Entrepreneurship, inspiration + perseverance crystallization

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When the principle of addition is widely accepted in the law of genius, many things are defined by the addition rule. And entrepreneurship is also difficult to escape this destiny. So what's the equation for entrepreneurship? Naturally, in my own entrepreneurial experience, I have summed up such an equation, entrepreneurial =60% inspiration +40% perseverance.

"Inspiration": Many people will think that entrepreneurial success depends on the opportunity. However, since I started my business, I have summed up the most important inspiration, and opportunity is only part of the inspiration. The main reasons are the following three points.

Reason one: The market competition is intense, the inspiration has own piece of heaven and earth;

Once, I saw in NetEase is called "the imaginative, monthly buy socks" article, the article introduced a monthly to provide customers with socks service "black socks website." Naturally, the site was a success, and without a doubt his success depended on the wonder of his founder, Sammy. Because in the present market, each can pick up the gold industry almost all have covered countless competitors, in these competitive market to occupy their own world, you must have their own inspiration support.

Of course, since I was in the promotion business. I also slowly began to inject inspiration in their own promotional elements, from the initial I gave customers a simple forum post promotion suggestions to the last forum marketing, Baidu asked, press release, such as one-stop marketing services, is a very good example of inspiration.

Reason two: Inspiration not only to bring customers, but also to retain customers

Opportunities to help you find customers, but not to help you retain customers, but inspiration has the ability to bring customers and retain the two main advantages.

In the current career market, the most taboo when it is poach such a. But this is also the most likely to appear in the market scenario, once your product or service is lack of advantages and bright spots, then you will face the risk of being eliminated.

Reason three: Inspiration helps the road to entrepreneurship go faster

Entrepreneurship is the most difficult at the beginning, and there are many uncertainties. So in order to go faster in the entrepreneurial path, there should be inspiration to help. Below, I have been promoted by a customer (the customer is replaced by the XX brand, for photographic equipment) as an example.

XX brand was established in 2012, is a professional engaged in photographic equipment manufacturing company under a brand. The company began a creative campaign in 2012 including the Hummingbird Forum held a flash training camp, Beijing, Shanghai, the famous forum held 8.15 to buy light activities, and even in September far away to Germany in Cologne to participate in photographic equipment exhibition activities, and eventually the brand in a short span of time within a year quickly grow up.

"Perseverance": nature, most of the entrepreneurial capital is needed. But this article is about the lack of money for entrepreneurs. So what this type of entrepreneur needs most is perseverance.

Once, I in a Granville guest website contact Business, met a university student, and then chatted with the student. After a while, the student came running to ask me what basic knowledge I needed to build my website, and after I suggested something he had to master, we chatted about his part-time job. He told me to want to give up, the reason is very simple "very tired." Later, in my well-meaning persuasion, the university students seem to become firm up, and even sent a say "XX, thank you!"

Naturally, a part-time employee in the short term has direct income, but with the increase in time, finally because of "tired" and choose to give up. So, a lot of entrepreneurs in the short term no income, even to spend, you hold live?

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