan Jo, vice president of the Asia-Pacific company, said bluntly. "Venture capital is characterized by profit," he said frankly. In general, overseas venture capital emphasizes high returns and short periods. The amount, stage and scope of the investment are determined by the fund investors. "If you want to attract overseas investment, you must first understand the trend of foreign venture capital."　　These trends are as follows: the demand for holding or relative holding, the tendency to invest in larger projects, the desire to invest in a certain size of enterprises, the demand for investment enterprises have operating income or profits, the investment period tends to be long-term, expansion and maturity.　　For the "returnees" are most concerned about how to "attract capital" topic, Fan Jo throw foreign capital to choose the 5 principles of the project. 1. High return. This requires the choice of the enterprise should be high-speed growth, to juvenile growth rate of more than 10%. For example, foreign venture capital will not choose the garment industry.　　Therefore, in order to attract overseas venture capital, we should choose the development area. 2. Products and services are unique. Does your business have a unique advantage? These advantages are embodied in technology, branding, cost and so on, and how long these advantages can be maintained is one of the important factors that investors decide whether or not to invest. For example, the cost advantage, in the past, most of the U.S. travel bags are made in Thailand, now the U.S. travel bags are basically produced in China, because China's lower cost.　　This cost advantage can help companies attract overseas venture capital. 3. Business model and profit model are feasible. The business model is how to produce goods, how to provide services and market planning, how the profit model makes money and how to turn the products and services into profits.　　The feasibility of the business model and the profit model is finally embodied in the enterprise's executive power. 4. Venture capital is the pledge of the word. Therefore, in general, venture capital to choose a competitive enterprise, the industry leader.　　Therefore, in order to attract investment, the proposal should state the size, plan and development of the enterprise. 5. Team integrity and complementarity. Human factors are often considered to be an important factor in the success of an enterprise. and a person integrity, honesty is always the first, how to behave in the work, reflected in how to run the enterprise. At the same time, the complementarity among team members is also a factor of enterprise success.　　Therefore, people are also the value of venture capital. Domestic venture capital: Do not do well in life and overseas venture capital is significantly different, "we are willing to participate in the earliest, with the enterprise investigation and analysis, in its growth processAnnual additional investment; we have industry experience, so we only invest in IT industry.　　Li Jiaqing, senior vice president of Lenovo Investment, said two words about their approach. This investment seed period "angel investor", how to choose investment? Li Jiaqing said: "We want to see whether the industry is high growth, whether to catch hot spots, the management team is stable!" "Li Jiaqing stressed:" There is a bit of entrepreneurs must be aware that in the early days of entrepreneurship, the founders must be clean, this can attract investors. Just like you rent a house, keep it clean, don't let the tenant come in and clean it.　　"Are you fit to start a business?" It's good to have entrepreneurial ambitions, but don't be too hasty to see if you're right for a startup. Is your plan practicable?　　Based on the experience summed up by some of you, you may want to make a self-assessment. Do you have a clear idea of entrepreneurship? To start a business, you must have a clear idea. If you can't express your ideas clearly in a concise language, you have not yet clarified your thinking.　　Think again. Has anyone used this method? In general, those operating a thriving business method than the special idea is more realistic and operable.　　Of course, don't rule out your idea is more unique, it is other people did not think of. Do you really know the business you are in? Many industries require the choice of people who have been in the industry because they have a good understanding of all aspects of the industry.　　Otherwise, you have to spend a lot of time and experience to understand, investigate and become familiar with. Can you devote yourself to it?　　Do you intend to devote yourself to the implementation of your plan in the next 5 years, 10 or longer? Is the Web ready? The process of starting a business is actually a process of organizing such as suppliers, information consultants, employees, etc.　　To do this, you should have a network that provides you with a good service. Can't be impulsive. To analyze whether they are competitive enough. Not only to fully consider the market, economic capacity, but also to take into account the family factors. If you think about all of the above, you will have a big chance of starting a business.