Entrepreneurship, how to deal with competitors to imitate and follow?

Many people are afraid of competition. At home, the most frustrating thing for entrepreneurs, is that they have worked hard to develop a popular product, not until they enjoy enough benefits, the competitors are imitated. These lazy imitators are absolutely not spending their energy to research the market, and they will never spend their money to study and develop. They will be holding a lot of idle money waiting there, once you see who has a good product, good way, good mode, they immediately copied copy, and will immediately follow up. Because these people are often veteran of the river, and have money on hand, there are some horses, but also a very good path. Therefore, a lot of innovative ability, and adhere to the right way son, high quality entrepreneurial novice, often will be this group of people to arch down.　　For this reason, we must take a good look at how to deal with the strategy. To devise a competitive strategy to deal with them, first of all, we must correctly look at the intrinsic nature of this phenomenon of imitation and follow. I think that the reason why this phenomenon of being "imitated and followed" by people, that's only because of three reasons: the first reason is that this product (or this project, or the model) itself is good: attractive, very dynamic, and very popular in the market, but also very promising, and very profitable. On the specific products, often are some large demand, at the same time, the profit margin is very high products. Because of the high volume, so they will envy, will imitate and follow. If the product is a "although there is a quantity, but the profit is very low" product, or "although the profit is very high, but the quantity is very small" products, they often will not easily follow. Because of the phenomenon of "large quantity but low benefit", it shows that many people are already doing it, which is a market of "Red Sea" in vicious competition. Therefore, in this case, the easy access to the words, not only without great benefits can be, but may encounter major risks. The "High but no amount" phenomenon, it shows that the market is not very clear, or "the door of the market has not yet opened." In such a time, if you follow, you need to take the big risk of market turbulence. And because the market demand is too low. So, the first creator is always able to quickly and thoroughly control that part of the poor customer base. Therefore, this group of intelligent "imitators" are not in this time to follow. We can observe that all the new products and good projects that have been broken by this group of people are often the products and projects which are "very high in profit, and at the same time, the quantity is suddenly big." So, novice entrepreneurs choose products and projects, be sure to remember: do not choose those "high profit margins, while the sales are suddenly will quickly rise" new products and projects. But should choose some "the profit margin is very high, but now the quantity is not big, may later amount will be bigger" the new product and the Good project. The reason is: Anyway, for a start-up entrepreneur, the financial and human resources are not enough, the sales network is not perfect, there is not enough power to quickly meet the citySurge in demand.　　So, instead of a market to open up, but in vain by this batch of imitation home to trick, but rather secretly accumulate strength, slowly development. In addition to extending this topic on how to choose new products and good projects, we can also, from the first reason, the other important significance of this is that, since this group of people's Imitation and follow is directed at "good products, good projects, good models", this is exactly what a key intrinsic essence, Namely: you choose the product is a good product, you are engaged in the industry is a good industry. On the basis of this inference, I advise you not to be discouraged by the imitation experts ' follow-up, on the contrary, you should be secretly happy, because it just proves how correct your decision is. What do you mean by "leadership trend"? To lead the trend, you must be in the first, and there are a large number of people following you, it is called "leadership trend." If you were standing alone in a wasteland, could it be called "the trend of leadership"? The stars are wearing a clothes they have not worn, not a few days, all over the streets have been learning to wear similar clothes, which just proves that the star in the "Leadership trend." So, from this point of view, they will be willing to follow you in the back, which is a good opportunity for you to become the industry leader. In this case, if you can grasp the right way, you can control the situation, you can leap forward. Of course, it depends on whether you have the ability to seize this good opportunity to grow and develop. I often openly allow my competitors to imitate me, and even I welcome them to follow my butt. I always smiled at this group of people said: "I am not afraid you imitate me, because as long as I do better than you, then, the more you imitate me, my fame will be greater, my brand will be louder." By the time you imitate my 16 series, I'll be ahead of you.　　"They didn't believe it, but now they have to believe it." The second reason behind the emergence of a large number of imitators and followers is that you are not fast enough to occupy the market, occupy the market that should be occupied in time, or lose the profit area that should be lost in time. This is often due to the lack of strength of the novice entrepreneurs, for example: economic strength is not enough, so, even if the market demand has soared, there is no way to expand production; again, for example: The sales network is not sound enough, so, can only eat cakes in some areas nearby, but can not eat the cake outside the provinces and cities, as a result, once people " You can't eat that piece of cake anymore. In addition to the lack of timely occupation of the market, there is also a key point, that is: entrepreneurial beginners are often afraid to lose the loss of profits lost some. Because always adhere to the gains and losses of a penny, not willing to give up some of the profits to the following agents; So, once competitors squeeze in, startups are quickly squeezed into aSide. In fact, this batch of imitation home to attract merchant means, is very simple, that is: to the merchant more profit space, so that merchants earn more money, but also to the merchants to more favorable policies. As a result, as long as you can give merchants more money to earn, how can they have loopholes to drill it? I have regularly positioned the price of new products cleverly, cleverly to "if they are cheaper than me, it will definitely be worse than me, if they want to be as good as me, will certainly be more expensive than me." "Such a point. So, when the imitators are quick to keep up, please reflect on yourself: Are you fast enough to occupy the market?　　Are you too reluctant to sacrifice a little profit? The reason for the large number of imitation and follow, there is another, that is: You do not give your products or projects to attach some "products outside" things, especially the lack of someone else suddenly difficult to learn, but also difficult to replace the "core competitiveness." Why are high-tech things always hard to imitate? Because there is technology content, there are technical difficulties, they even have to learn, it will take a while. And you just use this time to quickly occupy the market, quick to make money, rapid development can be. Why is KFC willing to invest its own money to train domestic colleagues? Because KFC believes these imitators are not going to learn that way. The same side of the convenient bowl, why "Master Kang" and "reunification" can be more expensive than others? Why is it that the other instant noodles manufacturers that follow are not replaced? Why does Malan ramen make a bowl of ordinary Lanzhou beef noodles into the chain of industry? Why the same words, by the Chenan said out, will be different? Is there any fundamental difference in this? So, you have to think more, how to give your product to add additional to some people can not learn, the alternative "products" things? I dare say that any product or project that is easily imitated by a copycat is basically a product or project that lacks "core competencies" and lacks "products".　　In my opinion, such products can not be applauded products, such projects can not be applauded project. Everyone, the market competition is fair, when there are imitators, if you do not have some real skills, then, even if all day complaining, all night crying, what is the use? Markets do not believe in tears, the market only know the "winner is King, loser for the" truth. Please keep in mind the one word: don't just blame the imitators for being hateful, but use your energy to think about how to keep them from coming up.